Shawnee Mission School District
High School Course Syllabus
Course / Marketing 1 / Teacher: Mercedes Rasmussen and Jennifer HairNumber / 6943 / School:
Shawnee Mission East High school
Department / Business / Year: 2014-2015
Course
Description / Marketing is the process by which companies determine which products and services would be of interest to customers and which strategies should be used in sales, communications, and product development. Students will learn how to determine what makes a product popular, how to sell products or services, develop slogans, determine price, identify target audiences, and understand media exposure and the importance of endorsements. Students have the opportunity to participate in DECA activities.
Primary
Objectives / · Understand the nature of marketing and its role in society.
· Understand the importance of selling in relation to the customer, the salesperson and the business and society.
· Understand the nature of promotion and the effect it has on consumer buying behaviors and business success in society.
· Understand the nature of product service management and how it relates to our society.
· Understand the concept of the channels of distribution and its effect on society.
· Understand the nature and scope that pricing has on the function of business within a society.
· Understand the importance of market research and its impact on market planning in society.
· Examine the characteristics of the free enterprise system and how it compares to other economic systems.
· Identify concepts and indicators used to measure economic growth.
· Identify the elements of the marketing mix and explain how they relate to a target market.
· Utilize effective selling techniques and procedures.
· Use mathematical calculations unique to merchandising and marketing.
· Evaluate employment opportunities in marketing.
· Use mathematics to calculate supply and demand, GNP, CPI, net profit, and sales.
· Use oral and written communications to relate marketing mix decisions to targeted businesses.
(over)
2014-2015
Used / 1. Sports and Entertainment Marketing
South-Western © 2000
ISBN 0-538-69477-7
2. Marketing Essentials
Glencoe © 2009
ISBN 0-02-644191-8
Major Topics Covered by Quarter
(projected schedule) / TOPIC QUARTER
Marketing Concepts Qtr 1
The Fundamentals of Marketing Qtr 1
Market Planning Qtr 1
Market Segmentation Qtr 1
Political and Economical Analysis of the Market Qtr 1
Math Fundamentals Qtr 1
Communication Skills Qtr 1
Elements of Speech and Writing Qtr 1
Technological Applications for Marketing Qtr 1
Preparing for the Sale Qtr 1
The Sales Process Qtr 1
Presenting the Product Qtr 2
Closing the Sale Qtr 2
Promotional Concepts and Strategies Qtr 2
Visual Merchandising and Displays Qtr 2
Advertising Qtr 3
Social Media Qtr 2
Preparing Print Advertisements Qtr 2/3
Price Planning Qtr 3
Market Research Qtr 3
Product Planning Qtr 3
Branding, Packaging and Labeling Qtr 3
Extended Product Features Qtr 3
Entrepreneurial Concepts Qtr 4
Risk Management Qtr 4
Identifying Career Opportunities Qtr 4
Management Skills Qtr 4
Global Analysis Qtr 4
Method of Evaluation / Percentage of Accumulated points
90-100 A
80-89 B
70-79 C
60-69 D
0-59 F
Student Expectations/
Responsibilities / -The student will be on time and attend class regularly.
-The student will participate in class discussions.
-The student will complete all class assignments.
-The student will complete homework on time.
-The student will be respectful of others.
Marketing 1 5/2013