The Fruits & Veggies—More Matters Challenge!
How do you get your family to eat fruits and vegetables? Do you want to learn how to cook even healthierwith fruits and vegetables for you and your family, but need some help?
Visit fruitsandveggiesmorematters.org
to enter the Fruits & Veggies—More Matters Challenge!
On the Web site you will learn how to prepare family friendly recipes and share tips with other moms. And, bysharing your best recipe and tips in the
Fruits & Veggies—More Matters Challenge, you may win the opportunity for your family to learn how to cook easy, healthy meals directly from an expert chef at The Culinary Institute of America (CIA)!
THE CHALLENGE
Tell the Fruits & Veggies—More Matters™ experts andCIAchefs how YOUinclude MORE fruits and vegetables in your meal preparation and recipes to make you and your family healthy:
- Submit your favorite tip or recipe that includes fruits and vegetables.
- Provide detailson how MORE fruits and vegetables can make a meal both easy to prepare AND healthy.
- Remember: all forms of fruits and vegetables count! Use fresh, frozen, canned, dried, or 100% juice in your meal or snack idea.
- Any eating occasion is valid; breakfast, lunch, dinner or snack time.
- Tell us how you will get your family involved in the process of healthy meal preparation with fruits and vegetables.
- In your tip or recipe idea, provide at least 1 fruit or vegetable serving. But, remember MORE fruits and vegetables really do matter!
**Entrants will be judged based on your tip and recipe originality, practicality and creativity!**
CONTEST DETAILS
RULES
No Purchase Necessary. Void in Puerto Rico and where prohibited. Open to legal U.S. residents 18 years or older. The Contest begins March 19, 2007 and ends May 31, 2007. Subject to complete Official Rules, available at
HOW TO ENTER
Go to:
Click on The Fruits & Veggies—More Matters Challenge!
Tell us how you are going to make you and your family healthy eaters by incorporating fruits and vegetables!
PRIZES
Grand Prize:
Two Grand Prize winners will receive a Family Get Away Weekend at TheCulinary Institute of America’spremier cooking school at either the St. Helena, California, or Hyde Park, New York, location. This weekend includes airfare, lodging and transportation! You and your family will spend an entire weekend with an expert chef at CIA, learn how to cook healthy for your family, and enjoy just how tasty healthy cooking with fruits and vegetables can be!
State Winners:
50 State Winners will receive $50 Fruits & Veggies—More Matters Challengegift certificates
First Place Winners:
5 First Place Winners will receive $100 Fruits & Veggies—More Matters Challenge gift certificates
Winning recipes will be featured on the Web site,
WHEN TO ENTER
Contest period begins 12:00:00 a.m. Eastern Daylight Time (EDT) on March 19, 2007 and ends at 11:59:59 p.m. EDT on May 31, 2007.
The Fruits & Veggies—More Matters Challenge winners will be announced in Summer 2007. Stay tuned!
ABOUT FRUITS & VEGGIES—MORE MATTERS
Fruits & Veggies—More Matters is a new national public health initiative created to encourage Americans to eat more fruits and vegetables—fresh, frozen, canned, dried and 100% juice.
While research indicates that more than 50 percent of adult consumers know they need to eat five or more servings of fruits and vegetables per day, more than 90 percent of all Americans do not eat the recommended amount. To meet the new dietary guidelines introduced in 2005, most consumers will have to more than double the amount they currently consume. Fruits & Veggies—More Matters health initiative is designed to help close this “consumption gap,” making increased consumption attainable and easy for people to understand.
According to the Dietary Guidelines for Americans, people who consume generous amounts of fruits and vegetables as part of a healthful diet are likely to have reduced risk of chronic diseases, including stroke and perhaps other cardiovascular diseases, type 2 diabetes and certain types of cancer.
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