Why WCBC?
***WCBC is the MAJOR source of Cumberland area radio news and information in
Western Maryland.
***WCBC targets the 25-54 year olds who are in the process of making a name for
themselves—the upwardly mobile adults in the process of building families as well
as professional careers.
INFORMATIVE – WCBC is an affiliate of ABC, NBC, ESPN Sports, Mutual and Met Opera Broadcast Networks. National News is presented hourly by ABC followed by Local News and Weather. Plus expanded coverage in Morning Drive, Midday, and Afternoon Drive – giving in-depth coverage of the latest news of our region.
SPORTS – Twice an hour in Morning Drive, plus hourly updates. Local coverage of area high school and college sports as well as Pittsburgh Pirates Baseball.
WEATHER – WCBC’s Finckle Forecasters provide the most accurate forecasting in the region on radio.
It’s easy to understand why WCBC is the Tri-State’s Information Station.
ENTERTAINING – WCBC plays the HITS.
All of the music played on WCBC is or was a legitimate mass-appeal HIT. WCBC’s format is structured to include a wide range of HIT MUSIC-from the 50’s to the most recent HITS in contemporary music. EVERY SONG is well known and liked. WCBC is also Fun’N’Games. We’ve given away thousands of dollars in the Cash Call contest and involve our listeners in contests and promotions like The World’s Greatest Mom and Dad, Live Free, and many more.
INVOLVED – WCBC’s programming and management philosophy is rooted in being involved in the region. We go beyond traditional public service announcements for community projects, extending to these organizations coverage through our local news department, plus live remote broadcasts. We also sponsor numerous community events including the News and Community Achievement Awards Banquet, the Miss Allegany County Scholarship Pageant, and Christmas for the Children of the Maryland Salem Children’s Trust. WCBC has always been there to serve those organizations which help our community and to offer a hand to individuals in need of help.
WCBC is all this and more—Why don’t you find out for yourself
why WCBC is the only radio station you will ever need!
WCBC-AM 1270
CUMBERLAND, MARYLAND
CUMBERLAND, MARYLAND HAILS AS THE COUNTY SEAT OF ALLEGANY COUNTY, MARYLAND. THE COUNTY AREA IS 426.5 SQUARE MILES OF WHICH CUMBERLAND IS 8.5 SQUARE MILES. THE 1990 CENSUS BUREAU ESTIMATED THE COUNTY POPULATION TO BE 75,000. THE LARGEST SEGMENT OF THE POPULATION IS IN THE 20-44 AGE GROUP COMPRISING 34%, FOLLOWED BY THE 45-64 AGE GROUP AT 22% AND THE 65 PLUS AGE GROUP IS AN ADDITIONAL 18.5%.
WCBC-AM 1270 RADIO WAS FOUNDED IN CUMBERLAND IN APRIL 1976. WCBC’S “FULL SERVICE” FORMAT OFFERS THE CUMBERLAND AND SURROUNDING AREAS’ LISTENERS SOMETHING NOT FOUND ON ANY OTHER LOCAL RADIO STATION. THE STATION’S PRIMARY CONCERN IS TO INFORM IT’S LISTERNERS. INFORMATION PROVIDED INCLUDES COMPLETE NEWS COVERAGE: LOCALLY, REGIONALLY, AND NATIONALLY; COMPLETE WEATHER FORECASTS PROVIDED BY A FIRM EMPLOYING REGISTERED METEOROLOGISTS; PARTICIPATION IN MAJOR COMMUNITY EVENTS TO PROMOTE THE AREA AND IT’S MANY ORGANIZATIONS BY WAY OF REMOTE BROADCASTS AND COMMUNITY SERVICE ANNOUNCEMENTS; COMPLETE INFORMATION REGARDING SCHOOL LUNCH MENUS, CLOSINGS AND SPECIAL EVENTS. WCBC’S PROGRAMMING INCLUDES MUSIC GEARED TO THE “ADULT CONEMPORARY” FORMAT; NETWORK AFFILIATES WITH THE ABC RADIO NETWORK (NETWORK NEWS AND PAUL HARVEY), THE NBC RADIO NETWORK (TALKNET WITH BRUCE WILLIAMS AND DAVID ESSEL), ESPN SPORTS NETWORK, AND THE MUTUAL BROADCASTING SYSTEM (JIM BOHANNON OVERNIGHT) AND FOCUS ON THE FAMILY. THE STATION’S SPORTS PROGRAMMING INCLUDES COVERAGE OF LOCAL HIGH SCHOOL FOOTBALL, AND BASKETBALL, ALLEGANY COLLEGE BASKETBALL, REDSKINS, AND CBS MONDAY NIGHT FOOTBALL NFL GAMES, NASCAR SUPER TRUCK RACES, AND AREA LITTLE LEAGUE BASEBALL.
WCBC HAS, FOR OVER 20 YEARS, BEEN THE LEADER OF COMMUNITY INVOLVEMENT AND MEDIA SUPPORT WHICH HAS MADE IT THE SUCCESSFUL STATION IT IS TODAY.
WCBC AM & OLDIES 107-FM
P.O. BOX 1290
CUMBERLAND, MD 21502
PHONE 301-724-5000, 786-4335/FAX 301-722-8336
Oldies
WCBC-FM, T/A OLDIES 107
KEYSER, WEST VIRGINIA/CUMBERLAND, MARYLAND
ON THE AIR SINCE JANUARY, 1989, WCBC’S FORMAT IS “OLDIES” PROVIDING MUSIC FROM THE 50’S, 60’S, AND 70’S TARGETED TO AN AGE GROUP 25-45 YEARS OF AGE. THE STATION PROVIDES THE KEYSER/CUMBERLAND MARKET WITH A MUSIC INTENSIVE “ALTERNATIVE” WHERE INFORMATION IS STILL PROVIDED THROUGH SHORTENED NEWSCASTS, SPORTSCASTS, RADAR REPORT, ETC. WITHOUT DISTURBING THE OVERALL “MUSIC” OF THE STATION.
THE STATION ALSO PROVIDES A DIFFERENT FORMAT TO THE KEYSER MARKET WHERE THERE HAS BEEN ONLY ONE STATION UNTIL OLDIES 107. THE COVERAGE AREA OF THE STATION GIVES THOSE PEOPLE WHO LIVE IN KEYSER AND WORK IN CUMBERLAND A “LOCALIZED” STATION THEY CAN ENJOY GING TO AND FROM WORK WHILE GIVING THE PEOPLE IN CUMBERLAND THE OPPORTUNITY TO KNOW MORE ABOUT THE KEYSER AREA AND IT’S MERCHANTS AND WHAT THEY HAVE TO OFFER. OLDIES 107 IS AFFILIATED WITH THE MOTOR RACING NETWORK AND CARRIES OVER 40 NASCAR EVENTS ANNUALLY AND RECENTLY EXPANDED IT’S RACEWAY COVERAGE TO INCLUDE EXTENSIVE RACE PROGRAMMING FROM THE CUMBERLAND RACEWAY.
OLDIES 107 IS A 24 HOUR CLASS A FM STATION WITH AN EFFECTIVE RADIATED POWER OF 3,000 WATTS LICENSED TO KEYSER, WEST VIRGINIA, SERVING KEYSER, CUMBERLAND, MARYLAND AND THE SURROUNDING AREAS OF ROMNEY, MOOREFIELD, PETERSBURG, WEST VIRGINIA, AND OAKLAND, MARYLAND, A COVERAGE MAP OF APPROXIMATELY 125,000 PEOPLE.
WCBC AM 1270 PROGRAMMNG MENU
6-10AM DAVE NORMAN SHOW
FEATURES: SCHOOL LUNCH MENUS & SENIOR CITIZENS
MENUS…3/SHOW
TODAY’S HEALTH PROFESSIONAL
PAUL HARVEY “THE REST OF THE STORY”
PAUL HARVEY “NEWS AND COMMENT”
TOM O’ROURKE SPORTS
NEWS ON THE HOUR AND HALF-HOUR
65+ BIRTHDAY CLUB
BOB PAIGE SPEAKING OF SPORTS
ESPN EXTRA POINT
AFTER 9 TALK PROGRAM
10:15-11 WCBC RADIO AUCTION
11-12PM CHARLIE HARRIS SHOW:
FEATURES: IT’S YOU AND YOUR MONEY
THE ENTERTAINMENT REPORT
WHAT’S COOKIN’ DOC
HOURLY NEWS
12-12:30 MID-DAY REPORT
15 MINUTES OF NATIONAL & LOCAL NEWS
PAUL HARVEY’S “NEWS AND COMMENT”
BUSINESS REPORT
OBITUARIES
12:30-2 LUNCHTIME AT THE OLDIES
FEATURES: THE GORDON WILLIAMS BUSINESS REPORT
“MATURE FOCUS”-SENIOR CITIZENS PROGRAM
PAUL HARVEY’S “REST OF THE STORY”
BRENT MUSSBERGER SPEAKING OF SPORTS
GORDON WILLIAMS BUSINESS REPORT
LOCAL STOCK MARKET REPORT
BIRTHDAY CLUB
NEWS ON THE HOUR AND HALF-HOUR
6:10-6:30 WCBC PM EDITION RADIO AUCTION
6:30-7PM FOCUS ON THE FAMILY PROGRAM WITH DR. JAMES DOBSON
7-11PM BRUCE WILLIAMS
10-1AM JIM BOHANNON
1-5AM BRUCE WILLIAMS
5-6AM AMERICA IN THE MORNING
SNOW ADS
IN A MOUNTAINOUS AREA, LIKE ALLEGANY AND MINERAL COUNTIES, THERE ARE VERY FEW THINGS THAT ARE AS IMPORTANT TO AREA RESIDENTS IN THE WINTER MONTHS AS THE WEATHER. SNOW, ICE, OR EVEN JUST COLD WEATHER DETERMINE THE DAY’S OR WEEKEND’S ACTIVITIES!
AND AS SOON AS THE WEATHER GETS BAD, WCBC RADIO’S NEWS TEAM IS THERE TO LET AREA LISTENERS KNOW WHAT’S HAPPENING IN THE COMMUNITY. SCHOOL CLOSINGS OR DELAYS, CHANGES IN MEETING OR SOCIAL FUNCTION SCHEDULES, BUSINESS CLOSINGS, ETC., ANYTHING THAT’S IMPACTED BY POOR WEATHER CONDITIONS, AREA LISTENERS WILL KNOW. YOUR BUSINESS CAN TAKE ADVANTAGE OF THE ADDITIONAL “TUNE-IN” FACTOR DURING BAD WEATHER BY RUNNING ADS TO PROMOTE YOUR PRODUCTS AND SERVICES.
ANYTIME “SNOW WATCH” IS ACTIVATED YOUR BUSINESS WILL
AUTOMATICALLY RECEIVE ADS REMINDING LISTENERS TO STOP
IN!...YOU WILL ONLY BE BILLED WHEN THE ADS ACTUALLY RUN.
YOU CHOOSE HOW MANY TIMES YOU WANT TO BE ON THE AIR:
BLIZZARD: 15 15’S…..$60.00/DAY ON FM: $85.00/DAY ON AM ( )
STORM: 10 15’S…..$42.50/DAY ON FM: $60.60/DAY ON AM ( )
DUSTING: 5 15’S……$22.50/DAY ON FM: $32.25/DAY ON AM ( )
APPROVED BY:
BUSINESS REPRESENTATIVE DATE
WCBC AM & OLDIES 107-FM
P.O. BOX 1290
CUMBERLAND, MD 21502
PHONE 301-724-5000, 786-4335/FAX 301-722-8336
SALEM CHRISTMAS
It’s become a WCBC tradition…”Christmas for the Children of the Maryland Salem Children’s Trust.” 1996 is the sixth anniversary of WCBC’s “adoption” of the Salem kids.
The Salem Children’s Trust is a home for children who have never known God’s love or the love of parents; for abused, neglected or abandoned children and those left alone by bereavement; for children shifted among foster homes, group homes and institutions; for children who as a result of their experiences are emotionally, mentally, and sometimes physically handicapped, who have behavior, speech or learning problems; for hurting children who could become criminals if not rescued at an early age.
Beginning in early November, recordings of the children will be aired on WCBC to permit our listeners to meet the kids and to hear the “wish lists.” Everyday until mid-December, the station will provide details of how to make donations of cash or gifts to the Salem Children’s project.
We are asking your assistance as a sponsor to help promote the party for the kids…to include your business in the goodwill generated by showing your support…and in helping to underwrite the cost of the project.
WCBC provides all the legwork, coordination and promotion of the event including airtime for each sponsor: daily announcements, newscasts before and after the event, and mentions in all station promotion.
Make this Christmas a “Christmas of a lifetime” for a child!
A. Sponsor receives 225 thirty second ads ($9.00 rate)
Investment: $2,000.00
B. Sponsor receives 100 thirty second ads ($10.00 rate)
Investment: $1,000.00
ACCEPTED BY:
BUSINESS REPRESENTATIVE DATE
WCBC AM & OLDIES 107-FM
P.O. BOX 1290
CUMBERLAND, MD 21502
PHONE 301-724-5000, 786-4335/FAX 301-722-8336