LaGuardia Community College, BTM 101, Geordan Hull, 1
Instructor: Geordan Hull
Session: Spring 2010 (Code: 0040, Section: 0040)
Day, Time, and Room: Mon/Wed/Thurs, 6:45 a.m. – 7:45 a.m. in C246
E-mail:
Office Hour: Please feel free to speak with me either before class or after class
BTM 101: Introduction To Business
Course Description:
This is an introductory course designed to acquaint students with the role of business in our economy, the forms of organization and ownership, and the various business functions such as management, personnel, marketing and finance. The role of new information systems, total quality management and career opportunities in the business world are explored, as well.
Prerequisites:
CSE 095 or CSE 098, and ENG 099 or waiver
Corequisite:
HUC 099 or waiver
Required Textbooks:
Business, 10th Edition, by William M. Pride, Robert J. Hughes and Jack R. Kappor, South Western Cengage Learning, 2010
Classwork:
Students are responsible for all material covered in lectures, reading assignments, class assignments, and homework assignments.
Grading:
Your final grade will be based on the combination of several factors:
Classwork/Attendance/Punctuality/Participation10%
Homework (Assignments and E-Portfolio)15%
Three Examinations75%
Grading Equivalencies:
A-, A = 90-100
B-, B, B+ = 80-89.9
C-, C, C+ = 70-79.9
D-, D, D+ = 60-69.9
F = 0-59.9
Course Objectives:
- To discuss the characteristics of the American economy, with particular emphasis on the essential features of capitalism and the profit motive. Consideration will also be given to the role of the technology revolution and its relationship to management.
- To provide students with a thorough knowledge of the social, ethical, economic and political influences on business.
- To provide students with a thorough knowledge of the different forms of business ownership and the factors involved in their formation. The franchising concept sector will be discussed.
- To introduce students to the internal organization structures and the various levels and functions of management.
- To discuss the Operations/Production function of a business.
- To familiarize students with the various aspects of Human Resources Management.
- To provide students with an understanding of the psychological factors that lead to greater motivation.
- To provide students with an understanding of how team work and effective communication can lead to better decision-making.
- To familiarize students with the history and development of labor and the impact of unions on management and to discuss the changing role of unions today.
- To provide students with an understanding of the nature and scope of marketing – emphasizing the marketing functions, marketing mix, and the importance of customer satisfaction.
- To discuss the role of computers and information systems (e.g. the Internet).
- To introduce students to the various sources of financing available to a firm and the different types of financial institutions.
- To familiarize students with the operations of the various security exchange markets and the over-the-counter markets.
Other:
Please take notes during class
Please check my website
( on a regular basis
Attendance in class is a requirement and will be considered in the evaluation of student performance; the maximum number of unexcused absences is limited to 15% of the number of class hours; absences are counted from the first day of class even if they are a result of late registration or change of program
Please bring a basic calculator or a scientific calculator to class; neither cell phones, graphing calculators, nor financial calculators may be used as calculators
Please bring your textbook to each and every class, unless otherwise stated
Please submit all assignments on time; assignments received late will not be accepted
Homework assignments must be handed in; e-mailed assignments will only be accepted if you cannot attend class on the day an assignment is due; e-mailed assignments will only be accepted in Microsoft Word 97-03 format
Cheating, in any form, will not be tolerated and will result in a grade of 0 and/or an F in the course; prior to taking an examination, you must remove all books, papers, etc. from your desk area
Missing an examination will result in a grade of 0, unless there is an extreme emergency; you will have to provide official documentation that verifies and explains the absence
All examination and course grades are final and non-negotiable
If you believe that there is an error or mistake in the grading, feel free to speak with me; however, please realize that your grade may be lowered as quickly as it may be increased, as I will review your entire examination
Please turn off all cell phones; if you have an emergency and need to have your cell phone on, please have it on “silent” mode or “vibrate” mode
Closing:
I want this course to be fun, enjoyable, and useful for everyone. Please feel free to ask me questions before class, during class, or after class. No questions are juvenile. Every question is beneficial. I want you to feel comfortable, and to get as much out of this course as possible. Welcome to the class!
Course Schedule*
Introduction/Overview
Exploring the World of Business and Economics
Being Ethical and Socially Responsible
Exploring Global Business
Choosing a Form of Business Ownership
Small Business, Entrepreneurship, and Franchises
Understanding the Management Process
Creating a Flexible Organization
Producing Quality Goods and Services
Attracting and Retaining the Best Employees
Motivating and Satisfying Employees and Teams
Building Customer Relationships Through Effective Marketing
Creating and Pricing Products that Satisfy Customers
Wholesaling, Retailing, and Physical Distribution
Developing Integrated Marketing Communications
* = The schedule is tentative, and may be subject to changes during the semester. The expectation is to cover parts of chapters one through fifteen in the textbook.
Instructor: Geordan Hull
Session: Spring 2010 (Code: 0039, Section: 0039)
Day, Time, and Room: Friday, 9:15 a.m. – 12:45 p.m. in C246
E-mail:
Office Hour: Please feel free to speak with me either before class or after class
BTM 101: Introduction To Business
Course Description:
This is an introductory course designed to acquaint students with the role of business in our economy, the forms of organization and ownership, and the various business functions such as management, personnel, marketing and finance. The role of new information systems, total quality management and career opportunities in the business world are explored, as well.
Prerequisites:
CSE 095 or CSE 098, and ENG 099 or waiver
Corequisite:
HUC 099 or waiver
Required Textbooks:
Business, 10th Edition, by William M. Pride, Robert J. Hughes and Jack R. Kappor, South Western Cengage Learning, 2010
Classwork:
Students are responsible for all material covered in lectures, reading assignments, class assignments, and homework assignments.
Grading:
Your final grade will be based on the combination of several factors:
Classwork/Attendance/Punctuality/Participation10%
Homework (Assignments and E-Portfolio)15%
Three Examinations75%
Grading Equivalencies:
A-, A = 90-100
B-, B, B+ = 80-89.9
C-, C, C+ = 70-79.9
D-, D, D+ = 60-69.9
F = 0-59.9
Course Objectives:
- To discuss the characteristics of the American economy, with particular emphasis on the essential features of capitalism and the profit motive. Consideration will also be given to the role of the technology revolution and its relationship to management.
- To provide students with a thorough knowledge of the social, ethical, economic and political influences on business.
- To provide students with a thorough knowledge of the different forms of business ownership and the factors involved in their formation. The franchising concept sector will be discussed.
- To introduce students to the internal organization structures and the various levels and functions of management.
- To discuss the Operations/Production function of a business.
- To familiarize students with the various aspects of Human Resources Management.
- To provide students with an understanding of the psychological factors that lead to greater motivation.
- To provide students with an understanding of how team work and effective communication can lead to better decision-making.
- To familiarize students with the history and development of labor and the impact of unions on management and to discuss the changing role of unions today.
- To provide students with an understanding of the nature and scope of marketing – emphasizing the marketing functions, marketing mix, and the importance of customer satisfaction.
- To discuss the role of computers and information systems (e.g. the Internet).
- To introduce students to the various sources of financing available to a firm and the different types of financial institutions.
- To familiarize students with the operations of the various security exchange markets and the over-the-counter markets.
Other:
Please take notes during class
Please check my website
( on a regular basis
Attendance in class is a requirement and will be considered in the evaluation of student performance; the maximum number of unexcused absences is limited to 15% of the number of class hours; absences are counted from the first day of class even if they are a result of late registration or change of program
Please bring a basic calculator or a scientific calculator to class; neither cell phones, graphing calculators, nor financial calculators may be used as calculators
Please bring your textbook to each and every class, unless otherwise stated
Please submit all assignments on time; assignments received late will not be accepted
Homework assignments must be handed in; e-mailed assignments will only be accepted if you cannot attend class on the day an assignment is due; e-mailed assignments will only be accepted in Microsoft Word 97-03 format
Cheating, in any form, will not be tolerated and will result in a grade of 0 and/or an F in the course; prior to taking an examination, you must remove all books, papers, etc. from your desk area
Missing an examination will result in a grade of 0, unless there is an extreme emergency; you will have to provide official documentation that verifies and explains the absence
All examination and course grades are final and non-negotiable
If you believe that there is an error or mistake in the grading, feel free to speak with me; however, please realize that your grade may be lowered as quickly as it may be increased, as I will review your entire examination
Please turn off all cell phones; if you have an emergency and need to have your cell phone on, please have it on “silent” mode or “vibrate” mode
Closing:
I want this course to be fun, enjoyable, and useful for everyone. Please feel free to ask me questions before class, during class, or after class. No questions are juvenile. Every question is beneficial. I want you to feel comfortable, and to get as much out of this course as possible. Welcome to the class!
Course Schedule*
Introduction/Overview
Exploring the World of Business and Economics
Being Ethical and Socially Responsible
Exploring Global Business
Choosing a Form of Business Ownership
Small Business, Entrepreneurship, and Franchises
Understanding the Management Process
Creating a Flexible Organization
Producing Quality Goods and Services
Attracting and Retaining the Best Employees
Motivating and Satisfying Employees and Teams
Building Customer Relationships Through Effective Marketing
Creating and Pricing Products that Satisfy Customers
Wholesaling, Retailing, and Physical Distribution
Developing Integrated Marketing Communications
* = The schedule is tentative, and may be subject to changes during the semester. The expectation is to cover parts of chapters one through fifteen in the textbook.