Sports & Entertainment Marketing Name: ______

Ethics in Sports & Entertainment

“Sports do not build character. They reveal it.”- John Wooden

I.Ethics and Principles

  1. ______are a system of deciding what is right or wrong in a reasoned and impartial manner.
  1. Ethics should be an important part of ______business and personal decisions.
  1. Ethical behavior is based on solid ______, which are the rules and high standards that serve as guidelines in both business and personal life.

II. Character and Attitude

  1. ______is what you think about a situation and the way you approach it.
  1. Attitude can change depending on the situation and the circumstances.
  1. ______is what makes you act the way you do. Character has been defined as the essence of who you are and is what you are like on the inside.
  1. Attitude can change very quickly, but character is more likely to remain the same.

III. Elements of Good Character

  1. ______– The act of being kind and courteous to others. Acting and speaking with modesty.
  1. ______– Someone who can be trusted to do the right thing. No cheating, no shortcuts, no excuses.
  1. ______– Being faithful to others. No talking behind someone’s back.
  1. ______– Acting with eagerness, interest, and passion.
  1. ______– The ability to work well with others and as a team.
  1. ______– Putting yourself in someone else’s shoes. Seeing a situation from their point of view.
  1. ______– Doing things that should be done without being asked to do them.
  1. ______– The ability to act and speak without offending others.
  1. ______– Acting with dignity and composure.

IV. Athletes, coaches, or other celebrities who have demonstrated good character and positive attitudes.

A. Coach ______is respected for teaching his players good character and good ethics.

  1. He also won ten NCAA national basketball championships in a 12-year period, seven in a row, as head coach at UCLA.
  2. His teams won a record 88 consecutive games.
  3. He was named national coach of the year six times.
  4. Coach Wooden died in 2010 at the age of 99.

B. Coach ______is considered to be one of the greatest coaches in the history of the NBA.

  1. As head coach of the Chicago Bulls he won six NBA titles.
  2. As coach of the Los Angeles Lakers he won five more NBA titles.
  3. He has the highest winning percentage of any NBA coach at .704.
  4. Coach Jackson is known for his calm, respectful, poised, team-centered approach to coaching.
  5. Why is Coach Jackson referred to as the Zen Master?
  6. What personal qualities does Coach Jackson have that other NBA Coaches might not have?
  7. How has his character and attitude contributed to his success as the winningest coach in the history of the NBA?

C. Jon ______has worked on behalf of the Special Olympics, the American Red Cross, Habitat for Humanity, and Covenant House.

  1. He founded a community restaurant (The Soul Kitchen), where visitors pay what they can afford for their meal, or volunteer to work in the restaurant.
  2. Married to his high school sweetheart since 1989 they have 4 children.
  3. Describe, as best you can, Jon Bon Jovi’s “attitude” toward his life and career. Is his attitude positive or negative? Explain your answer.

D. Eli ______– Loyal to Team and Community

  1. As quarterback of the New York Giants he lead his team to 2 Super Bowl championships. He was MVP of both games.
  2. His is known for his commitment to family and community causes.
  3. He delivered supplies to Hurricane Katrina victims and has committed to raising $2.5 million for a children’s hospital.
  4. Eli graduated from the University of Mississippi with a degree in marketing and a 3.44 GPA

E. Jeremy ______– Inspirational Perseverance

  1. Did not receive a college scholarship and was not drafted into the NBA.
  2. He played in the NBA development league before receiving a chance with the New York Nicks.
  3. In his 12 starts Lin averaged 22.5points and 8.7assists, and New York had a 9 - 3 record.

F. Brandon Burlsworth – Hard Work & Dedication

  1. Joined the Arkansas Razorback football team as a walk-on and eventually became an All-American.
  2. Graduated from the University of Arkansas with both a bachelors and a masters degree.
  3. He was the first Razorback football player to complete a master's degree before playing in his final game.
  4. He was selected in the third round of the 1999 NFL Draft by the Indianapolis Colts.
  5. Eleven days after being drafted, he was killed in a car accident.
  6. Brandon was as much admired and respected for his playing ability as for his character off the field.
  7. A foundation to help underprivileged children was established to carry on his legacy.

G. ______– Singer, Musician, Humanitarian

  1. An Irish singer, musician, and song writer best known for being the main vocalist of the Dublin-based rock band U2.
  2. He has worked to aid third-world countries and is committed to eradicating AIDS, Tuberculosis, and Malaria from Africa.
  3. He has been nominated for the Nobel Peace Prize.
  4. What is the purpose of the “Red Campaign” that is being promoted by Bono?
  1. Do you feel that Bono is making a difference in the world? Why or why not?

H. John ______, WWE Star, Grants a Record 300th Request for Make-A-Wish

  1. The pro wrestling superstar granted his 300th Make-A-Wish request.
  2. That's far more than any other sports celebrities.
  3. Families spend so much on medical bills they can't afford presents. That's where celebrities like John Cena come through.
  4. While some heroes do a simple meet-and-greet, Cena turns the Wish into an experience.
  5. He usually invites the child to Monday Night Raw, where he takes the entire family backstage, gives them all signed memorabilia and introduces them to other WWE stars.

I. Carrie Underwood – Singer, Actress

  1. Country music singer, songwriter and actress who rose to fame as the winner of the fourth season of American Idol in 2005.
  2. She has since become a multi-platinum selling recording artist, a winner of several Grammy Awards and many others.
  3. She is known for her good character and her work on behalf of animal shelters.

J. Bethany Hamilton – Pro Surfer

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