Weekly Review Quiz As of 2009-10-15

Weekly Review Quiz as of 2009-10-15
Marketing

Bloomberg to Buy BusinessWeek After McGraw-Hill Tires of Losses
by Shira Ovide
10/14/2009
http://online.wsj.com/article/SB10001424052748704107204574471680362516084.html

1. Which company recently announced plans to buy BusinessWeek?

a) Conde Nast Publications
* b) Bloomberg L.P.
c) News Corp
d) Hearst Publishing
e) Reuters

2. What were BusinessWeek's profits (or losses) last year?

a) $100 million profit
b) $47 million profit
c) $8 million profit
* d) $43 million loss
e) $100 million loss

Cisco to Buy Starent for $2.9 Billion
by Ben Worthen
10/14/2009
http://online.wsj.com/article/SB10001424052748704107204574471010686611246.html

3. Cisco announced that it will buy a company called Starent. Which of the following are reasons for this acquisition?

a) To expand aggressively as the tech industry comes out of the recession.
b) Cisco prefers to buy smaller companies and partner with larger ones
c) Cisco's CEO is trying to move into markets that have the most growth potential
d) Wireless upgrades are the single biggest growth opportunity for networking companies
* e) All of the above

Retailers Turn to Gift-Card Promotions To Lure Reluctant Buyers, Boost Spending
by Elizabeth Holmes and Ann Zimmerman
10/13/2009
http://online.wsj.com/article/SB10001424052748703790404574467233298063934.html

4. Which of the following best describes the most recent goal for retailers' use of gift cards?

a) Drive sales in the weeks after Christmas, when shoppers used the cards they received as presents
b) To draw customers in who are seeking early season discounts
c) To lure customers away from competing retailers
* d) Lure customers into stories without incurring the margin-busting discounts of last year
e) To rid stores of excess seasonal inventory before the Christmas season

Carrefour CEO Seeks Growth in Return to Low Prices
by Ellen Byron and Christina Passariello
10/12/2009
http://online.wsj.com/article/SB10001424052748703746604574463211734976756.html

5. For which retail format is Carrefour best known?

a) Neighborhood convenience stores
b) Theme-based discount stores
* c) Supercenters
d) Regional malls
e) Chain drug stores