Laying the
Foundation
A Personal Business Plan
Bruce Sabin
I know of no more encouraging fact than the unquestioned
ability of a man to elevate his life by conscious endeavor.
~ Henry David Thoreau
Table of Contents
Executive Summary 4
Part 1: Self-Assessment 5
1.1 BUSINESS DESCRIPTION 6
1.2 MISSION STATEMENT 6
1.3 VISION STATEMENT 6
1.4 CORE VALUES 6
1.5 OBJECTIVES 6
1.6 ORGANIZATIONAL CHART 7
Part 2: Marketing 8
2.1 PRODUCT MARKET 9
2.2 TARGET MARKET 9
2.3 COMPETITION 9
2.4 PROMOTIONS 9
Part 3: Financing 10
Part 4: Management 12
Executive Summary
Part 1: Self-Assessment
Be thou familiar, but by no means vulgar... Give every man thy ear, but few thy voice... To thine own self be true, and it must follow, as the night the day, thou canst then be false to any man.
~ William Shakespeare
Hamlet, Act I, Scene III
Bruce M Sabin
1.1 BUSINESS DESCRIPTION
Brief History
Product Description
1.2 MISSION STATEMENT
I will glorify God in all I do (1 Pet 4:11).
I will live my life to the fullest (Jn 10:10).
I will love my neighbor as myself (Mt 22:39).
I will love my family as Christ loved the church (Eph 5:25).
Personal Motto: Agape, Sophia, Servitutis: de Deo, cum Deo, pro Deo
1.3 VISION STATEMENT
I will use my gifts and skills to serve as an educator, helping others to better know themselves and their world. It is through education people develop the skills necessary to be productive and contribute to their societies. My vocation as an educator will be a ministry—a way for me to tangibly make a difference in the world and thereby bring glory to God.
1.4 CORE VALUES
1.5 OBJECTIVES
1.6 ORGANIZATIONAL CHART
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Part 2: Marketing
All men dream: but not equally. Those who dream by night in the dusty recesses of their minds wake in the day to find it was vanity; but the dreamers of the day are dangerous men, for they act their dreams with open eyes, to make it possible.
~ T.E. Lawrence (Lawrence of Arabia)
Seven Pillars of Wisdom
Bruce M Sabin
2.1 PRODUCT MARKET
Higher Education
Segments
Large Institutions
Small Institutions
Community Colleges
2.2 TARGET MARKET
2.3 COMPETITION
2.4 PROMOTIONS
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Part 3: Financing
The advantage of a classical education is that it enables you to despise the wealth which it prevents you from achieving.
~ Russell Green
Bruce M Sabin
3.1 CAPITAL REQUIREMENTS
3.2 FINANCING STRATEGIES
3.3 INCOME FORECASTS
3.4 PROJECTED ROI
3.5 LIABILITIES AND ASSETS
3.6 OPERATING COSTS
3.7 BUDGET
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Part 4: Management
Knowing is not enough; we must apply.
Willing is not enough; we must do.
~ Goethe
Bruce M Sabin
4.1 HUMAN RESOURCE DEVELOPMENT
4.2 SWOT
Strengths
○ Thinking – I am good at analysis, problem solving and research.
○ Flexibility – I am able to relocate.
Weaknesses
○ Disorganization – I can miss deadlines and lose documents.
○ Relationships – The senior administrator’s role is moving toward fundraising.
Opportunities
○ Supply – Many people in the profession are near retirement.
○ Demand – There is an increasing demand for higher education
Threats
○ Changing philosophy – There is a trend to view administration as developing
the business, rather than the student.
4.3 THREE YEAR PLAN
4.4 MINIMUM OPERATING NEEDS
4.5 ALTERNATIVES
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