Scenario
On 20 May 2015 Wesfarmers Ltd. held a Strategy Briefing Day in Sydney. The slides for the day’s presentations are in a pdf file called Strategy Briefing Day Presentation available from http://www.wesfarmers.com.au/investors (on the Results and Presentations tag). There are 260 slides in the file containing many charts and tables and facts and figures that summarise many aspects of the company’s operations. Your task is to critically evaluate representations of information in the presentations and prepare a media release that summarises material in a form suitable for retail shareholders (colloquially known as “Mum and Dad” shareholders).
On the Wesfarmers web site are other reports you may use to guide your work. For example, on the Results and Presentations tag at http://www.wesfarmers.com.au/investors is a summary of Wesfarmers results for the
2014-15 financial year (called 2015 Full-year Results Presentation) and on the Reports
tag you’ll find their annual report and a review.
Requirement 1: Evaluate Presentations
Step 1.a. Develop evaluation criteria
Your evaluation criteria need to stipulate the guidelines, or rules, you would use in establishing whether a chart or table can readily understood by a retail shareholder.
Your criteria may be in dot-point format and should address approximately 20 ideas. Step 1.b. Evaluate the Strategy Briefing Day Presentation presentations
Apply the evaluation criteria you developed in Step 1.a to critique between 12 to 15
charts or tables in Wesfarmers 20 May 2015 Strategy Briefing Day Presentation. You
must select a diverse range of charts and tables and include ones that are appropriate and ones that may be potentially misleading.
Note: Ensure that your reasoning in evaluating the charts and tables is consistent with the criteria developed in Step 1.a.
It is expected that your written report for Step 1.b be approximately 2 to 4 pages
(single spaced, normal fonts and margins, excluding any tables and/or graphs).
Requirement 2: Write a Media Release
Write a media release summarising important information in Wesfarmers Strategy Briefing Day Presentation with a specific target audience in mind: the so-called “Mum and Dad” or retail shareholders. In other words, the summary needs to be written in plain, easy-to-understand language. If you consider it absolutely necessary to include any jargon, then it must be explained in an appropriate manner.
Your media release should be a stand-alone document (i.e., it should not refer to any other document) and be no more than 2 pages in length and be free of any charts or tables.
Submission
Your completed assignment should be a single Word document divided into three sections:
A. Evaluation Criteria (requirement 1, step 1.a)
B. Evaluation of Presentations (requirement 1, step 1.b) C. Media release (requirement 2)
The assignment is to be submitted to CloudDeakin before 11:59 pm on Monday 7
December, 2015. Please name the document using the format yourstudentid.docx.
If you need to request an extension, please email the Unit Chair () by no later than 12 midday on Friday 4 December, 2015. You will need to provide a valid reason together with supporting documentation (e.g. doctors’ certificate) as well as the work you have completed to date.
Poor / Below Average / Acceptable / Well Done / ExcellentDevelop
Evaluation Criteria (Marks: 6) / 0 – 1.5 marks
Proposes no, or inadequate, criteria that indicate an obvious lack of comprehension of the problem / 2 – 2.5 marks
Proposes only a few criteria that indicate very little comprehension of the problem / 3 – 3.5 marks
Proposes several more acceptable creative criteria that indicates satisfactory comprehension of the problem and
reflects a proficient level of judgement of the pros and
cons of the various options / 4 – 4.5 marks
Proposes many very good creative criteria that indicates a deep comprehension of the problem and reflects a mostly high level of judgement of the pros and cons of the various options / 5 - 6 marks
Proposes comprehensive creative criteria that indicates a deep comprehension of the problem and
reflects a high level of judgement of
the pros and cons of the various options
Evaluate the
Investor Presentation (Marks: 6) / 0 – 1.5 marks
Provides no direction as to
how criteria might be implemented and does not address multiple contextual factors
of the problem / 2 – 2.5 marks
Provides little direction as to how criteria might be implemented in a manner that adequately addresses multiple contextual factors of the problem / 3 – 3.5 marks
Provides acceptable direction as to how criteria might be implemented in a manner that satisfactorily addresses multiple contextual factors of the problem / 4 – 4.5 marks
Provides a very good detailed and insightful direction as to how criteria might be implemented in a manner that sufficiently
addresses multiple contextual factors of the problem / 5 - 6 marks
Provides outstandingly detailed and insightful direction as to how criteria might be implemented in a manner that excellently addresses multiple contextual factors of the problem
Bonus if inappropriate chart/graph/tables redone
Rewrite of
Summary
(Marks: 6) / 0 – 1.5 marks
Regularly uses basic English marred by errors that frequently impede meaning
Totally inappropriate for retail shareholders / 2 – 2.5 marks
Uses basic English marred by errors that frequently impede meaning
Difficult for retail shareholders to understand / 3 – 3.5 marks
Uses straightforward English that conveys meaning, even though there may be occasional errors
Understanding has improved for retail shareholders / 4 – 4.5 marks
Consistently uses graceful English that communicates meaning with clarity and fluency, and is almost virtually
error-free
Retail shareholders will have a much clearer understanding / 5 - 6 marks
Consistently uses graceful English that skilfully communicates meaning with high level of clarity and fluency, and is virtually error-free
Significant improvement regarding retail shareholder understanding
Overall
Assignment Presentation (Marks: 2) / 0 marks
Little or no attempt has been made to follow the assignment particulars
Unprofessionally presented / 0.5 marks
Several of the assignment particulars have been ignored
Not well presented / 1 mark
Most of the assignment particulars have been adhered to
Acceptable presentation / 1.5 marks
All of the assignment particulars have
been adhered to
Very good presentation / 2 marks
All of the assignment particulars have been dealt with meticulously
Excellent assignment presentation
MIS770 Assignment One, Trimester 3, 2015 3 | P a g e
The documents necessary to undertake the assignment are:
· Wesfarmers 20 May 2015 Strategy Briefing Day Presentation available from http://www.wesfarmers.com.au/investors (on the Results and Presentations tag), as pictured below:
If necessary, additional supporting documentation will be made available through
CloudDeakin.
MIS770 Assignment One, Trimester 3, 2015 4 | P a g e