This Application Pack Contains 2 Sections s1

IN CONFIDENCE – MARKETING OFFICER For Office Use Only

Marketing Officer

APPOINTMENT INFORMATION

This Application Pack contains 2 sections.

SECTION 1 Job description, terms and conditions, person specification and application guidelines (to be retained)

SECTION 2 Application form and equal opportunities form (to be submitted)

The closing date for applications is Thursday 23rd June 2016 at 5pm, and late applications will not be considered. Interviews will take place on Tuesday 28th June.

SECTION 1

Background

The Lyric Theatre is Northern Ireland’s only full-time producing theatre.

Established in 1951, the Theatre was born when Mary and Pearse O’Malley transformed the back rooms of their house in Derryvolgie Avenue into a drama space. In the 1960s the scale of work expanded considerably and the Lyric Players became a non-profit making organisation with the aim of building a new theatre. In 1968, a new Lyric Theatre opened on Ridgeway Street on the banks of the River Lagan.

Over the next 50 years the Lyric established itself as Northern Ireland’s leading producing theatre, premiering the works of playwrights such as Stewart Parker, Martin Lynch, Marie Jones and Christina Reid. Their works were often performed by some of Northern Ireland’s finest performers, including Adrian Dunbar, Dan Gordon, Conleth Hill, Ciaran Hinds, Stella McCusker, Frances Tomelty and the Theatre’s patron, Liam Neeson.

In 1998 the Board of the Theatre took the decision to redevelop the then dilapidated building which struggled to provide adequate facilities for the more modern productions. After many years of lobbying, substantial grants were approved by the Department of Culture, Arts and Leisure, The Arts Council of Northern Ireland and Belfast City Council and a major fundraising campaign was launched.

The new £18.1m state-of-the-art theatre opened its door on 1st May 2011 to critical acclaim, both for the architecture of the theatre itself and for the quality of the productions on the stage. The new theatre includes the 390 seat Northern Bank Stage, the 124 seat flexible Naughton Studio and a modern rehearsal room; all enhanced with attractive hospitality spaces. Behind the scenes there are state-of-the-art dressing rooms, stage technical facilities and spacious office accommodation.

Since reopening, the theatre has worked with names such as Kenneth Branagh, Rob Brydon, Simon Callow and Nick Lloyd Webber and has won numerous awards and accolades including Irish Times Theatre Awards, a Theatre UK Award for Cultural Diversity, the Aishling Award 2011 for Best Belfast Brand and the 2012 NITB award for Outstanding Contribution to Tourism. The building itself was also shortlisted for the prestigious 2012 Sterling Prize for architecture.

For more information on the Lyric Theatre visit www.lyrictheatre.co.uk.

Purpose of the post

Reporting to the Head of Marketing and Communications and working alongside another Marketing Officer, the post holder will be responsible for driving digital communications (including social media strategy and content, and management of the Lyric’s website), and contributing to the development and execution of the overall marketing plan for Lyric productions and for the theatre generally.

1. TERMS AND CONDITIONS

1.1 JOB TITLE

The title of this post is Marketing Officer.

1.2 LOCATION

The post is based at the Lyric Theatre, Ridgeway Street, Belfast.

1.3 PAY SCALE

This role attracts a salary of £20,000 - £24,000 p/a, depending on experience.

1.4 CONTRACT

The appointment is a full time contract.

1.5 PROBATIONARY PERIOD

The appointment will commence with a probation period of 6 months which may be terminated at a month’s notice by either side during the period. During this time the organisation reserve the right to dismiss the employee for unsatisfactory performance without recourse to the disciplinary procedure.

1.6 ANNUAL LEAVE

20 working days per annum and 11 statutory holidays.

1.7 WORKING HOURS

Working hours are 37.5 per week (excluding breaks), normally worked between 9.30am to 5.30pm. A large degree of flexibility is necessary and there will be occasions when the post holder will be required to work in excess of these hours to meet the needs of the business. No additional payment will be made for such hours. Due to the nature of the business the post holder will also be required to work occasional evenings and weekends.

Due to the 24-hour nature of social media, the post holder will also be expected to monitor Twitter and Facebook during evenings and weekends, and respond to enquiries as they come in.

1.8 CLOSING DATE

The closing date for receipt of completed applications is Thursday 23rd June at 5pm. The completed Application Form and Recruitment Monitoring form should be returned by email to or posted in an envelope marked CONFIDENTIAL and addressed to:

The Monitoring Officer

Lyric Theatre

55 Ridgeway Street

BELFAST

BT9 5FB

Failure to complete and return the Application Form in accordance with the Guidance Notes contained on the reverse of the first page of the Application Form will result in your application being disqualified. Canvassing will disqualify. Late applications will not be considered.

Copies of this job application pack are available to download from www.lyrictheatre.co.uk

and also on request from the Administration Assistant, Lyric Theatre, 55 Ridgeway Street, Belfast BT9 5FB and by email from

1.9 SHORTLISTING

Initial short-listing will be carried out using the essential requirements in the personnel specification. Applicants will be scored on their ability to demonstrate how they meet the criteria. Practical examples should be provided where possible. Should further short-listing be necessary, the desirable requirements will be applied.

1.10 INTERVIEWS

Interviews will take place on Tuesday 28th June. Should you be unavailable on this date, please state this in a covering note.

2. GUIDANCE NOTES

Please read carefully

Completing the Form

1. You must complete all sections of the Application Form. Only pages 3 onwards of the Application Form will be made available to the selection panel.

2. Please complete the form clearly and legibly, preferably in CAPITAL LETTERS or typescript.

3. The personnel requirements for this post are set out in this Form. You must address all the requirements listed and demonstrate clearly how you meet each one.

4. Do not exceed the space provided. We will not consider any attachments, CVs or other supplementary material.

Returning the Form

5. The Application Form must be signed and dated

6. The Application Form must be returned addressed to ‘The Monitoring Officer’

7. Your completed Application Form must arrive by the stated closing date. Late applications will not be accepted.

8. Information in support of your application will not be accepted after the closing date for receipt of applications.

9. If you wish to submit your application via email, please return to

General

10. Canvassing will disqualify.

11. A candidate found to have given false information or wilfully to have suppressed any material fact will be liable to either disqualification or, if appointed, dismissal.

Equal Opportunities Monitoring

12. To demonstrate the Lyric Theatre’s commitment to equality of opportunity in employment we must monitor the community background of our employees and job applicants as required by the Fair Employment (Northern Ireland) Act 1989. Please complete and return the Monitoring Form attached. The Form will be detached on receipt and will not be seen by the short-listing panel.

3. JOB DESCRIPTION

3.1 REPORTING TO

Head of Marketing and Communications

3.2 Main Duties and Responsibilities

Digital communications

· Regularly update website content and monitor website performance to ensure it remains at the cutting edge of design and technology, providing a creative and engaging interface with audiences and bookers

· Manage our social media platforms, creating regular engaging content and responding to posts in a timely and appropriate manner (including evenings and weekends)

Sales and Marketing

· Contribute to the development of, and implement, sales and marketing campaigns for Lyric Theatre Productions, Café / Bar, Conferencing and Creative Learning Activities to ensure delivery of audience development and income targets.
· Monitor daily sales and implement and promotions required to incentivise sales for certain performances.
· Liaise with journalists and bloggers to ensure that stories about the theatre and its productions are disseminated widely.
· Ensure coordination with Customer Service Manager and Box Office Supervisor to promote add-on products including programmes, merchandising, pre show platters, interval drinks, and any food or drink promotions.
· Provide support to Visiting Productions including What’s On listing on website, social media activity, display of promotional material in the venue and promotions to drive sales.
Design and Print
· Collate and commission material for, and supervise the production of, print materials including show programmes, posters fliers and season brochures.
· Ensure distribution of printed materials to key outlets including cultural organisations, libraries, leisure centres, bar and restaurants and accommodation providers.
· Ensure current print materials are neatly presented in the Lyric Front of House areas.
· Implement direct mail campaigns about Lyric Productions to patrons on box office system according to their past purchasing history and / or art form preferences.

4. PERSON SPECIFICATION

4.1 ESSENTIAL

· A minimum of 2 years’ experience in a Marketing and Communications environment
· Extensive experience of digital marketing including the management of social media and websites
· Experience of and the ability to demonstrate excellent copywriting, presentational and communication skills
· Excellent IT skills
· Experience of working with the media
· Creative flair and a good visual sense
· Organisational skills and attention to detail
· The ability to work as part of a team
· Passion for great brands and great design
· Degree-level qualification

4.2 DESIRABLE

· Experience of Photoshop, Canva and Wordpress
· Experience of working in the arts industry
· Experience of managing budgets
· Experience of working with media buying and design agencies
SECTION 2

Personal Details

Surname Forename(s)

Title

Home Address:

Post Code

Home Tel No Mobile No.

Bus. Tel. No. Email

(If it may be used)

Declaration

I hereby certify that all the information given by me in connection with this application is correct to the best of my knowledge, that all the questions relating to me have been accurately and fully answered and that I possess all the qualifications which I claim to hold.

Signed

Date

Details of secondary/grammar schools or technical college attended

Name of School/College / Address of School/College / Dates Attended
to
to
to

References

Please give the names and addresses of two people who are able to provide references relating to your work experience and suitability for this post. One referee should be a previous employer and, if possible, your present or most recent employer.

No member or officer of the Lyric Theatre or person nominated to sit on or attend the selection panel for this post can be accepted as a referee from external applicants. In order to provide an employment reference for internal applicants however one such reference can be accepted provided that the person has not been nominated to serve on or attend the selection panel.

It is the Lyric Theatre’s policy to take up references prior to interview.

Reference 1

Name

Address

Post Code

Tel. No. E-mail

Position

Reference 2

Name

Address

Post Code

Tel. No. E-mail

Position

Educational Qualifications

Documentary evidence of Essential Qualifications asked for will be required if you are called for interview.

Third Level Qualification including any Post Graduate Qualification. Please state class or level.

Name and Address of University/College or Awarding Body / Dates Attended / Qualification Gained

Professional Qualifications or Membership

Name of Professional or Technical Association / Date / Status

Employment History

Detail all your employment/self-employment (and periods of unemployment) starting with the most recent. If you cannot give actual dates, please at least indicate relevant month. If necessary, continue on a separate page.

From/To / Employer’s Name and Address / Job Title and Main Duties

The requirements for the post are listed at the top of this and the following pages. You should demonstrate clearly how and to what extent you meet each requirement. Please do not write over the page or include any supplementary material.

Essential

· Excellent IT skills
· Experience of working with the media
· Creative flair and a good visual sense

Essential

· Organisational skills and attention to detail
· The ability to work as part of a team
· Passion for great brands and great design
· Degree-level qualification

Desirable

· Experience of Photoshop, Canva and Wordpress
· Experience of working in the arts industry
· Experience of managing budgets
· Experience of working with media buying and design agencies

EQUAL OPPORTUNITIES MONITORING

PLEASE COMPLETE THIS FORM FULLY

The Lyric Theatre strives to ensure equality of employment opportunity. We aim to ensure the fair and equitable treatment of all job applicants and to meet the requirements of equal opportunities legislation and we do not discriminate on grounds of religious belief, political opinion, sex, sexual orientation, marital status, ethnic origin or disability. We practise equality of opportunity in employment and select the best person for the job. The information on this form is used for monitoring purposes only and it will not be used in the selection process.

Please tick the appropriate box

SEX

Male Female

MARITAL STATUS

Single Married Other

DATE OF BIRTH

NATIONALITY

RELIGIOUS AFFILIATION/

COMMUNITY BACKGROUND

The Lyric Theatre is required by the Fair Employment (Northern Ireland) Act 1989 (as amended) to monitor the perceived religious affiliation or community background of both its employees and applicants for employment. Whether or not you are from Northern Ireland, you should answer the question below by indicating which community or religious background you might be perceived to come from. Even if you no longer practise any religion, the Fair Employment Act 1989 still obliges the Lyric to classify your perceived religious affiliation/community background, in order to monitor the effectiveness of our policy of equality of opportunity, not simply in recruitment terms, but as part of an ongoing exercise for all employees. Therefore, although your response below may not reflect any current personal religious belief which you hold, please bear the above points in mind when you complete the form.