President, ITS – Don Patrick
SVP, General Counsel – Winston King
President & CEO – Michael Iaccarino
FOR IMMEDIATE RELEASE
March 6, 2012
Infogroup Contact:
Mercy Ruiz
Corporate Communications
Phone: (402) 836.5290
E-mail:
Infogroup Targeting Solution’s InfoconnectMoves to the Cloud with
Windows Azure
Infoconnect DeliversEnhanced Business Firmagraphic Data in Real-Time via Windows Azure Web Service
(OMAHA, NE) – March 6, 2012 – Infogroup Targeting Solutions, today announcedit became a preferred Microsoft partner for the Windows Azure cloud platform to launch Infoconnect, an API solution that provides real-time access to the broadest selection of data sources and the highest quality business and consumer information available. The Infoconnect service is an integral part of the Data Axle™ from Infogroup, connecting data hubs like the Windows Azure cloud, Infogroup data, and our clients’ proprietary data.
Windows Azure is an open and flexible cloud platform that enables Infogroup Targeting Solutions’ clients to access Infoconnect whenever and wherever they want.Clients can tap into Infogroup’s data and gain access to both firmographic and demographic information based on their prospect profiles in real-time for advanced targeting. This flexibility will empower clients with the data they need at the time they need it, significantly increasing efficiencies and cost savings.
“We are excited that SQL Server 2012 customers will be able to access the Data Axle ™throughtheWindows Azure Marketplace. Infoconnect is an innovative product that complementsSQL Server 2012. TheWindows Azure Marketplace will make access to Infoconnectmore convenientfor customers and create a data quality process that is easyto manage,” saidJim Karkanias, Partner Director,at Microsoft.
“We are extremely excited about bringing theInfoconnect API from the Data Axle™ to the cloud with Microsoft Azure,”stated Don Patrick, President of Infogroup Targeting Solutions. “The ability to access our data solutions immediately is something that we are proud to offer our clients. The Data Axle™, Infoconnect, and relationships with leaders such as Microsoft are specifically designed to help revolutionizethe way organizations canmanage, verify, and rotate data around their applications in real-time.Our goals are aligned with Microsoft to assist eachorganization, reduce marketing costs, increase conversion, and enhance the customer experience through superior data and real-time platform integration.”
About Infogroup Targeting Solutions
Infogroup Targeting Solutions helps companies increase sales and customer loyalty through analytically driven consumer and business data and database marketing solutions. With exclusive access to the Data AxleTM, we build multichannel solutions using contextually relevant information on 220MM individuals and 21MM businesses.