Commercial Development & Transformation – Revenue Growth Strategies – Online Marketing Expertise

Senior Financial Control – Team Direction – Business Culture – Visions & Values

Professional Profile

Delivers bespoke corporate client marketing management solutions (including digital), commercial change & transformation and robust financial controls resulting in rapid return on investment and increased quality. A dynamic and customer centric Senior Leader; has a proven track record demonstrating the ability to implement and communicate change and the consistent delivery of service excellence.

▪Extensive marketing, financial, communications and process improvement expertise.

▪Controls the full lifecycle of strategies and operates confidently with internal and external stakeholders.

▪Operates as business finance partner – takes ownership of strategies, business case modelling, key performance measurement and reviews and successfully implements robust cost controls.

▪Expertise operating in a variety of industry sectors. Skills include managing people, implementation of new processes and systems, communicating change with the goal of building world class teams.

▪Aligns finance processes to meet business long and short term plans, prepares bid contracts and utilises marketing and communication expertise to deliver sustainable and measurable growth.

▪Influences change through people, systems, process and leadership

Associate Member of the New Zealand Society of Accountants (A.C.A)| B.Com: Accountancy and Marketing

Key Skills

Strategy & Process
Takes ownership of development strategies and reviews performance, significant experience of introducing change processes to effectively operate in a fast-moving, competitive arena.
Change Management | Business Transformation
Attended Change Management Coaching (Grant Thornton), proven ability to significantly increase business performance by introducing change and business transformation practices.
Stakeholder Engagement
Extensive stakeholder engagement and management expertise; understands the scope of projects and adopts a partnership and solution orientated approach to relationship building.
Marketing Management
Analyses marketing ROI, implements key strategies (digital) and aligns teams to deliver results. Manages agencies, suppliers and adopts a creative, innovative and commercial approach to project / campaign delivery. / Financial Control
Chartered Accountant: manages all accounting teams and functions. Last two years as Head of department.
Performs financial due diligence and completion accounts for acquisitions and disposals.
Project Management & Programme Delivery
Manages multiple priorities and tasks simultaneously, controls administrative processes, and coordinates teams to meet agreed schedules and to exceed client expectations.
Team Management & Systems Development
Manages and develops office based teams. Instigates change through people, leadership (mentoring programmes), processes and systems. Ensures systems meet the long/short term requirements.
Procurement (internal and external)
Proven procurement skills, influences and negotiates with internal and external suppliers to implement best price and best practice

Achievements

WILLIAM MORRIS COLLEGE (Stroud), Jan 2016 – Current: Change Management of Finance & Marketing functions

WEST END EVENTS (London), 1995 – 2015: Launched and managed successful events for 250,000 guests

INTERIM ACCOUNTANCY (London), 1994 – 1995: Contracts including Group FC and City Merchant Bank

HEARD PARK (New Zealand), 1992 – 1993: Consolidated and exited SME recruitment agents

JAGUAR ROVER (New Zealand), 1988 – 1992: Senior Country FC role for Lucas Service £250 million Turnover

REUTERS PLC (London Bahrain Hong Kong), 1986 – 1988: International Audit and IT project implementation

CANNON CINEMAS PLC (London), 1984 – 1985 Preparation of monthly Management Accounts for 150 cinemas

ERNST & YOUNG (New Zealand): Big 6 Audit training

Employment History (Interim & Permanent)

WILLIAM MORRIS COLLEGE (Stroud) Jan 2016 – Current

(An established residential college for young adults age 16 to 25 with learning difficulties and disabilities.)

Interim Head of Finance and Change Management

Engaged to implement the management transformation strategy in finance and marketing by working with the Strategic Director and Heads of Department for Care and Education. Key deliverables include:

▪Strategy input and Outcomes

Modelling new service strategies to grow revenue and refine business plans which resulted in bid contracts won totalling £ 1.5 m of funding with an average 20 % fee uplift.

Prepared successful objection to a proposed 5000 seat football stadium by engaging a team of professionals from planning, noise, light and medical reports.

▪Finance

Ownership of all finance department management| Controlling the Funding interface with nationwide councils for new and existing contracts with detailed costings|Managing team performance reviews and restructuring | Reporting monthly to Charity Trustees with accounts and detailed variance analysis, presenting options and carrying out delivery of agreed projects | Preparation of year end accounts | Liaising with external audit | Transition to FRS102 | Changing to New Charities SORP and Filing Charity commission accounts |

▪Driving Revenue Growth (Marketing – Costing – Contracting – Securing Funding)

| Increasing private and public sector revenue by optimising the WMCC website. | Implementing digital marketing strategies (Social media, PPC, SEO) | Promoting and managing Open Days and Festivals | Testing modelled results and refining business plan nationwide councils for new and existing contracts

▪Team Management | HR Improvement Strategies & Performance Review

Successfully delivered a comprehensive Senior Management restructure programme | Completing regular team performance reviews across multi-disciplined teams (care, education and administration) | Instrumental in setting up an online search strategy to recruit broader and deeper skill sets.

WEST END EVENTS (London) 1995 – 2015

Managing Director

▪Launched, operated and eventually sold a London based event business specialising in corporate parties, meetings, conferences and exhibitions producing 100 events over 10 nights at peak season.

▪Built the business from scratch averaging £ 1 million plus turnover annually and achieved good operating net profits every year; responsible for managing all accounting, internal systems (CRM).

WEST END EVENTS (London) Continued

▪Analysed marketing ROI and managed advertising supplier relations, led the change from offline marketing to digital marketing by creating a responsive lead generation site and tested new products by analysing the data mined from Google analytics.

▪Key influencer in the negotiation of a 20 year contract at the Grand Connaught Rooms, a Joint Venture with London Radisson Hotels and secured preferential rates at Principal Hayley.

▪Financial Accounts: Managed all accounting functions of the trading company including quarterly VAT returns. Prepared trading and holding company accounts for Perry’s Accountants to agree management charges, corporation tax, and dividend payments to the Directors. 2014/15 Gloucestershire Business Growth Accelerator and performed financial due diligence on potential projects. Prepared the completion accounts for the purchaser.

▪Systems Development: Designed a Customer Relationship System (CRM) using File maker software that tracked

every enquiry straight from the website through the customer journey to final invoice and customer feedback.

Interim Accountancy Contracts (1994 – 1995)

Group Financial Controller: Telegraph Photo Library (Turnover £ 10 million)

▪Managed a Finance Department of 6 staff and responsible for monthly profit and loss reporting | Group reporting included 5 divisions / French subsidiary /15 cost centre ledger | Finalising statutory accounts and pre-acquisition information with Stoy Hayward | Trained new incumbent post sale to United Newspapers.

Management Accountant: Equator PLC (Turnover £ 10 million)

▪Balance Sheet Review, Spanish subsidiary consolidation and audit assistance

Dealer Reconciliations: Robert Fleming Merchant Bank

▪European Share/Bond/Options department Year End investigations – Settlement / dealer interface.

Historic Employment Overview

Heard Park Agencies 1992 – 1993

Commercial Director

▪Prepared and implemented the business plan which grew the business to £250,000.00 turnover.

▪Undertook due diligence and negotiation to acquire finance, hospitality, and printing recruitment agents.

▪Organised the successful management buyout after 2 years consolidation.

Jaguar Rover Australia 1988 – 1992

Country Finance Controller Lucas Service

▪Head Office Finance department of 11 staff overseeing 32 branches with £ 250 million turnover.

▪Prepared monthly reports / analysed and interpreted data and reported to the board.

▪Cost saving £ 200 k per annum by streamlining the administration.

▪Implemented to schedule a new branch management reporting system.

Reuters PLC 1986 – 1988

Assistant Finance Manager – International Audit and IT Projects

▪Appointed to assist and manage the successful completion to schedule and budget for the following financial and systems projects.

▪London - Acquisition audit assisting due diligence team.

▪Europe - Germany and Swiss Country system audits

▪Follow up effectiveness and efficiency reviews with management post audit.

▪Bahrain and Hong Kong – Decentralised the Middle East Fixed assets system.

▪Designed the equipment tracking system which was approved by Price Waterhouse.

Cannon Cinemas PLC - Management Accountant 1984 – 1986

▪A large chain of 150 cinemas all over England with accounts consolidated by head office in Wardour Street.

Ernst & Young Chartered Accountants – Audit Department

References available upon request