期刊
國際學術期刊18篇
【1】Hsinkuang Chi, Huery Ren Yeh,Cherng-Ying Chio (2012/July). The Mediation Effect of Information Presentation Style on The Relationship between Banner Advertisements and Advertising Effectiveness. International Journal of Business and Management, 7(14),46-52.(ABI/ ProQuest, EBSCO)
【2】Hsinkuang Chi,Chun-Hsiung Lan, & Battogtokh Dorjgotov (2012/June).The Moderating Effect of Transformational Leadership on Knowledge Management and Organizational Effectiveness. Social Behavior and Personality,40(6), 1015-1023(9). (SSCI)
【3】Hsinkuang Chi (2011/Aug.). The application of Technology Acceptance Model and Theory of Reasoned Action on the Molecular Gastronomy Message.The Journal of Global Business Management,7(2,),145-154.國科會研究計劃NSC97 -2515 -S -343 -001 - (ABI/ ProQuest).
【4】Tung-Sheng Kuo,Hsinkuang Chi, & Battogtokh Dorjgotov (2011/June).Mediation effect of Knowledge Management in the relationship between Technology and Organizational Effectiveness – an Empirical Study of Mongolian Academy of Sciences. The Journal of Human Resource and Adult Learning,7(1). (ABI/ ProQuest, EBSCO)
【5】Hsinkuang Chi,Chun-Hsiung Lan, & Battogtokh Dorjgotov (2011/Feb.). The InfluencesOfOrganizational Culture and Human Resource Development on R&DOrganizational Effectiveness – the Mediating Effect of Knowledge Management.Journal of International Management Studies, 6(1),139-150 (ABI/ ProQuest)
【6】Hsinkuang Chi, Huery-Ren Yeh, &Yi Ching Tsai (2011/Feb.).TheInfluencesof PerceivedValue on Consumer Purchase Intention: The Moderating Effect ofAdvertising Endorser. Journal of International Management Studies, 6(1),92-97(ABI/ ProQuest)
【6】Hsinkuang Chi, Huery-Ren Yeh,& Yu Lin, Chen.(2010/Dec.). TheModeratingeffect of Locus of Control on Customer Orientation and Job Performance ofSalespeople. The Business Review, Cambridge,16(2),142-148.(ABI/INFORM)
【7】Hsin Kuang Chi, Huery Ren Yeh, Ming Wei Huang (2009/Apr.). TheInfluences ofAdvertising Endorser, Brand Image, Brand Equity, Price Promotion onPurchaseIntention --- The Mediating Effect of Advertising Endorser. The Journal of Global Business Management, Vol.5(1), 224-233.
【8】Hsin Kuang Chi, Huery Ren Yeh, Ya Ting Yang (2009/Feb.). The Impact ofBrand Awareness on Consumer Purchase Intention: The Mediating Effect of Perceived Quality and Brand Loyalty. Journal of International Management Studies, 4(1),135-144.
【9】Hsin Kuang Chi, Huery Ren Yeh, Kuo Ting Liao (2009/Feb.). The Influences of BrandImage and Sport Sponsorship on Brand Equity: A Mediating Effect of SportSponsorship. Journal of International Management Studies,4(1),58-66.
【10】Hsin Kuang Chi, Huery Ren Yeh,Cherng-Ying Chio (2009/March). The Effect of BrandAffect on Female Cosmetic User Brand Loyalty in Taiwan. The Journal of American Academy of Business, Cambridge,14(2),230-236.(ABI/INFORM)
【11】Hsin Kuang Chi, Huery Ren Yeh,Cherng-Ying Chio(2008/December). TheMediating Effects of Internal Marketing on Transformational Leadership and JobPerformance of Insurance Salespersons in Taiwan. The Business Review,
Cambridge,11(1),173-180.(ABI/INFORM)
【12】Huery Ren Yeh, Hsin Kuang Chi, Cherng-Ying Chiou (2008/Dec.). TheInfluences ofPaternalistic Leadership, Job Stress, and Organizational Commitment onPaternalistic Leadership, Job Stress, and Organizational Commitment onOrganizational performance: An Empirical Study of Policemen in Taiwan.Journal of International Management Studies,3(2),85-91.
【13】Hsin-Kuang Chi, Huren-Ren Yeh, Li-Hsin Liao (2008/June). Applying Fuzzy Analytic Hierarchy Process to Explore the University Organizational Performance in Taiwan. The Journal of Human Resource and Adult Learning, 4(1),39-46.
【14】Hsin-Kuang Chi, Huren-Ren Yeh Chia-Wen Chen (2008/Apr.) The Relationship among Internationalization Motivations, Strategic Factors, Entry Modes, Organizational Controls and Operational Performances – A Study of Taiwanese Enterprises in Mainland China. The Journal of Global Business Management, Vol.4(1), 66-73.
【15】Hsin-Kuang Chi, Huren-Ren Yeh, Chiou-Huei Yu (2008/Apr.). TheEffects of Transformation Leadership, Organizational Culture, Job Satisfaction on the Organizational Performance in the Non-profit Organizations. The Journal of Global Business Management, Vol.4(1), 129-137.
【16】Hsin-Kuang Chi, Cherng-Ying Chiou (2007/Dec.). The Work Adjustment ofTaiwanese Expatriates. The Business Review, Cambridge, Vol.8(2), 267-272. (ABI/INFORM).
【17】Hsin-Kuang Chi, Hsien-Pei Tsai, Pi-Fen Chang (2007/Dec.). Investigating therelationship among leadership tyles, emotional intelligence and organization commitment on job performance: A study of salespeople in Thailand. The Journal of HumanResource and Adult Learning, Vol. 3(2), 199-212.
【18】Hsin-Kuang chi, Huery-Ren Yeh (2006/Nov.). The Influence of the Taiwanese on Expatriate Adjustment and Intent to Stay in Overseas Assignment. The Journalof Human Resource and Adult Learning, 2(2), 99-106.
國內學術期刊4篇
【1】紀信光、洪偉倩(2011/10). 知覺風險對主觀規範及使用意願之影響—以主觀規範為調節效果。商經論叢，2(2) ，41-50。
【2】紀信光、陳依齡 (2011/10). 橫幅廣告對態度及廣告效果之影響—以廣告態度為中介效果。商經論叢，2(2)，70-79。
【3】紀信光、廖國廷、陳雅雯(2009/06). 企業進行運動贊助對品牌形象及品牌權益之影響－以運動贊助為中介效果。長榮運動休閒學刊，3，p45-53.
【4】紀信光、章孟宸、余秋慧(December/2008).服務品質與行為意向間的中介模型研究- 以行動加值服務為例。商管科技季刊，5(4)，575-596。
【5】紀信光、余秋慧(2008/June). 非營利組織的轉換型領導、組織文化與員工工作滿足對組織績效影響—以社福慈善基金會為例。非營利組織管理學刊，5，65-82。
【6】Huery-Ren Yeh, Hsin-Kuang Chi, Chi-Fung Lu (2007). The Effects of the EconomicDevelopmentandDemographic Change on the National Savings in Taiwan. 管理科學研究2007 第二屆管理與決策學術研討會.(特刊,),189-208.