Press release, August2016
The NJP lamp:
Intelligent and attractive model, now also available as Floor Lamp and Wall Lamp
The NJP Table Lamp from Louis Poulsen quickly became a success when it was launched last year in the International marketplace, and the company is now following up with a floor light and two wall-mounted versions – one with a short arm and one with a long arm. The NJP series was designed by Oki Sato, founder of nendo design studio, with the intention of producing a new interpretation of the classic anglepoise lamp – with all its familiar details – in a contemporary design, featuring functions adapted to modern working life, both in the office and at home.
In the same way as the NJP Table lamp, the new additions to the NJP range stand out from the classic anglepoise lamp through a host of technical details, harmoniously assimilated in a minimalist and elegant design.
Small details with a big influence
The models in the NJP range feature two light intensities: one for directed work lighting and one for dimmed, ambient lighting in the lounge or the bedroom, for example – or for switching between reading hard copy text and digital documents.
Moreover, if you forget to switch the light off, it switches off itself, saving both money and energy. It uses an LED light source and is designed with the source positioned high up so to avoid dazzling and unpleasant lighting. One refined yet practical detail is the fact that the shade head is open at the rear so that the ‘surplus’ light from the LED light source illuminates the upper section of the lamp arm, highlighting its beautiful design, and allowing the heat from the light source to escape. The head is shaped to make it easy to adjust the lamp and switch it on and off with one hand. The lamp ‘arms’ allow extensive movement and a host of stepless positioning options, making it possible to illuminate even large surfaces.
A design classic is born
“It is fair to ask whether there is any call for a new version of the classic anglepoise lamp, which is the archetypical working light all over the world, and which is already to be found on millions of desks in offices and private homes. My response would be to note that the world is changing every day, as is the way we lay out our assignments and our workstations today. This weighed heavily in the design of the lamp. I would say that we have succeeded spectacularly in creating a modern version of the anglepoise lamp thanks to Oki Sato’s minimalist, elegant design, combined with the technological finesses and functions of the lamp itself,” says Rasmus Markholt, Design Manager at Louis Poulsen.
The NJP Table lamp was an instant success when it appeared on the market, and with the wall and floor models, NJP is carving out a role for itself in private homes as an elegant and decorative lighting solution with a host of functions.
“It has been an intensely personal project for Oki Sato, and the NJP series is packed with small details that have a major influence on the final design. Oki Sato has consciously retained some of the classic features of the anglepoise lamp – such as the exposed springs – which demonstrates his extraordinary capacity to assimilate the original history of the product and use it faithfully in ‘retelling the story’ through a new design. This is also the philosophy behind the NJP lamps and an efficient way to create a new design classic,” adds Rasmus Markholt.
The NJP Wall and Floor Lamps will be available in the US market in Fall 2016.
For more information and contact details for Louis Poulsen representatives, visit .
FACTS
About the NJP Floor Lamp and Wall Lamp
Louis Poulsen is following up on last year’s success with the NJP Table lamp by launching the minimalist light in two new versions for the wall and floor.
NJP resembles the classic anglepoise lamp, but boasts smart new functions intended to make it easy to adjust for work or relaxation. The designer behind this new interpretation of the architect lamp is Oki Sato, owner and founder of nendo design studio in Japan.
Oki Sato has built on the design of the NJP Table lamp and his principle of keeping things simple. In so doing, he has developed a new, developing a new bracket and a positioning module for the existing lamp. The fundamental design of the light is thus preserved, and ‘all’ that has been added are two other placement options – the wall and floor.
These new options make the NJP lamp even better suited to private homes, as decorative and functional lighting for work and reading. The light’s flexible head and arms provide exceptional adjustability, which is often lacking in standard wall and floor lights. The wall and floor options also make the light highly suitable for the bedroom, where adjustable beds are becoming increasingly common, and where it can be difficult to find the ideal position for a fixed wall light.
The solution is also well-suited for use as a reading light beside an armchair or sofa, as the flexible design means the light can easily be adjusted to provide optimal lighting. The two light intensities further contribute to creating pleasant lighting for both work and relaxation. Finally, the NJP light features an automatic switch-off function, which activates if you forget to switch off the light, helping to keep energy consumption down.
About nendo design studio and Oki Sato (founder)
The nendo design studio is synonymous with designer Oki Sato, who was born in Toronto, Canada in 1977 and founded his famous studio in 2002. The word ‘nendo’ is Japanese for ‘clay’ – or, more specifically, ‘shaping in clay’ like modelling wax. A unique material that makes it simple to be creative. Oki Sato himself explains that “the name is appropriate for a design studio tasked with developing solutions for a host of highly diverse clients”. He does not view design in the same way as many other iconic designers, whose work is firmly based on the maxim that ‘form follows function’. As he sees it, the story behind the product and its design must also be accorded due emphasis.
His style is highly minimalist, but contains hints and details that immediately trigger memories. He uses soft, pure lines that inevitably add an aura of elegance to the product.
About Louis Poulsen – the light manufacturer with a bright lighting philosophy
Louis Poulsen is a world-famous Danish manufacturer of designer lamps that has been supplying the market for 140 years. Through close working relationships with elite designers and world-famous architects – both contemporary and now departed – such as Poul Henningsen, Arne Jacobsen, Verner Panton, Vilhelm Lauritzen, Øivind Slaatto, nendo/ Oki Sato, Shoichi Uchiyama, Anu Moser and Louise Campbell, the company has created lighting solutions including the PH Artichoke, the PH 5 and a host of other PH models, as well as the Collage, Enigma and AJ series. Briefly put, a range of lighting solutions that covers everything from classics to sophisticated design, for private and professional use.
A large proportion of Louis Poulsen’s products have been developed in connection with specific projects. The designer lamps have thus come into being as solutions to specific lighting assignments.
In other words, behind every Louis Poulsen product is the story of its creation. These are products whose designers focused on light itself, on the idea behind the product, and on refinement of an architect’s, light designer’s or furnishing designer’s ideas and visions about light – all in harmony with Louis Poulsen’s own lighting philosophy, which is explained in more detail below.
The history of Louis Poulsen in brief:
• The company can trace its history back to the end of the 1800s. In the early 1900s, Louis Poulsen took over management of the business from his uncle. This marked the start of Louis Poulsen as we know the company today.
• The year 1924 saw the initiation of Poul Henningen’s (PH) working relationship with Louis Poulsen & Co. when the designer was looking to participate in an international exhibition for decorative art in Paris: the Exposition Internationale des Arts Décoratifs & Industriels Modernes. PH won the gold medal at the prestigious event.
• In 1926, Louis Poulsen and Poul Henningsen won the tender to create the lighting solution for the newly built Forum building in Copenhagen. This resulted in the now legendary PH lamp with three shades. Marketing of the lamps was launched that same year. The company’s first catalogue was published with text in Danish, English, French and German.
• In the 1920s, Poul Henningsen continued to develop Louis Poulsen’s lighting philosophy that became a strong, timeless cornerstone throughout the history of the business – and which the new management today has dusted off and endorsed in full. Briefly put, the lighting philosophy is founded on three concepts: Function – Comfort – Ambience. The functional objective of the light must always be fulfilled; no component is to be incorporated into the light unless it has a clear, light-related function.
• In 2005, Louis Poulsen moved production from its Sluseholmen premises to a new location in Vejen, Jutland, with 180 workplaces.
• Louis Poulsen currently employs 420 people at its factory in Vejen, its head office on Gammel Strand in Copenhagen, and showrooms in cities including Stockholm, Tokyo, Oslo and Los Angeles.
• Louis Poulsen has now consolidated its development, sales and marketing activities at Gammel Strand 28, where the company has its head office and showroom (visitors are welcome).
For additional information, pictures and interviews:
US Market Inquiries:
Contact Debi McAvoy, Director of Marketing at Louis Poulsen, USA, Inc.
Tel. (954) 349-2525. Email: .
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