FOR IMMEDIATE RELEASE
NOVEMBER 15, 2016
808SETS EXCLUSIVEAPPLE MUSICPREMIERE!
YOU KNOW FILMSATLANTIC FILMSFEATURE LENGTH DOCUMENTARYCHRONICLINGTHE INCREDIBLE STORY OFTHE ROLAND TR-808 DRUM MACHINETO BE AVAILABLE FIRST EXCLUSIVELY VIA APPLE MUSIC.
THE ACCLAIMED FILM FEATURES EXCLUSIVE INTERVIEWS WITH SUCH SUPERSTARS ASPHARRELL,PHIL COLLINS,DIPLO,DAVID GUETTA,QUESTLOVE, ETC
808DROPS ON FRIDAY,DECEMBER 9th,ON APPLE MUSIC,
808: THE MUSIC SOUNDTRACK DROPS FRIDAY, NOVEMBER 25TH ON ALL DIGITAL DOWNLOAD STORES
WATCH THE TRAILER: https://youtu.be/LMPzuRWoNgE
“This is it! After nearly 5 years of work‘808' is coming out.” said Alex Noyer the man behind the project and CEO of You Know Films. "Our audience’s support throughout has been incredible and thanks to our amazing partners we can finally celebrate this awe-inspiring piece of music history. I must thank my incredible team for their hard work, commitment andperseverance throughout."
"I love this film. The 808 has left an impactful mark on my life. It's been the driving force for so many of my favorite records, and I jumped at the chance to be involved. I wanted to learn more about how this incredible drum machine came to exist, and it’s been exciting to hear other people’s stories and what it means to them. It’s the magic ingredient.” - Zane Lowe
808chronicles the incredible story of the influentialRoland TR-808 drum machine, a small but powerful piece of technology that changed the course of music history. Narrated byBeats 1’sZane Lowe, the film features commentary and contributions from such superstars asPharrell Williams,Afrika Bambaataa,Questlove,The Beastie Boys,Damon Albarn,David Guetta,Phil Collins,Diplo,New Order, and Norman Cook (Fatboy Slim), as well as pioneering producers includingRick Rubin,Jellybean Benitez,Hank Shocklee, andJimmy JamTerry Lewis.The filmmakers’ three-year-journey concludes in the 808’s birthplace of Japan, where Roland founder Mr. Ikutaro Kakehashi at last reveals the untold reason for the machine’s mysterious early discontinuation, just as it was turning up on more hit records than any other drum machine.
The feature length documentary will be first released worldwide exclusively via Apple Music on Friday, December 9th before being available on the iTunes Store a week later. The official soundtrack arrives November 25th via Big Beat Records (see full track list enclosed below), also for sale on vinyl alongside other exclusive 808 merchandise.
808: The Music
1) Afrika Bambaataa & The Soulsonic Force - Planet Rock
2) Beastie Boys - Paul Revere
3) Public Enemy – Yo! Bum Rush the Show
4) Man Parrish - Hip Hop Be Bop (Don’t Stop)
5) Planet Patrol - Play At Your Own Risk
6) Shannon - Let The Music Play
7) Strafe - Set It Off
8) T La Rock / Jazzy J - It’s Yours
9) 808 State – Flow Coma
10) Felix da Housecat – Kickdrum
11) Lil Jon & The East Side Boyz- What U Gon’ Do (feat. Lil Scrappy)
12) Flux Pavilion – Vibrate
13) Jamie xx - Gosh
14) Lil Wayne & Charlie Puth - “Nothing But Trouble”
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Publicity Contacts:
808/Atlantic Films/Atlantic Records
Jordan Danielle Frazes
Karen Oberman
Apple Music
Sarah Joyce
Veronica Morris
You Know Films
Hilda Somarriba