7
Lesson Plans
Sports and Entertainment Marketing Teacher: ______
Week of: ______
M T W Th F
Chapter 2 Sports and Entertainment Means Business
Pages 30–57
Introduction
· Chapter Overview (p. 31)
· Winning Strategies (p. 31)
· Project Extra Innings (p. 55)
· Case Study: Lottery Sales Reinvigorated by New Scratch Games (p. 56)
· Winning Edge DECA: Sports and Entertainment Marketing Series Event (p. 57)
TEACHERS RESOURCES
Instructor’s Resource CD
· Lesson Plans, Ch. 2
· PowerPoint Slides, Ch. 2
thomsonedu.com/school/sports
· Crossword Puzzle, Ch. 2
· Flash Cards, Ch. 2
· Net Bookmark, Ch. 2
ExamViewâ CD
Chapter 2
Sports and Entertainment Marketing Teacher: ______
Week of: ______
M T W Th F
Lesson 2.1 Sports and Entertainment Economics
Pages 32–36
Teaching Resources
· Lesson Plans, Ch. 2
· PowerPoint Slides, Ch. 2
Goals
· Define profit and explain the profit motive.
· Describe the types of economic utility.
Focus
· TE (p. 32)
Teach
· The Profit Makers (pp. 32–33)
· Economics (pp. 34–35)
Activities
· Opening Act (p. 32)
Special Features
· Cyber Marketing (p. 34)
· Time Out (p. 35)
Apply/Review/Assess
· Intermission (pp. 34, 35)
· Encore (p. 36)
ANNOTATED INSTRUCTOR’S EDITION
Teaching Strategies
· At-Risk Students (TE, p. 33)
Apply/Review/Assess
· Intermission (pp. 34, 35)
· Reteach (TE, p. 36)
· Enrich (TE, p. 36)
· Close (TE, p. 36)
Sports and Entertainment Marketing Teacher: ______
Week of: ______
M T W Th F
Lesson 2.2 Risk Management
Pages 37–41
Teaching Resources
· Lesson Plans, Ch. 2
· PowerPoint Slides, Ch. 2
Goals
· Define risk and describe the categories and classification of risk.
· Name and describe four strategies for risk management.
Focus
· TE (p. 37)
Teach
· Risking it All (pp. 37–39)
· Managing Risk (pp. 39–40)
Activities
· Opening Act (p. 37)
Special Features
· Time Out (p. 39)
· Net Bookmark (p.40)
Apply/Review/Assess
· Intermission (pp. 39, 40)
· Encore (p. 41)
ANNOTATED INSTRUCTOR’S EDITION
Teaching Strategies
· Kinesthetic Learners (TE, p. 38)
· Visual Learners (TE, p. 40)
Apply/Review/Assess
· Intermission (pp. 39, 40)
· Reteach (TE, p. 41)
· Enrich (TE, p. 41)
· Close (TE, p. 41)
Sports and Entertainment Marketing Teacher: ______
Week of: ______
M T W Th F
Lesson 2.3 Business Ethics
Pages 42–46
Teaching Resources
· Lesson Plans, Ch. 2
· PowerPoint Slides, Ch. 2
Goals
· Define ethics.
· Discuss the impacts of unethical behavior.
Focus
· TE (p. 42)
Teach
· Do Ethics Count? (pp. 42–44)
· Business Behavior (pp. 44–45)
Activities
· Opening Act (p. 42)
Special Features
· Judgment Call (p. 43)
· Time Out (p. 45)
Apply/Review/Assess
· Intermission (pp. 44, 45)
· Encore (p. 46)
ANNOTATED INSTRUCTOR’S EDITION
Teaching Strategies
· Attention Deficit Disorder Students (TE, p. 46)
· Specific Learning Disability (TE, p. 46)
Apply/Review/Assess
· Intermission (pp. 44, 45)
· Reteach (TE, p. 46)
· Enrich (TE, p. 46)
· Close (TE, p. 46)
Sports and Entertainment Marketing Teacher: ______
Week of: ______
M T W Th F
Lesson 2.4 Financial Analysis
Pages 47–51
Teaching Resources
· Lesson Plans, Ch. 2
· PowerPoint Slides, Ch. 2
Goals
· Discuss sources of funding and revenue for sports and entertainment businesses.
· Describe four tools for financial analysis.
Focus
· TE (p. 47)
Teach
· It Takes Money (pp. 47–49)
· Where Is the Money? (pp. 49–50)
Activities
· Opening Act (p. 47)
Special Features
· Marketing Myths (p. 48)
· Time Out (p. 49)
· Take a Bow (p. 50)
Apply/Review/Assess
· Intermission (pp. 49, 50)
· Encore (p. 51)
ANNOTATED INSTRUCTOR’S EDITION
Teaching Strategies
· Print Learners (TE, p. 51)
· Tactile Learners (TE, p. 51)
Apply/Review/Assess
· Intermission (pp. 49, 50)
· Reteach (TE, p. 51)
· Enrich (TE, p. 51)
· Close (TE, p. 51)
Sports and Entertainment Marketing Teacher: ______
Week of: ______
M T W Th F
Chapter 2 Assessment
Pages 52–55
Teaching Resources
· Lesson Plans, Ch. 2
· PowerPoint Slides, Ch. 2
thomsonedu.com/school/sports
· Crossword Puzzle, Ch. 2
· Flash Cards, Ch. 2
· Net Bookmark, Ch. 2
ExamViewâ CD
Chapter 2
Review
· Review Marketing Concepts (p. 52)
· Think Critically (p. 53)
Apply
· Make Connections (pp. 54–55)
Projects
· Project Extra Innings (p. 55)
· Case Study: Lottery Sales Reinvigorated by New Scratch Games (p. 56)
· Winning Edge DECA: Sports and Entertainment Marketng Series Event (p. 57)
ANNOTATED INSTRUCTOR’S EDITION
Apply/Review/Assess
· Reteach (TE, p. 52)
· Enrich (TE, p. 52)