News Release
Immediate release
IDEAL STANDARD LAUNCHES NEW PLAYA RANGE
Ideal Standard, a leading provider of innovative and design-driven bathroom solutions, today launches its new bathroom collection Playa, created by award-winning design house, ArteFakt. The Playa collection offers a linear design while conceptually remaining distinctly contemporary. Wide surfaces and straight angles deliver a comfortable relaxing bathroom experience, without compromising on style and design.
The Playa range comprises of five different basin options, full and semi pedestal options as well as three WC options plus bidet, all of which come with a lifetime guarantee.
ArteFakt’s design characteristic for this new range balances a mix of round and rectangular shapes. The form of the inner basin blends softly towards the front edge meaning that the contour and inner basin shape converge to create the distinction.
The Concept Furniture collection has been expanded to be compatible with Playa along with the Studio and Alto collections, making it the perfect accompaniment to each of these major Ideal Standard ranges.
Achim Pohl, ArteFakt comments “The Playa collection has a very characteristic design line that really stands out. We consciously create a balance between familiar trend shapes and innovative elements. Thanks to this approach, the collection blends well with the contemporary bathroom styles while emphasising a young and modern character”.
Key features:
o 5 different basins: 55 & 50cm pedestal, 45cm handrinse, 55cm semi-countertop & 55cm countertop. All available in 1 or 2 tap holes except the countertop which has only 1 tap hole option
o Full pedestal, semi-pedestal (large), semi-pedestal (small)
o WC options: close coupled, back-to-wall, wall hung. All flush at 6/4 litres and 4/2.6 litres
o Bidet options: Floor standing, 1 tap hole
o Standard and slow close toilet seat option
o Furniture options: Concept Playa additions – 600mm semi-countertop basin unit, 600mm WC unit, Playa collar worktops for use with 50cm & 55cm basins in 600mm unit
The Playa range is available across the UK from March 2011.
ENDS
For more information on Ideal Standard visit www.ideal-standard.co.uk
For further media information please contact:
The Ideal Standard Press Office
Hill & Knowlton Tel: 0207 413 3242
Email:
About Ideal Standard:
As Europe’s leading bathroom brand, Ideal Standard’s goal is to create a life space that reflects personalised well-being. The brand follows three main philosophies: design, functionality and innovation. Ideal Standard is the flagship brand of Ideal Standard International.
About Ideal Standard International:
Ideal Standard International is a privately-owned company headquartered in Brussels, Belgium, operating independently in Europe, Middle East and Africa, Asia Pacific and Latin America. With bathroom solutions as its core business, the company provides bathroom furnishings, fixtures and shower enclosures for residential, commercial and institutional buildings. Its products are sold under its strong international brands Ideal Standard, Jado and American Standard (Asia/Pacific and Incesa), as well as leading local brands including Incesa Standard (Incesa), Armitage Shanks and Sottini (UK), Ceramica Dolomite (Italy), Porcher (France and Incesa) and Vidima (Eastern Europe). The company employs over 17,000 people and is operating in over 30 countries.
2