Role Description
Faculty/Service: / Marketing /Role Title: / Insight and Propositions Coordinator (Product) /
Grade: / Grade 5 /
Category: / Support /
Role Purpose: / To co-ordinate the development of compelling product and market propositions informed by strategic market insight and analysis. This role will support the Insight and Propositions Manager responsible for the product portfolio.
The insight and proposition function sits within the marketing department at Northumbria University. The purpose of the team is to support and shape the delivery of the corporate strategy through the production of market intelligence and insight, and through the management and development of the academic product portfolio.
We are seeking an organised and analytical individual to assist with a wide range of research, using both qualitative and quantitative to identify market opportunities and develop the academic product portfolio. This role includes the development and maintenance of reports and large datasets, analysing and interpreting market trends and communicating research outcomes clearly and comprehensively.
This is an exciting time to join the team as we explore new areas of research providing opportunities for exploratory work as well as the chance to fine tune methodologies and communication techniques to further enhance the work of the team. There is an opportunity for the right candidate to shape the direction of the role to best fit their skills and expertise.
The successful candidate will need excellent IT skills, with particular strength in spreadsheet and database packages, as well as proven experience in analysing and interpreting a range of research sources.
Knowledge and proven experience of research methodologies and analytical techniques in a commercial environment are essential, as well as the ability to communicate clearly and explain complex analyses to a range of stakeholders. The successful candidate will have initiative and be able to work well independently on some projects. /
Reports to: / Insight and Propositions Manager /
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General Duties and Responsibilities:
In line with the University’s Mission, Corporate Strategy and Leadership Attributes, you will:
•Support the Faculty or Service Management Team by coordinating and contributing to the provision of professional expertise and support ensuring that the service provides high levels of stakeholder satisfaction.
•Organise, plan and prioritise own work activities, and the work of others where appropriate, to contribute to the achievement of Faculty or Service objectives and professional standards.
•Respond positively to feedback by proactively reviewing processes, procedures and practices to ensure that the needs and expectations of relevant stakeholders are met.
•Contribute to the development of a collaborative, collegiate and inclusive culture, by sharing information and good practice with others.
•Work co-operatively and maintain effective relationships with others, internally and externally to the University, as appropriate to own area of responsibility.
•Develop and maintain a specialist knowledge of own area of responsibility.
•Demonstrate a flexible attitude to change to support the University to meet existing and future needs.
•Act corporately, promoting the ‘One University’ principle and promoting the Faculty or Service within and outside the University where appropriate.
•Undertake other responsibilities as required.
Specific Duties and Responsibilities:
•Establish credibility for the team and develop positive relationships with internal and external stakeholders at all levels.
•Undertake detailed analysis of internal and external data (both quantitative and qualitative) to evaluate performance, market trends and positioning and provide recommendations.
•Develop product management and development processes and consider new ways of working and improvements
•Develop relationships with stakeholders and colleagues across the university to develop and improve processes for product development to ensure products get to market as efficiently as possible.
•Support in developing the insight data strategy to maintain, and to strengthen, external data sources available to continue to monitor the market.
•Continuous market scanning to help identify and evaluate trends, new product opportunities and develop HE knowledge.
•Develop and execute strategic market analysis; monitor industry and competitive trends and assess the implications to Northumbria University.
•Proactively stay up to date on new market research and analysis techniques to optimise the level of insight being utilised within the organisation.
•Brief and manage external agencies to deliver meaningful, actionable insight.
•Plan, design, and execute primary research projects and present actionable findings and recommendations to key stakeholders.
•Provide expert advice and guidance to colleagues in Marketing, Faculties and the wider organisation in support of their insight and market intelligence requirements.
Hours of Attendance:
37 hours per week with occasional weekend and evening work to support marketing events
This Role Description is not intended to be an exhaustive list of duties and will be subject to periodic review by the line manager and appropriate others in discussion with the post-holder.
DBS Required: No
Person Specification
ExperienceCriteria / Weight / E / M / PM / NM
Experience of working in a product development function or team, or similar / Desirable / ☐ / ☐ / ☐ / ☐ /
Experience of working within or alongside a marketing department / Desirable / ☐ / ☐ / ☐ / ☐ /
Experience of working within a busy and fast paced department / Essential / ☐ / ☐ / ☐ / ☐ /
Experience of creating and embedding cross-functional and operations processes / Essential / ☐ / ☐ / ☐ / ☐ /
Experience of planning and delivering market research, insight and analysis projects / Essential / ☐ / ☐ / ☐ / ☐ /
Experience of leading projects from inception to completion / Essential / ☐ / ☐ / ☐ / ☐
Experience of data analysis and quantitative research techniques including questionnaire design and survey analysis / Essential / ☐ / ☐ / ☐ / ☐
Experience of qualitative research techniques, including moderation/analysis of focus groups and depth interviews / Desirable / ☐ / ☐ / ☐ / ☐
Experience of using survey software to build online surveys and interpret findings / Desirable / ☐ / ☐ / ☐ / ☐
Knowledge or experience of working in the higher education sector / Desirable / ☐ / ☐ / ☐ / ☐
Personal Abilities and Skills
Criteria / Weight / E / M / PM / NM
A proactive self-starter and ability to use initiative to seek out potential solutions to problems, and ideas to improve ways of working / Essential / ☐ / ☐ / ☐ / ☐ /
Flexible, open minded and adaptive to change / Essential / ☐ / ☐ / ☐ / ☐ /
Ability to own projects and drive them through to completion / Essential / ☐ / ☐ / ☐ / ☐ /
Ability to work as an effective team member, in supporting the University Strategy and other activities for the benefit of own area of responsibility and the University as a whole / Essential / ☐ / ☐ / ☐ / ☐ /
Ability to develop and maintain good working relationships with colleagues across the University and with external stakeholders where relevant. / Essential / ☐ / ☐ / ☐ / ☐ /
A positive, inclusive and collegial attitude and approach and the ability to inspire and motivate others, where relevant. / Essential / ☐ / ☐ / ☐ / ☐ /
Excellent organisational skills with the ability to plan and prioritise work independently and exceptional attention to detail / Essential / ☐ / ☐ / ☐ / ☐ /
Excellentcommunication skills – as adept at delivering engaging presentations as writing clear, compelling written reports. / Essential / ☐ / ☐ / ☐ / ☐ /
Well-developed numeracy, ICT and analytical skills. / Essential / ☐ / ☐ / ☐ / ☐ /
Strong project management skills and an ability to work on a wide range of projects simultaneously to meet strict deadlines / Essential / ☐ / ☐ / ☐ / ☐ /
Lead and develop new and existing processes to ensure market responsiveness and efficiency in a changing environment / Essential / ☐ / ☐ / ☐ / ☐ /
Collect and use quantitative and qualitative data in the production of reports. / Essential / ☐ / ☐ / ☐ / ☐ /
Advanced Excel skills to manipulate and interpret complex data / Desirable / ☐ / ☐ / ☐ / ☐
Proficient in the application of leading statistical technologies and techniques for example SAS, SPSS, R / Desirable / ☐ / ☐ / ☐ / ☐
Education
Criteria / Weight / E / M / PM / NM
First degree or equivalent, preferably in a discipline relevant to the role or proven relevant professional experience. / Essential / ☐ / ☐ / ☐ / ☐ /
Market Research Society (MRS) qualification. / Desirable / ☐ / ☐ / ☐ / ☐ /
Legend:
E = Exceeds M = Met PM = Partially Met NM = Not Met
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