PRESS RELEASE

Emirates for Universal Tyres and Gulf Tyre celebrate the opening of the first Continental tyres retail outletdedicated to the end consumerin Abu Dhabi

7 September2016–Emirates for Universal Tyres (EUT), Continental’s official distributor in the UAE and Gulf Tyre Company celebrated the opening of the first Continental retail outletdedicated to the end consumer in the United Arab Emirates (UAE). The opening of this new point-of-sale concept comes as part of Continental’s expansion plan to meet the growing demand for the brand’s ultra-high performance products and signals a new chapter in the way end consumers in the region can access the brand.

Customers will be able to enjoy a full Continental experience at the new retail outlet,served by a team of highly trained tyre specialistsand benefitting from a range ofservices including tyre fitting, wheel balancing and alignment. With all staff members receiving ongoing training to ensure the highest servicestandards, customers will be able to expect fast and efficient assistance. The outlet will solelyofferstocks of premiumauthentic Continental passenger and light truck vehicle tyres,availableat competitive prices. Product highlights will include the award-winning ContiSportContact 5P,ContiPremiumContact 5as well asContiSeal™ which features a unique technology designed to seal a damaged tyre tread in case of penetration by foreign objects. Continental’s wide range of products appeals to the UAE’s most discerning customers thanks to the tyres’ technologically advanced features and high performancewhichare adapted to accommodate the country’sclimaticconditions.

To mark the opening, VIPs and delegates gathered on Tuesday September 6that the new retail outlet and service centre inMussafah M2 area, Abu Dhabi. Attendees included José Luis de La Fuente, Managing Director of Continental Middle East,Michael Kriken Head of PLT Sales and Ahmed Mowafy, General Manager of Emirates Universal Tyres (EUT)Sohrab Abdul Rahman, General Manager ofGulf Tyre.

The newly opened outlet is the first consumer-focused retail store of its kind in the UAEworkingto the German premium brand’s high standards and rigorous guidelines,giving customers a specialised one-stop-shop to take advantage of Continental’s superior servicestandards and innovative products. The outlet will join EUT’s twoshowrooms and fivestate-of-the-art service centres and warehousing facilities across the UAE.These, themselves,are testament to the success of EUT, Continental’s sole distributor of passenger, light truck and commercial vehicles tyres in the UAE market.

“The opening of the new facility marks a further opportunity for customers in the UAE to access premium, German-engineered Continental tyres and a team of specialists ensuring they get the best service. Clientele will have the opportunity to have their tyres fitted, realigned or balanced at the retail outlet in an exclusively Continental environment that meets the highest German standards,” explained Ahmed Mowafy, General Manager of EUT.

Commenting on the opening, Jose Luis de la Fuente, Managing Director for Continental Middle East said: “Our partnership with Gulf Tyre and EUT allows us to connect with our end consumers, helping us to build a closer relationship with our clients. The outlet marks Continental’s first such venture in the market and opens the doors for further expansion in the future.”

Founded in Hannover, Germany, in 1871, Continental is one of the world’s leading automotive suppliers and a leader in tire development and technology, backed up by its position in Europe as the leading OEM supplier for tires.

Ends

Photo captions:

  • Image 1: Gulf Tyre’s new Continental retail outlet
  • Image 2: From right to left, José Luis de La Fuente, Managing Director of Continental Middle East, Ahmed Mowafy, General Manager of Emirates Universal Tyres (EUT) and Sohrab Abdul Rahman, General Manager of Gulf Tyre
  • Image 3: From right to left,José Luis de La Fuente, Managing Director of Continental Middle East, Ahmed Mowafy, General Manager of Emirates Universal Tyres (EUT)and Sohrab Abdul Rahman, General Manager of Gulf Tyre during the ribbon cutting of Gulf Tyre’s Continental retail outlet in Abu Dhabi

Notes to Editor:

Continental develops intelligent technologies for transporting people and their goods. As a reliable partner, the international automotive supplier, tyre manufacturer, and industrial partner provides sustainable, safe, comfortable, individual, and affordable solutions. In 2015, the corporation generated preliminary sales of approximately €39.2 billion with its five divisions, Chassis & Safety, Interior, Powertrain, Tyres, and ContiTech. Continental employs more than 208,000 people in 53 countries.

Continental’s tyre division is an official sponsor of the German DFB Cup and UEFA Euro 2016™ in France.

For more information, contact:

Ahmed Kamal – Account Manager

Performance Communications

Tel: +971 (0) 4 434 7365

Natasha Baker – Account Executive

Performance Communications

Tel: +971 (0) 4 434 7365