Smart, Likeable, Hard Working and Without Ego

Don Wade

Writer, Creative Director

PROFILE

Smart, likeable, hard working and without ego.

AREAS OF PROFICIENCY

Writing/Editing Project Management

Print/Broadcast Production Advertising/Marketing Strategy

Presentation Concept Development

Blues Harmonica Player Hunting Dog Training

CLIENTS, PAST AND PRESENT

United States Air Force Builders Square

CyberTrader (division of Charles Schwab) Compaq

Southwest Airlines Seaworld

SBC MGM/Mirage

Wal-Mart/SAM’S CLUB PGA TOUR

Whataburger Publik Music

LaSalsa Kendra Scott Design

ACCOMPLISHMENTS

Wade & Wade Creative Consultants, LLC

Principal, 2005-Present

• Together with my partner/wife, formed advertising and marketing consultancy serving both agencies and direct clients. Current clients include Whataburger/Birmingham, Publik Music, Legends of Texas Music Festival, Special Audiences, GoGo Creative, Pound House Historical Farmstead, Greater Dripping Springs Community Foundation and Publik Music.

GSD&M Advertising, Austin TX

Creative Director, 1997-2005

• Created a television advertising campaign for CyberTrader, a Charles Schwab company, that helped the agency obtain the entire Charles Schwab account and $100 million in additional billings.

• Led development of print and radio advertising for Southwestern Bell Corporation to strengthen key client relationships resulting in $150 million in additional billings.

• Led development of integrated print, TV and radio advertising campaign for Southwest Airlines that surpassed client goals for raising awareness among African-American audience.

• Led 14-person creative group managing all aspects of creative development for agency clients.

Rehak Creative Services, Houston, TX

Vice-President/Creative Director, 1996-1997

• Increased agency productivity to help agency billings grow by approximately 75% in less than a year.

• Managed five-person creative staff.

Fogarty Klein and Partners, Houston, TX

Senior Writer, 1994-1996

• Served as lead writer on numerous business-to-business and consumer accounts, working directly with agency personnel and clients to create communication work plans that served as the blueprint for primary advertising and marketing activities.

• To boost lagging store sales, wrote and produced series of humorous radio commercials for Builders Square home improvement stores that helped increase items-per-ticket sales by 20%.

Ogilvy & Mather Advertising, Houston, TX

Associate Creative Director, 1984-1994

• Developed advertising campaigns for a variety of accounts, including advertising and dealer kit materials for Compaq Computer Corporation that helped the company reach Fortune 500 status faster than any other company.

• Wrote and edited articles for agency newsletter designed to generate new business leads.

EDUCATION

St. Edward’s University

Graduate MBA Studies with emphasis in Marketing, 1998-2000

Sam Houston State University

Bachelor of Fine Arts, Radio-Television-Film 1980

REFERENCES

Daniel Russ

R and R Partners

Las Vegas, Nevada

702.318.4346

Scott McAfee

Sanders/Wingo

720 Brazos

Austin, Texas 78701

512.469.5108

Patrick Tourville

Publik Music

Austin, Texas

207.329.1575

Jerry Baird

BF Birmingham, LLC

Birmingham, Alabama

512-844-7307