For Any Parent Who Has Lost a Child, However Limited the Time, a Minute Seems Like an Eternity

FOR IMMEDIATE RELEASEContact: Cindi Aldrich, 800-357-1521

June 4, 2007

Tattoos Help to Find Lost Children

As summer gears up, parents (and kids) safely prepare

Keeping track of nine children during a trip to the zoo is difficult, to say the least. Now take into consideration that one child is unable to speak, two have autism and several are in wheelchairs. This typical trip to the zoo can quickly turn into a parent’s worst nightmare, especially if a child becomes lost.

This is a common concern for allparents, especially Sue and TimTolin from Ruth, Michigan. The couple has adopted nine children, ages 4 – 18. Each child has some form of special needs, with challenges from developmental delays, autism, asperger’s, and angelman syndrome, among other needs.

“Since many of my children are nonverbal and/or cognitively delayed Lost and Found Temporary Tattoos will add security knowing if one of my children gets separated there is a way to contact us immediately,” said Sue Tolin.

For any parent who has lost a child, however limited the time, a minute seems like an eternity. Their thoughts race as the sinking feeling of panic sets in. “What was she wearing?” “He was just here – where did he go?” “How am I going to find him?” So any means that assists in restoring communication between a child and her parents to reunite them is invaluable.

“I remember the first time I was late picking up my son from kindergarten. I was racing from work, trying to reach his teacher to let her know I’d be there shortly,” recalls Cindi Aldrich of Royal Oak, Michigan. “When I arrived at school, I saw that my son was crying uncontrollably – he didn’t think I was coming at all! And even though we had rehearsed my cell phone number a thousand times, he was so upset he couldn’t remember it. At that point, I vowed never to let that happen to him again. I knew there had to be a way to help him and other children remember important information in their times of need,” says Aldrich.

As the eldest girl of 10 children, Aldrich grew up with roll-calls, accounting for her siblings. And even though the single mom has just one 16-year-old adopted son, her attention to safety remains the same.

As CEO and President of Tattoos With A Purpose, Aldrich has taken her personal experiences to develop an effective, efficient tool that eases anxiety for many parents – all for under $10. The temporary tattoos feature purple butterflies, green dinosaurs or yellow dogs. More importantly, however, is the message featured on the tattoos as well as the capability of personalizing them by writing a phone number directly onto the tattoo.

While temporary tattoos have been around for years, Tattoos With A Purpose is the pioneer in using them to help lost loved ones. Families of Alzheimer’s patients and children with autism are among strong supporters. Police departments, national autism association and Alzheimer’s organizations use these products to help children and adults across the country.

“I’ve heard from so many people – parents, teachers, sheriffs’ departments – who say these tattoos have been extremely effective. Last week, a parent emailed me saying that her three- and five-year-old ran away while they were in a crowded airport. Security was able to call her cell phone in a matter of minutes, telling her they had her children,” explains Aldrich. “If I help save one family from being as worried as my son was, it’s worth it.”

Tattoos With A Purpose has been the leader in developing useful temporary tattoos since 2004. For more information, visit or call 800-357-1521.

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