Hollie Miller

Curriculum Vitae

http://uk.linkedin.com/in/missholliemiller

Bio

As a professional Account Manager & Copywriter I create content and can effectively underpin marketing strategies using both online and offline tools.
I have developed my skills in the provision of accurate web content, using specific branding & style guidelines, knowledge of operating systems and the application of web techniques including SEO.

I conduct myself in an organised and professional manner when pitching for projects and responding to tenders- my approachable nature and strict time keeping are an asset for client facing projects.
I've performed in a freelance capacity, editing and proofreading as well as providing articles and promotional materials for print.

Skills

I am proficient in all Microsoft packages, Email Marketing templates, basic CSS, HTML, XHTML & Content Management Systems including WordPress, ExpressionEngine, Joomla and Interwoven.

Disciplines

Education

Paisley University (University of the West of Scotland)

Ayr Campus

Paisley

Renfrewshire

PA1 2BE

Qualification (2006)

BA Honours Media Theory with Production

Highest mark in the year for Dissertation

Experience

Account Manager

The Kemsley Agency

November 2012– Present

I brief new work into studio daily and effectively manage press schedules and project timescales within my role as Account Manager. I am primarily responsible for handling the National Tyres & Autocare account as well as associated client tasks and in-house duties.

Account Manager

bloomtide

May 2011–Present

I am responsible for both the delivery of our client's projects and the quality of editorial produced by the agency. This can range from web optimised content and videos, to brochures, sales literature and customer magazines. Liaising directly with publishers, press contacts and distributors I see each project from pitch to completion.

Digital Editor

Folio14

February 2010–Present(2 years 8 months)

Folio14 is an online compendium of creative talent in Scotland. As Digital Editor I source news articles and content as well as generating interest and engagement with the brand. I'm the point of contact for all advertising enquiries.

Marketing Content Manager

Hewlett-Packard

November 2010–May 2011(7 months)

My role involved producing marketing content for the HP EMEA region ecommerce platform. I was the store lead for EPP and created email marketing campaigns, promotional material and effectively handled external commercial activity.

Copywriter

hollie-miller.com

April 2010–November 2010(8 months)

As a self-employed freelance copywriter I created content for various brands and companies. I worked in-house, ad hoc and remotely with the following clients;
>Allied Vehicles
Print & Web
I produced editorial content, product reviews and news stories for customer magazines, newsletters and the website including; The Cabbie, Access All Areas and Cab Direct.
>The Marketing Café
Print Publishing
Working together with media buyers, publishers and graphic designers I developed several editorial and advertorial campaigns for clients in the property market including; Corum, Felicity J Lord and Fine Estate Agents.
>Purplefeather
Web Content
Writing for external clients in the Financial Services and Travel Industry, I created effective web copy to push search engine rankings and improve conversion rates. Clients included; Travelzoo, Carrington Dean, Fly.com and Whichcottage.com

Account Manager

Mine Digital

September 2009–March 2010(7 months)

I worked as an Account Manager for marketing agency Mine Digital. I was responsible for the company's accounts generating marketing ideas and pitching these to the client. I also established campaign strategies, effectively underpinning email marketing statistics against project goals. I handled client communication and controlled all copywriting activity in-house and client side.

Web Copywriter

Hilton E Business Services

September 2006–September 2009(3 years 1 month)

The aim of my role was to support Hilton International by creating quality marketing web content on Hilton brand websites (specifically hotels in the regions Europe and Africa) and other distribution channels (including Opodo and Expedia) in a timely and accurate manner in keeping with the departmental Service Level Agreement using a bespoke Content Management System.

Honours

The Drum: 30 Under 30 Women in Digital

October 2011

I have been listed as one of 30 top women under 30 working in the UK's Digital sector.