Objective 4.02 Content Outline

Knowledge/Skill

Understands tools, techniques, and systems that affect a business’s ability to plan, control, and organize an organization/department

Performance Indicators

Develop company goals/objectives (SM:008)

Define business mission (SM:009)

Objectives

  1. Explain the importance of company goals/objectives.
  2. Describe ways in which company goals/objectives are used.
  3. Describe the characteristics of effective objectives.
  4. Demonstrate how to develop company goals/objectives.
  5. Explain reasons for creating a mission statement.
  6. Identify characteristics of successful mission statements.
  7. Demonstrate procedures for defining a business’s mission.

Resources/Textbook

Allen, K.R. (2007). Growing and managing a small business: An entrepreneurial perspective (2nd ed.) [pp. 27-28]. Boston: Houghton Mifflin Company.

Baron, R.A., & Shane, S.A. (2008). Entrepreneurship: A process perspective (2nd ed.) [pp. 206-208]. Mason, OH: South-Western Cengage Learning.

Boone, G. Kurtz, D.L. (2009). Contemporary marketing: 2009 edition (pp. 41-42). Mason, OH: South-Western Cengage Learning.

Burrow, J.L. (2006). Marketing (2nd ed.) [pp. 296, 580-581]. Mason, OH: Thomson South-Western.

Daft, R.L., & Marcic, D. (2009). Understanding management: Instructor’s edition (6th ed.) [pp. 154-164]. Mason, OH: South-Western Cengage Learning.

Dlabay, L.R., Burrow, J.L., & Kleindl, B. (2009). Intro to business (7th ed.) [p. 116]. Mason, OH: South-Western Cengage Learning.

DuBrin, A. (2009). Essentials of management: Instructor’s edition (8th ed.) [pp. 556- 557]. Mason, OH: South-Western Cengage Learning.

Farese, L. S., Kimbrell, G., & Woloszyk, C.A. (2009). Marketing essentials (pp. 35, 242). Woodland Hills, CA: McGraw-Hill Glencoe.

Greene, C.L. (2006). Entrepreneurship: Ideas in action (3rd ed.) [pp. 15-17, 111]. Mason, OH: Thomson South-Western.

Gibson, J. L., Ivancevich, J. M., Donnelly, J.H., & Konopaske, R. (2003). Organizations: Behavior, structure, processes (11th ed.) [pp. 19-20, 254, 256]. New York: McGraw-Hill/Irwin.

Griffin, R.W., & Moorhead, G. (2010). Organizational behavior: Managing people and organizations (9th ed.) [pp. 144-145]. Mason, OH: South-Western Cengage Learning.

vancevich, J.M., Konopaske, R., & Matteson, M.T. (2008). Organizational behavior and management (8th ed.) [pp.126-128]. New York: McGraw-Hill Irwin.

Kuratko, D.F. (2009). Entrepreneurship: Theory, process, practice (8th ed.) [pp. 54, 348, 358, 430]. Mason, OH: Thomson South-Western.

Jones, G.R., & George, J.M. (2006). Contemporary management (4th ed.) [pp. 386- 387]. New York: McGraw-Hill/Irwin.

Rue, L.W., & Byars, L.L. (2005). Management: Skills and application (11th ed.) [pp. 132-136]. New York: McGraw-Hill/Irwin.

Software/Online

Asbury, J. (2009, July 13). Evaluating your program - Begin at the beginning with your mission statement, Goals and objectives. Retrieved April 7, 2011, from With-Your-Mission-Statement,-Goals-and-Objectives&id=2602615

Barker, L. (1999-2011). How to develop business goals and objectives. Retrieved April 7, 2011, from goals-objectives.html

Business Owner’s Toolkit. (1995-2011). How to quantify your goals. Retrieved April 7, 2011, from

Jamison, E. (2009, April 24). Goals and objectives - Business goal setting made easy. Retrieved April 7, 2011, from Objectives---Business-Goal-Setting-Made-Easy&id=2266186

Marshall, M.I. (2004, September). Defining your business through goals and objectives: First steps for new entrepreneurs. Retrieved April 7, 2011, from

Otlacan, O. (2005, March 30). Rules to setting business goals and objectives: Why and how to be SMART. Retrieved April 7, 2011, from Why-and-How-to-be-SMART&id=24276

Purdue University. (n.d.). How do goals and objectives implement my strategy. Retrieved April 7, 2011, from

SCORE of Delaware. (n.d.). Base your organization on business goals and objectives. Retrieved April 7, 2011, from 16-436

Baber, L. (2009, August 26). The purpose of a mission statement and why your business needs one. April 13, 2011, from Purpose-of-a-Mission-Statement-and-Why-Your-Business-Needs- One&id=2825898

Birnbaum, B. (2000-2009). Developing your mission statement. Retrieved April 7, 2011, from

Evans, M. B. (2009, September 2). Your small business' vision and mission statement. Retrieved April 7, 2009, from Business-Vision-and-Mission-Statement&id=2862726

Howard, J. (2009, June 30). You and your business - Do you have a mission statement? Retrieved April 7, 2011, from Your-Business---Do-You-Have-a-Mission-Statement?&id=2548085

Lister, L. (2009, February 15). What an entrepreneur can learn from the Rolls Royce mission statement. Retrieved April 7, 2011, from Royce-Mission-Statement&id=1996766

Man on a mission: A blog dedicated to mission statements. (2007, June 18). Retrieved April 7, 2011, from

Mason, B. (2009, March 12). Strategic planning - The vision statement vs. the mission statement. Retrieved April 7, 2011, from Mission-Statement&id=2095351

Mitchell, B. (2009, August 2). How to write a high impact mission statement for your business - Tips to consider. Retrieved April 7, 2011, from Your-Business---Tips-to-Consider&id=2698647

Powers, E. (2009, September 29). Writing a business plan mission statement you can live with. Retrieved April 7, 2011, from Business-Plan-Mission-Statement-You-Can-Live-With&id=2963972

Smart, N. (2009, September 18). Why have a mission statement? Retrieved April 13, 2011, from Statement?&id=2948632