Phone 089 382 53538 • E-mail joachim.hauser@bmw
Joachim Hauser
Mr. Joachim Hauser is responsible for electric-/electronic-system-quality, -development processes, and software-logistics at BMW. In parallel Mr. Hauser takes responsibility for a BMW Group project named “System-Orientation”, aiming for general enhancement of BMW’s electric-/electronic-capabilities.
Mr. Hauser studied mechanical engineering. He started his career as design engineer at Porsche AG Stuttgart. Specialized in drive train development he did several designs for Porsche and external high performance gears. The four wheel drive of the Porsche 959 was designed and managed by him. The car won the rallye Paris Dakar and started in Le Mans. Several innovative developments such as double clutch gearbox for rallye sport and Cart Series drives were influenced by him.
In 1988 Mr. Hauser joined IBM Germany in the area of product marketing and market development - industrial sector including automotive industry. In product marketing for CAD/CAM and CIM Systems he gained deep knowledge in industrial IT-Systems. During his time in market development he conducted several studies and pilot projects, e.g. concurrent engineering and coupling CAD-Systems with Knowledge Based Systems. New marketing approaches were developed to market complex distributed IT-Systems.
Mr. Hauser was co-founder of IBM Germany’s industrial sector business consulting services. Since 1993 he had bottom line responsibility as practice leader. During many international industrial consulting engagements in automotive, aerospace and semi-conductor industry he gained broad experience in cost saving projects, re-engineering and post-merger integration. Specific change management approaches were developed by Mr. Hauser for marketing-, development- and production-processes.
In 2000 Mr. Hauser joined BMW Munich’s new founded BMW- IT-strategy team. He was responsible for BMW-Group’s IT-strategy in logistics and production. In 2001 Mr. Hauser took responsibility for a new initiative in BMW’s electric-/electronic process chain, called “System-Orientation”. The System-Orientation project is BMW’s answer to raising complexity and innovation speed in automotive electric-/electronic-systems. The project reaches from early product strategy and development to logistics and production up to sales and service. Within the scope of the project all issues are covered, from automotive system architecture to system- and software-development processes up to business-IT support. With the end of the project in 2005 BMW will have enhanced automotive electric-/electronic-system capabilities.