Community Forest Trust
Job Description
Post: Marketing and Communications Manager – Red Rose Forest
Salary scale: £26,539 to £29,528 pro rata
Reporting to: Operations Manager – Red Rose Forest
Responsible for: Any dedicated marketing/communications staff (voluntary or paid)
Hours: 21 hours 36 minutes per week (additional hours subject to funds generated)
Contract: Fixed term for 12 months (renewal subject to funds generated)
Main purpose of the job
To co-ordinate marketing, sponsorship/corporate fundraising and communications activities for Red Rose Forest /Community Forest Trust including;
· Leading on marketing and securing sponsorship including helping to develop a stronger marketing/ sponsorship culture within the Forest Team. Achieve commercial sponsorship target of £100k pa.
· Providing comprehensive communications support including providing an effective online presence through websites and social media
· Overseeing all aspects of design and brand in relation to publications, displays etc
Main duties and responsibilities
1 Marketing and sponsorship
1.1 Take the lead in developing a stronger marketing and sponsorship based business culture for the Forest Team including through the early identification and development of projects/programmes suitable for securing commercial and other sponsorship.
1.2 Develop cost effective marketing approaches to secure
sponsorship for Red Rose Forest/CFT through close liaison with
CFT’s Marketing and Fundraising Manager and the rest of the
Forest Team. Annual commercial sponsorship target of £100k
pa.
1.3 Work with project staff to further explore and develop
Crowdfunding and other local fundraising mechanisms for locally
based projects.
2 General Communications Support
Promote Red Rose Forest through:
2.1 Website and internet
o Content management
o Website development including liaison with developers
o Coordinating social networking input and presence
2.2 Press and media work
o Writing and distributing press releases and articles
o Being the first point of contact for all media related enquiries and following up press enquiries
o Liaising with and booking photographers, organising and attending photo calls and ensuring necessary consent for use of images is secured
o Coordinating the participation of local politicians and partners in marketing and media activities
2.3 Print, publications and other PR & marketing materials
o Managing the design, production and distribution of PR and marketing resources including print and publications
o Copywriting and proof-reading
o Liaising as required with designers, printers and photographers
o Assisting in the organisation and production of any displays/exhibitions
2.4 Events
o Coordinating events as required of various sizes, including bookings, speakers etc.
3 Project Communications & PR Support
3.1 Liaise with project officers from the Forest Team to support and implement the marketing needs of their projects including the development of project communication guidelines
3.2 Act as a first point of contact for project officers’ media activity
4 Communications Development & Management
4.1 Manage corporate communications by:
· Reviewing, developing (if required) and implementing the corporate communications and visual identity guidelines
· Developing and implementing a simple communications plan for
the Forest
4.2 Develop, coordinate and manage appropriate and efficient
administrative systems for delivery of marketing, sponsorship
and media activity by:
4.3 Developing and maintaining filing and monitoring systems
4.4 Developing and maintaining mailing and distribution lists with
reference to audience development work
4.5 Building, coordinating and organising the photo library
4.6 Coordinating and managing the small marketing and communications budget
5 Other Duties
5.1 To work with the Forest Team to contribute to the development of future project ideas for sponsorship, marketing and media and to participate in special projects and ad-hoc assignments as required
5.2 To undertake informal and formal training as agreed
5.3 Carry out duties with full regard to Equal Opportunities and Health and Safety policies.
5.4 Undertake any other duties which may reasonably be requested and to work in a flexible manner
Marketing and Comms Manager CFT 2013
PERSON SPECIFICATION
JOB TITLE: MARKETING AND COMMUNICATIONS MANAGER
CRITERIA / ESSENTIAL / DESIRABLE / METHOD OF ASSESSMENTQualifications and Experience / · Experience working in a communications and/or marketing role including press and sponsorship work
· Experience of managing and/or contributing to website content-management
· Experience of producing publications and/or PR materials including liaison with external designers
· Experience of developing and/or implementing sponsorship and communication plans / · Experience of organising events
· Experience of managing budgets
· Established track record in securing sponsorship for a range of projects / Application Form / Interview / Presentation
Job related
Knowledge / · Understanding and knowledge of marketing, sponsorship and communication principles and activities / · Knowledge of Green Infrastructure
· Understanding of environmental issues / Application Form / Interview / Presentation
Skills and Aptitudes / · Verbal and written communications skills appropriate to a wide range of audiences including creative and copy-writing abilities
· Sound IT skills including a good working knowledge of Microsoft Office packages
· Ability to plan, direct and manage a full and diverse workload and manage time effectively
· Ability to work in a systematic way and maintain records
· Ability to work effectively both individually and as part of a team
· Proven ability in fundraising and developing sponsorship packages
· Skill in developing social-networking sites and providing on line digital content / · Ability to use website content-management software
· Skill in PR photography and design / Application Form / Interview / Presentation
Other requirements / · Enthusiasm for and commitment to environmental work
· Ability to work flexibly including occasional evenings and weekends / · Full current driving license / Application Form / Interview
Marketing and Comms Manager CFT 2013