EDUARDO YON

Sales & Marketing Director

Previous: Samsung, Hewlett Packard, Compaq, Embotelladora Andina, IBM, Mobil

Education: MBA, MSc, BS Electronic Engineer

Summary

Senior Sales and Marketing executive with multinational companies experience, such as Mobil Oil (Exxon), IBM, Hewlett Packard and Samsung Electronics, experience and abroad training (USA, Europe and Korea).Possess strong commitment to team environment dynamics with the ability to contribute expertise and follow leadership directives at appropriate times. Able to lead others in high-demand situations. Customer oriented creating partnership and long term relations.

During his career he has won several awards, such as Best Employee of the World in Samsung (2010) and Best Employee of Ciompaq Chile (2000).

Relevant Skills

  • Marketing planning and execution
  • Consumer Sales Behavior
  • Complex Sales process to Retailers and Corporate clients
  • Marketing Intelligence applied to the business methodology
  • Supply Chain Management
  • Deep financial reports understanding and P&L managing
  • IT products and service knowledge, understanding functionality and interoperability
  • Good mathematics skills applied to made and manage effectives KPIs.

Awards

  • Best PC Sales Subsidiary (team) (2011) (Samsung Latin America)
  • Gold Medal: Best World Employee (2010) (Samsung HQ)
  • Award of Excellence (07.13.2010)(Samsung IT Solutions HQ)
  • Samsung Super Rookie of the Year (team) (10.08.2009) (Samsung IT Solutions HQ)
  • Master Business Administration Excellence award (1st place) 2005(Hewlett Packard Chile)
  • Master Business Administration Excellence award 2004 (1st Place) (Hewlett Packard Chile)
  • Golden Quest Award for Excellence: Best Sales Manager 2001 (Compaq Latin America)
  • Golden Quest Award for Excellence: Best Account Manager 2001 (Compaq Latin America)
  • Best Employee 2000 (Compaq Chile)

Relevant Experience

IM Product & Services Director (may 2013 – October 2013)

Samsung Electronics Chile & Bolivia

Product responsibilities over USD 1.2Billion / year in IT & Mobility Division (IM), leading a team over 40 persons to cover products likeCellular, Smartphones, Tablets, PC, Digital Cameras and accessories, as well all value add related services, like carrier homologations, apps checking, marketing intelligence and Trade Marketing Services with a 500+ contractors.

Main tasks are to select the right Product Mix, Product strategy by market, Go to Market strategy, promotions, ATL & BTL Planning, P&L controlling by product.

Currently Samsung Chile has the #1 Market Sales postion in Cellulars Smarphones, tablets & Notebooks. In addition is the most preferred brand for mobile phones and notebooks in the country.

IT Sales & Marketing Director (2008 - 2012)

Samsung Electronics Chile & Bolivia

Retail sales manager and corporate IT products for $ 200M, designing and executing product strategy and sales plan leading a team of 30 people.

Main achievements: business plan proposal to HQ for the first launch of notebooks in the Latin American market (2008), Market Share # 1 in netbook category (GFK 2009), Market Share # 1 Mobile computing (GFK 2010) for first time for a Samsung Subsidiaryaround the world. Market Share # 1 Mobile computing (GFK 2011). Market Share # 1 Mobile computing (GFK 2012)

Sales positions (2001-2008)

Hewlett Packard Chile

Distributor Channel Manager (2005 -2008)

Responsible for a $160M business

Main HP accounts

Alliance and Partners Manager (2001-2005)

HP Partners Marketing Program Start Up

HP Alliance engagement (Microsoft, SAP, Oracle, etc)

Sales Positions (1998-2001)

Compaq Chile

Corporate Sales Manager (2001)

Team Leader of Corporate Account Managers

Territory Manager (1998-2001)

Global Accounts and xSP sales

Territory Sales Manager (1997-1998)

Embotelladora Andina Chile (Biggest Coca Cola Bottler)

Manager of a strategic business unit in charge of Sales and Marketing execution leading a 30 people teamwith sales goals of USD 50M

Marketing Specialist (1995-1997)

IBM Chile

Sales in PC company Division

Territory Manager (1993-1995)

Copec Mobil Oil (was a joint venture between Mobil Oil and Copec Chile)

Sales and Marketing

Education

INSEAD (Fontaneibleu, France)

Management Programme

2010 – 2010

Universidad Técnica Federico Santa María (Santiago, Chile)

MSc, MBA Master of Business Administration

2004 – 2005

Universidad de Concepción (Concepción, Chile)

Bachelor of Science (BSc), Electrical and Electronics Engineering

Grade: Ingeniero Civil Electrónico

1986 – 1992

Contact

Name: Eduardo Yon

Address: Carlos Ossandón 396, La Reina, Santiago, Chile

Phone: +569 882 73 961

eMail:

Linkedin Member: