VLADIMIR BORSHCH
61-34, bld.7, Novatorov st. Moscow 119421 Russia
tel: +7 985967 51 30
email: ;
BACKGROUND
RUSSIAN INSTITUTE OF SOCIETY AND CULTURE Moscow, Russia
Diploma in Economics/Foreign Trade July, 1995
SECONDARY SCHOOL #19 Moscow, Russia Specialized in English and Russian Literature June, 1987
ADDITIONAL BACKGROUND & TRAINING
1. KARRAS INTITUTE OF BUSINESS COMMUNICATIONS London, UK
Effective negotiations 1996
2. AMERICAN INSTITUTE OF BUSINESS AND ECONOMICS Moscow, Russia
Principles of Marketing 1997
3. AMERICAN INSTITUTE OF BUSINESS AND ECONOMICS Moscow, Russia
Financial Accounting 1998
4. KODAK EDUCATION CENTER Moscow, Russia
The Marketing Game 1999
5. RHR INTERNATIONAL/ECOBSY Moscow, Russia
Effective business negotiations 2002
6. KODAK EDUCATION CENTER Moscow, Russia
Leadership 2003
7. KODAK EDUCATION CENTER Moscow, London, Rochester
Product Training 1994-2005
8. FINAM TRAINING CENTER Moscow, Russia
On-line Stock Trading 2006
9. MICROSOFT CERTIFIED TRAINING CENTER Moscow, Russia
Extended Excel 2008
10. STANFORD UNIVERSITY ONLINE (COURSERA) Moscow, Russia
Game Theory 2010
11. MIT OPEN COURSEWARE Moscow, Russia
Managing Innovation and Entrepreneurship 2012
12. MIT OPEN COURSEWARE Moscow, Russia
Strategic Organizational Design 2013
FULL-TIME EMPLOYMENT
Jan 2010 – current
Vlavita Russia – PC/Mac accessories distribution company
Managing Director
Key responsibilities
· Business planning: P&L, marketing, headcount;
· New products/brands launch;
· Managing working profiles at all levels of execution;
· Building and re-buidling relationship with Russia’s major CE&Mobile retailers: M.Video; Euroset; MediaMarkt; Sviaznoy; White Wind; ION, MTS, Beeline, Megafon, Enter & more;
· Developing regional sub-distribution network (Apple; Mobile, CE retailers & e-tailers).
· Leading sales in CIS countries (Ukraine & Kazakhstan): setting relationship with distributors and retailers
· Negotiating exclusive contracts with vendors (US and EU based)
· Governing sales/marketing/logistics teams
· Co-work part-time responsibility: General Manager for Elive AV – HiFi distributor (Oct 2011 – Apr 2013)
Nov 2009 – Jan 2010
Haier Russia
Director of Commerce
Key responsibilities
· Sales team re-assessment and leadership;
· Maintaining customer base;
· Bad debt solution finding;
· Sales P&L monitoring;
· Opening new accounts – federal chains (MMarkt; MVideo; Eldorado)
· Marketing: strategic planning
May 2007 – Feb 2009
Apple IMC Russia– Apple exclusive partner/distributor for Russia & CIS Countries.
Business Unit Manager-Accessories
Key responsibilities
· Starting new BU: business planning; P&L planning; marketing planning; personnel planning; pricing set up; logistics planning; PR-planning; new product launch planning; setting up working profiles at all levels of execution;
· Leading accessory sales both in wholesale (all major retail networks: M.Video; Eldorado; Euroset; MediaMarkt; Sviaznoy; White Wind; Start Master; Polaris and many more; regional distributors) as well as owned Apple branded retail channel - 40 Apple stores in Russia & Kazakhstan: setting up accessories category profile; setting up display rules & handling procedures;
· Leading product category sales in CIS countries (Ukraine & Kazakhstan): setting relationship with distributors and retailers
· Setting up accessory ecosystem (area/vendor/product) concept and implementing it in retail; successfully negotiating exclusive contracts with European/World level brands
· Governing sales/marketing/logistics teams
Feb 2006 – May 2007
Yarkiy Mir-(retailing (20 outlets) and wholesaling photographic products and services
Business Development Manager
Key responsibilities
· Developing new business opportunities: internet-printing, flash memory sales
· Setting up pricing, evaluating competition
· Managing a team of software developers, sales force, printing assistants
· Setting up working profiles at all levels of execution
· Negotiating with retails partners: electronics supermarkets, mobile stores (M-video; Euroset; MediaMarkt)
· Building up trustful relationship with European vendors: Lexar (US, UK); Ritek (Holland), OBLO(Italy), Conrexx (Belgium)
Feb 1994 – July 2005
KODAK RUSSIA
Digital Printing Business Manager (01.2004-07.2005)
Key responsibilities
· Starting a completely new project, introducing new business opportunity to both traditional (photo) and B2B segments. Investment planning.
· Overcoming hesitation and distrust at the Greater Russia Cluster market (over 300 new placements in 1.5 years)
· Generating all pricing structure: bonus programs, discounts, rebates for the product group
· Setting up sales, marketing, service support teams; run numerous training seminars at all levels.
· Creating training programs for Kodak’s tuition department
· Coordinating pricing and supply with Headquarters
· 2005 sales of Kodak digital printing consumables: + 120% to 2004 result
· Continuously managing logistics for digital printing kiosks, running all sales &planning conference calls for Russia and Ukraine
· Establishing supply chain, localization, POS support, coordinating joint events (Nokia)
· Simultaneously governing Kodak Professional Digital capture and printing business. 2004 sales plan exceeded by 40%
Regional Development Coordinator - North West region (07.1999-12.2003)
Key responsibilities
· Managing multi-million accounts: turned problem creating customers into loyal and entrusted (zero past due over 3 years)
· Successfully counteracting competition in St.Petersburg and NW region, blocking competitive expansion
· Managed to grow Kodak’s SOM in North Western region from 28% to 46% in 4 years
· Discovering new profitable regional accounts. Brought in new business partners (annual turnover of accounts exceeds $3 000 000 each)
· Establishing branch office in St.Petersburg. Built up a local team, developed local branded network (over 100 banded outlets)
· Leading a regional sales force training program – distant cities, outlaying regions. Over 400 trainees in 4 years
· Achieving exclusive sponsorship of St.Petersburg tri-centenary for Kodak
· Building in strong positive relationship with all key market players, including competition (Fuji, Canon, Nikon)
Marketing Coordinator (07.1997-07.1999)
Key responsibilities
· Managing research activities throughout Russia
· Competing annual marketing plans, disclosing brand new non-traditional photo channels in Russia
· Running legal adaptation project for Kodak Russia – over 20000 items were to comply with Russian legal requirements. Timely completed.
· Managing account related researches (consumer behavior, purchasing activity)
· Taking part in all aspects of making a Kodak booth at various photo exhibitions held in Moscow, St.Petersburg, other local events
· Composing various training programs for account managers
Sales Operations Coordinator (01.1996-07.1997)
Key responsibilities
· Developing digital printing solutions business in Russia and CIS counties
· Generating sales of Digital Print Stations in Greater Russia Cluster
· Discovering and developing brand new sales channels (up to 1M USD per year)
· Setting up tuition programs for shop assistants and photo outlet owners
· Developing and continuous control of related activities: marketing programs; logistics; planning
· Managing software localization
Sales Representative (02.1994-01.1996)
Key responsibilities
· Establishing and developing camera retail network in Moscow (over 300 new sales points) – generating sales; setting up training sessions; governing new accounts
BRADLEYS OF LONDON, Trade House Feb 1993 – Feb 1994
Sales Supervisor, promoted to Sales Manager
Key responsibilities
· Managing retail sales of consumer environment;
· Daily managing a team of sales assistants
· Managing logistics
ADDITIONAL INFORMATION
Languages: Native Russian; fluent in English; little knowledge of French.
Computers: Advanced user of Microsoft Excel and Word; E-mail/Internet; basic knowledge of
Web-page design and FTP.
Professional Interests: Business development, Sales, Strategic planning & marketing.
Personal Interests: Sports: football, tennis, downhill skiing, certified diver; Adventure travel, wildlife & nature; Photography; History; Russian paintings; Horticulture
Other: Working experience in advertising business; extensively traveled in Europe, US, ex Soviet Union Republics.
PERSONAL DATA
Age: 44
Marital Status: Married
Nationality: Russian
Citizenship: Russian Federation
As of July 2014
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