Assignments: Influence of Advertising
Chapter Outline (Handout)
Neffe Teacher Handbook
www.practicalmoneyskills.com
Lesson One: Making Decisions
Economic Factors
Student Activity 1-3 – “Research Current Economic Conditions”
Web Search – Obtain current information on interest rates and
inflation
Lesson Ten: The Influence of Advertising
What Appeals To You and What Doesn’t?
Student Activity 10-1 – “What Appeals to You? What Doesn’t”
Common Advertising Techniques and Appeals
Field Activity – Collect Samples of Various Advertising
Techniques From Newspapers, Magazines, or Video
tapping Off TV
Common Misleading Advertisements
Web Site – Obtain information on Common consumer Fraud at
www.fraud.org
What Techniques Appeal To You?
Student Activity 10-3 – “What Makes You Like An Ad or a
Commercial?”
Basic Rules For Evaluating Advertisements
Group Activity – Develop of form for evaluating the usefulness
of advertisements
Try To Make A Commercial
Student Activity 10-4 – “Try To Make a Commercial”
Test Your Knowledge of Advertising
Student Activity 10-5 – “Test Your Advertising Knowledge”
Quiz
www.handsonbanking.org
www.financialeducation.us
www.bankhs.com
Miscellaneous Activities
Influence of Advertising
Activity # 1
Describe you favorite print, TV, and a miscellaneous advertisements. Consider what advertising techniques and appeals are used in each ad?
Print Ads
What do you like?
What do you dislike?
Would you buy the product or service?
TV Commercials
What do you like?
What do you dislike?
Would you buy the product or service?
Others (e.g., billboards, radio)
What do you like?
What do you dislike?
Would you buy the product or service?
Activity # 2
Survey 15 people of your choice you know who are above the age of 3. Ask them what opinions they have about advertisements. Here are some possible questions you can ask.
Do ads help you obtain information about products or services?
What brands or logos do you see most often advertised?
What types of promotional gimmicks do you like? (Puzzles, word searches, mazes, games, health tips, recipes, cartoons with your fictional character or celebrity, music, etc.)
What types of sales promotions do you like most? (Coupons, discounts, contests, rebates, free samples, displays, etc.)
What types of words or phrases stick out most in your mind from ads that try to persuade you to buy their product? (New and improved, concentrated, extra strength, etc.)
What types of items have you received from products or services to help you remember their company or store when you are wanting their product? (Refrigerator magnets with delivery information, pens, hats, etc.)
What jingles (slogans) can you recite from memory? (One call, that’s all, etc.)
Activity # 3
Superbowl Commercials
With a partner, watch and evaluate at least 5 Superbowl Commercials from the following site. Write a summary answering the five basic rules of the advertisements for each commercial.
http://www.usatoday.com/money/advertising/sb02/ad-meter-thumbs.htm
http://www.aol.com/superbowl/ads_greatest1.adp
http://www.superbowl-ads.com/articles_2003/qtlist2003.html (choose from any of the years at the top of the page)
Activity #2 Do you have what it takes to make a commercial?
Get into groups of 4 or more and research a product or service of your choice.
Prepare a commercial for the product or service your group has chosen. You will want to you the positive techniques leaned in this past unit.
Keep in mind the following when considering your advertisement
Who is your audience you are trying to sell to?
Is the product or service a need or want of the audience you have
chosen?
What specific techniques and/or appeals are your going to use to sell
your product?