/ Press Presse Press Presse
Healthcare Sector
Erlangen, August 4, 2010

European award for multimedia hearing instrument display

Siemens Audiology has been awarded the POPAI EUROPE silver prize for their point of sale (POS) customer information display system. This prize, which is awarded annually, honors especially successful marketing ideas in retail. The award-winning display system offers retailers the opportunity to present information about the latest Siemens hearing systems and additional multimedia content. At the same time, hearing system models can be displayed on adjustable holders.

Last fall, Siemens Audiology unveiled its new display system for hearing care professionals. At the heart of the system, which can easily be updated, are either 7- or 15-inch screens on which short films or other multimedia content can be shown. Depending on the design, up to 15 adjustable product holders with stylized ears offer an additional opportunity to display the latest Siemens hearing system models directly in front of the screen. The models can easily be taken down any time and shown to customers or replaced. The displays have a high-quality aluminum look and come in several different sizes. They can be positioned in display windows or directly on the sales floor thanks to specially designed stands and wall holders.

The POPAI Europe Award jury honored the display system because it is uniquely eye-catching and it helps both educate customers and promote sales. The prize is bestowed annually for extraordinary marketing ideas. POPAI is a trade association that was founded in 1936 and has more than 1,700 member business worldwide. The organization works to promote the topic of marketing at retail and to promote international standards.

The Siemens Healthcare Sector is one of the world's largest suppliers to the healthcare industry and a trendsetter in medical imaging, laboratory diagnostics, medical information technology and hearing aids. Siemens offers its customers products and solutions for the entire range of patient care from a single source – from prevention and early detection to diagnosis, and on to treatment and aftercare. By optimizing clinical workflows for the most common diseases, Siemens also makes healthcare faster, better and more cost-effective. Siemens Healthcare employs some 48,000 employees worldwide and operates around the world. In fiscal year 2009 (to September 30), the Sector posted revenue of 11.9 billion euros and profit of around 1.5 billion euros. For further information please visit: www.siemens.com/healthcare.

The here mentioned products are not commercially available in all countries. Due to regulatory reasons the future availability in any country cannot be guaranteed. Please contact your local Siemens organization for further details.

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Siemens AG
Corporate Communications and Government Affairs
Wittelsbacherplatz 2, 80333 Munich
Information number: H201008.55e tp / Media Relations: Erika Weigmann
Phone: +49 9131 308-3449
Siemens AG
Healthcare Sector - Business Unit Audiology
Gebbertstrasse 125, 91058 Erlangen