McGrath Foundation’s
Pink Stumps Day 2016
Media Tool Kit
About Pink Stumps Day
Now in its sixth year, Pink Stumps Day provides clubs, businesses and schools the opportunity to show off their cricket skills and play for the McGrath Foundation.
Everyone who registers can choose to receive a large or small Pink Stumps Day kit and in turn, commit to fundraising a minimum amount for the McGrath Foundation.
Funds raised fromPink Stumps Day will help the McGrath Foundation ensure every family experiencing breast cancer in Australia has access to optimal care through the support of a breast care nurse and young Australians have the highest level of breast awareness and knowledge.
About the McGrath Foundation
The McGrath Foundation was co-founded by Jane McGrath and her cricketing husband Glenn after Jane’s personal experience with breast cancer at 31. Jane became a passionate believer in the need for breast care nurses and increased breast awareness for all women regardless of age. The McGrath Breast Care Nurse Programme and Curve Lurve are the result of Jane’s legacy.
The McGrath Foundation raises money to place McGrath Breast Care Nurses in communities across Australia as well as increasing breast awareness in young women.
The McGrath Foundation’s breast care nurses have helped support over 36,000 families experiencing breast cancer in Australia, providing invaluable physical, psychological and emotional support from the time of diagnosis and throughout treatment. This support is provided free of charge and can be accessed through self-referral.
To find out more about the McGrath Foundation and how you can help make a difference, please visit our website ( or join us on Facebook ( or Twitter ( and encourage your friends to do the same.
Pink Stumps Day Key Messages
- Pink Stumps Day provides clubs, businesses and schools the opportunity to show off their cricket skills and fundraise for the McGrath Foundation.
- Everyone who registers can choose to receive a large or small Pink Stumps Day kit and in turn, commit to fundraising a minimum amount for the McGrath Foundation.
- Register now at
Online & Social
We will be using #pinkstumpsday to create momentum over the duration of the campaign. We encourage you to share your images and videos using the same hashtag, and spread the Pink far and wide this summer.
Sample Tweets and Posts
Are you stepping up to the crease for@mcgrathfdn#pinkstumpsday? We are! Find out more at
We’re stepping up to the crease to support the @McGrath Foundation! Show off your cricket skills and register today at #pinkstumpsday
Make sure you add #pinkstumpsday to all your photos!
Sharing your PSD fun with videos
We love to see how much fun everyone is having at their Pink Stumps Day so we’ve put together some tips & tricks for filming with the camera on your phone. These simple touches will ensure a box office worthy video. Don’t forget to share them with us.
Here are some simple guidelines and tips to make your video the best it can be.
- Keep it fun!We want to see just how much fun you’re having at your Pink Stumps Day. You might even want to show us some of your fundraising tips & tricks.
- Light it up. Make sure your video is filmed with good lighting. You wouldn’t want to hide your faces.
- A little bit louder now. Remember to speak up so your voice can be heard nice and clearly.
- Good things come in three. Interviews don’t always have to face the camera. Think of having three people involved; the cameraman, the interviewer and the interviewee (it feels less formal that way).
- Take your time. If you don’t get it right in the first take, just try again. That’s the beauty of editing! Also, keep your videos short & sweet – 30 seconds works well.
Check out what other entrants have been up to here!
TEMPLATE MEDIA RELEASE
INSERT TEAM NAMEARE STEPPING UP TO THE CREASE FOR MCGRATH FOUNDATION’S PINK STUMPS DAY
<Insert date>: <insert team name> will join clubs, businesses and schools showing off their cricket skills for the McGrath Foundation’s Pink Stumps Day, hosting a <insert details, e.g. pink cricket match> on <insert date>.
Pink Stumps Day provides an opportunity to raise money to fund McGrath Breast Care Nurses in communities nationally and to increase breast awareness in young Australians.
McGrath Foundation Ambassador and Director, Tracy Bevan, said Pink Stumps Day will play a vital role in achieving the Foundation’s mission of ensuring every family impacted by breast cancer has access to a dedicated breast care nurse, no matter where they live or their financial situation.
“Our McGrath Breast Care Nurses are at the heart of what we do at the Foundation. They’ve helped to support over 36,000 families in Australia experiencing breast cancer. We’re encouraging everyone to step up to the crease and make their run count by getting behind Pink Stumps Day to help make this our biggest and pinkest yet,” said Tracy.
<Insert spokesperson’s name e.g. John Smith> from <insert team name e.g. Calloway Cricket Club> said <insert quote from team spokesperson>.
<Insert team name> is inviting friends, family and the local community to join them for Pink Stumps Day on <Saturday, 20 February or other date>and get involved with lots of fun activities.
For more information about Pink Stumps Day or the McGrath Foundation, visit
Date: / <Insert date>Time: / <Insert time>
Where: / <Insert location/address>
Requirements for attendance: / Wear pink on the day and have some cash on hand to donate to the McGrath Foundation!
For more information, contact: / <Insert contact name and phone number>
- Ends -
For further information, please contact:
Ryan Auberson-Walsh, McGrath Foundation Media Officer, +61 2 8962 6154 or
Jackie Quilter, McGrath Foundation Media and Communications Director, +61 2 8962 6113 or
About the McGrath Foundation:
Jane McGrath’s personal experience has seen a team of passionate and dedicated people come together and step up to the challenge of making life for families experiencing breast cancer just that little bit easier.
The McGrath Foundation raises money to place McGrath Breast Care Nurses in communities right across Australia, no matter where they live or their financial situation. In addition, the McGrath Foundation is committed to increasing breast awareness in young Australian women.
Since 2005 the McGrath Foundation has helped support over 36,000 Australian families experiencing breast cancer, with 105 McGrath Breast Care Nurses working in Australia.
To find out more about the McGrath Foundation and how you can help make a difference, please visit our website or join us on Facebook (mcgrathfoundation), Twitter (mcgrathfdn) or Instagram (mcgrathfoundation) and encourage your friends to do the same.
1