N.RAVICHANDRAN
Door No B6,’B’block G1
Sivasakthi Aashirvad builders
Hindu colony 1st Cross Street, Nanganallur
CHENNAI - 600 061.
Mobile (+91)94446 32170 /09704501231/044-22249913
E-mail; /
OBJECTIVE:-
To Obtain the Pinnacle of Profession in Sales & Marketing.
PROFESSIONAL PROFILE:-
A Dynamic, Competent & Tenacious Professional with over 25+ years of vast experience in sales/ Marketing of Automotive &Industrial Products.
WORK EXPERIENCE:
02’1985~12’1989 : Sales Executive , Automobile Spares Distributor’s
01’1990 ~02’1993 : Sales Officer, Minda Switch Auto Limited, Chennai
03’1993~09’2009 : Dy.Sales Manager, Castrol India Limited, Chennai
01’2010~07’2010 : General Manager , City Lubes,Kampala, Uganda East Africa
09’2010~ 09’2011 : Dy.General Manager, Manatec Electronics P Ltd, Mumbai.
10’2011- 08’.2012 ;Zonal Sales Manager Raj Petroleum P Ltd
08.2012-Till Date : Sales Consultant Castrol India Limited
AREA OF EXPERTISE:
ü Solid Lubricant marketing & Technical Knowledge for more than 20 Years
ü Distribution/Channel/Retail Sales Management
ü Automobile spare parts selling experience for 13 years
ü Handling vehicle Manufacturers and their new vehicle sales franchisees(Show Rooms)
ü To increase the vehicle sales and to increase more customer satisfaction through that the vehicle sale increase conducted ATL/BTL Activities
ü Appointed more no of franchisees when working with Castrol
ü Coordinated with PSU Petrol Outlets (Before Competition) for their offtake of Brake fluids Greases etc.,
ü Having cordial relationship with all PSU Petrol outlet company officials.
ü Coordinated with Relaiance petrol outlets for their lube requirements, Conducted more no of Activities at their petrol pump site itself to improve their sales.
ü Handled Corporate customers like Mahindra ,first Choice, Maruti Udyog,Tata Motors,etc.,
ü Brand Promotion Management/Event Management/Product Launch
ü Advertising & Sales Promotion Management
ü Institutional/B2B /B2C Sales
ü Market Research& Analysis
ü Strategic Planning & Co-ordination
ü Relationship Management
COMPETENCIES:
ü Team Management
ü Leadership Skills/Inter-personal / Net working/communication / presentation skills
ü Analytical Skills / Negotiating Skills
ü Adaptable & eagerness to learn
ü Excellent Negotiating Skills required for the business
ü Excellent business ethics
ü Motivating Skills
EXPERIENCE SUMMARY:
02’1985 to 12’1989:
ü As a Sales officer with a Group of Automobile spare parts distributor at Trichy , Madurai, Chennai and Coimbatore covering entire TN,
ü Handled Truck, Car, Tractor,Tiller,2w spares including TVS spares Super seal oil seal ASPA Bulbs, MSP Bushes Vaishnu Holders, Rubber items GS Products Minda and automobile parts.
01’1990 to 02’1993:
ü As a Sales Officer with a Delhi based Automobile Electrical Manufacturer, MINDA, covering TamilNadu &Pondy.
ü All India Top Performer(Handled A turnover of USD 1mln/Annum)
ü Handled Vehicle manufacturers ,Distributors and retail spare parts dealers.,
03’1993 to 09’ 2009:
CASTROL INDIA LIMITED , Deputy Sales Manager- Sales& Marketing
ü In a span of over 17 years with Castrol, handled diverse portfolios & Geography of Entire TN. Handled Both Castrol & Bp brands.
ü Handled Automotive Industrial&Marine customers. Ensured Consistent growth year after year.
ü Volume handled900-950kl/Monthly (Castrol+Bp)
ü Handled 15 Distributors 50 Distributor sales representatives,PCO Champs, MCO Sales officers.
ü Handled Sales officers for Bp Role for the entire state TN
ü Exposure in handling and appointing DB’s Dealers and Markets in TN & Andhra states.
ü Reporting to General Manager(Handled a turn over of USD 3.84bn /Annum)
ü (Castrol India is the First Lubricant company started with FMCG style of Operations)
JOB PROFILE:
ü Demand Cultivation /Demand Generation activities
ü Organising Mechanic Meets for Trucks, cars, LCV’s, HCV’s
ü Two-Wheeler Segments at Major towns under my geography.
ü Organising LCV/Car,Bus/Lorry/Boat & Fleet Owners Meet at various places
ü Organising Car/LCV Truck Tractor clinics(Service melas) at respective Markets.
ü Conducting Road Shows for diverse categories of Lube Segments.
ü Organsing Dealer Meets
ü Conducted Car Mechanics GOLDEN SPANNER Contest
ü Analysing Competitor activities, strategies and route to market through retail data.
ü Launching New products in the market through dealer meets, mechanic meets, market storming, Road shows, In shop Campaign, Trade exhibitions etc,,
ü Providing Market Analysis & Valuable Inputs to the Sales & Marketing Leadership Team in terms of sales
ü BTL Activities to help the Sales team to get the short term results.
ü Product launches conducted for the new products.
ü Monitoring Competitors activities and act accordingly to overcome and establish the brand.
ü Co-ordinating with Field marketing representative’s to ensure the market/brand related activities happen as per the plan.
ü Effectively Ensuring the Distributors meet their Key Brand targets by giving them valuable guidance and doing market related demand generation activities.
ü Handled industrial customers like Sundaram Fasteners,DCW Tractor Assembly Operations (TAFE),Cement industries and Textile industries for their cutting oils,Rust preventive oils, Lubricating Engine oil for Wartsila Gensets and Hydraulic oils etc.,
ACHEIVEMENTS:
ü Top Performer for BP Brand in southern region and in India.(Year 2005)
ü During My tenure as Sr.Sales Executive, shown Consistent Growth Every Year (Both in terms of Value & Volume) even in the times of Recession Period also
ü Dealer Network expanded from 110 to 800 during my tenure in AP.
ü Appointed 8 successful Distributors For Castrol Brand, when the Company was in the transition from Stock Point Concept to Distribution Network.
01’2010 to 07’2010:
Worked as a General Manager sales at Kampala- Uganda - (East Africa )–Kampala based company dealing with ENOC Brand Lubricants from Jan 2010-To july 2010., Reporting to Chairman, Director and CEO (Handled a Turnover of USD 5.3mln/Annum)
09’2010 to 09’2011:
Worked as a Deputy General Manager Sales& Marketing at Mumbai with MANATEC, an Automobile garage Equipment manufacturing company covering Western Region.
EDUCATIONAL QUALIFICATION:-
ü B.SC Physics from Madras University. Secured First class.
ü Computer operating knowledge , MS office
PERSONAL DETAILS:
Date of Birth 05-04-1959
Linguistic Proficiency: English, Tamil, Telugu , Marathi Hindi
Marital Status: Married & having two Children
Passport No H 4639881 valid till 12.11.2019
Joining Time required 30 Days