NKBA MEMBERSHIP BENEFITS
KBIS
(KBIS is now a part of Design & Construction Week on January 19-21, 2016 at the Las Vegas Convention Center, co-locating with the International Builders Show) – www.KBIS.com
• Discounted exhibitor and attendee rates (substantial savings for members), with American Standard participating in such a large way and 86,000+ visitors this past January, it would be great for you to participate.
• 2016 Design Competition and Industry Awards - we are beginning to promote the event, which will include sponsors, at NKBA.org, and publications including: KBB-Kitchen and Bath Business, KBDN-Kitchen and Bath Design News, and Retail Observer to promote our competition. We are also mailing out “call for entries” to our previous participants, which will also include sponsors logo’s. The competition can be viewed at: http://www.nkba.org/Design/Professionals/DesignCompetition.aspx
• The Bash at XS Nightclub (@Wednesday, January 20, 2016) gives you the opportunity to host an event for your network, with NKBA doing all of the execution.
• KBIS Presentations (CEU) – continuing education units offered to NKBA and NAHB members, can be hosted in exhibitors booth space.
• Voices from the Industry – 90 presentations given at KBIS, supplying industry relevant content to show attendees. You can submit your CEU at www.nkba.org/vfti.aspx , and then present it during our conference at KBIS 2016. We also offer sponsorship, so that our manufacturers can be linked to the shows conference, supporting @800 attendees, including dealers, designers, builders, and remodelers.
• 30 Under 30 – a unique campaign, featuring 30 incredible overachievers, under the age of 30 – www.nkba.org/30u30.aspx
Marketing
• NKBA Connect is our new Blog, that serves as a platform for all things kitchen and bath at http://www.nkba.org/NKBAConnect.aspx . We are featuring 6 themed sections including NKBA Up Close, Member Vista, NKBA U, K&B Buzz, Chapter Focus, and New & Now. This blog will feature about 2 new posts a week and offer a month long sponsorship at an introductory rate of $1,500. Members can also submit for content at no charge: http://www.nkba.org/NKBAConnect/HowtoSubmit.aspx
• The KBIS edition of NKBA Magazine, is distributed at the show (@7,500 issues) and sent to all of our Member Companies (@20,000+ issues). This is an opportunity for you to be part of the shows’ premiere publication, which does live on at NKBA.org for 2 years at: www.nkba.org/Learn/Professionals/News/NKBAMagazine.aspx . The magazine features our Design Competition award winners, so all of our dealers, designers, builders and remodelers love to see what sets their competition apart. Please see the ad rates on the attached sell sheet.
• Member In the Spotlight email blasts are distributed monthly and feature one of our 2014 Design Competition award winners. You select the geography and demographic, at $7,500 for everyone and $4,000 for 5 segments or less, such as designers and dealers. We have had an average open rate of 33.2%, with an industry average of 21.6%, and a click rate of 2.5%, matching the industry standard.
• NKBA.org banner ads - we receive 50,000+ unique views per month, with each banner ad rotating among four “pages” of NKBA.org, Design, Learn, Participate, and Member Center, with a 1% click thru rate. Our two options include:
Leadership banner ad: 728 x 90. Format: Jpeg and/or Flash (.SWF) and a URL to redirect users at $750 per month (upper ¼ header on page)
“Box” banner ad: 180 x 150. Format: Jpeg and/or Flash (.SWF) and a URL to redirect users at $500 per month (lower left on page)
• NKBA News ads in our weekly newsletter that goes out to 38,000 NKBA members, who have “opted in”. We offer six ad spaces, three are banner ads at $1,200 for three months or $4,500 for a full year, and three “box” ads at $800 for three months and $3,000 for a full year.
Nationwide Networking
• Sponsor and/or host chapter events (70 chapters throughout the US and Canada; host NKBA courses or chapter events at any of your company locations)
• Social media groups and promotion (LinkedIn; Blog Tour; Facebook; Twitter, and more)
Learning & Development
• CEU Provider Program – this is where our 70 chapters look for program content at: http://www.nkba.org/Learn/Professionals/CEUs/CEUProviderPartners.aspx
• NKBA University is made up of 8 learning paths: Design & Inspiration, Talent Management, Communication, Adapt & Innovate (Change Management), Focus on the Customer, Business Management, Leadership, and Sales & Marketing. These tracks are offered individually or in bundles, with a good, better, best option depending on the “students” competency levels. This curriculum can be viewed at: http://www.nkba.org/Courses.aspx and provides our members with business acumen options for learning and development.
Additional membership benefits include:
• Kitchen & Bath Industry Directory listing
• Job posting site, at no charge for NKBA Members
• ProSearch / Consumer leads
• National Council/Local Officer participation
• NKBA members are invited to join and receive 10% to 20% off depending on annual purchases at: Pottery Barn, Williams-Sonoma, UPS, west elm and Rejuvenation - www.wsidesignermarketplace.com