Final for Internal Guidance on External Social Media Posts_9.29.14 Date: 9.29.14
Expiration: 10.29.15
Overview: This document provides sample posts that could be used on various social media and other platforms (e.g., Facebook, Twitter, etc.) to help communicate about protein and benefits as part of the Powered By Dairy storyline. (Note: See important Regulatory Guidance in the appendix and footnote*.)
Dairy GoodDate / Event/ Milestone / Twitter / Facebook / Twitter Source / Facebook Source / Topic
Evergreen / Athletic events (replace highlighted section with sport/event of your choice) / You don’t have to be a marathon runner to try LF/FF #milk, for #protein after a workout to help nourish your muscles. / Try low-fat or fat-free chocolate
#milk after a tough workout, because #runners need protein to support their muscles. [Stock Image-chocolate milk or person drinking choc milk after workout.] / http://www.nationaldairycouncil.org/SiteCollectionDocuments/education_materials/protein/Protein%20and%20Exercise_FINAL.pdf / http://www.nationaldairycouncil.org/SiteCollectionDocuments/education_materials/protein/Protein%20and%20Exercise_FINAL.pdf / Sports Performance
It's marathon season, be sure to keep the kitchen stocked with your favorite whey #protein bars or smoothies! #training / The weekly grocery list of a marathon runner in #training. [Create Grocery List/Training table essentials Image] / http://www.nationaldairycouncil.org/SiteCollectionDocuments/education_materials/protein/Protein%20and%20Exercise_FINAL.pdf / http://www.nationaldairycouncil.org/EducationMaterials/Documents/How%20Those%20with%20LI%20Can%20Fuel%20Performance%20Webinar_11.20.13.pdf
Dairy foods like LF/FF #milk and #yogurt can help you get carbs and #protein when training. / Whether this is your first marathon or you are a seasoned runner, there’s always new healthy fueling snack combinations to try. #Training [Fueling snacks create image] / http://www.nationaldairycouncil.org/EducationMaterials/Documents/How%20Those%20with%20LI%20Can%20Fuel%20Performance%20Webinar_11.20.13.pdf / http://www.nationaldairycouncil.org/EducationMaterials/Documents/How%20Those%20with%20LI%20Can%20Fuel%20Performance%20Webinar_11.20.13.pdf
Don’t forget your #dairy protein found in LF/FF chocolate #milk for your post-workout #recovery.
#TIP try 6oz. of low-fat Greek #yogurt with a banana to help you get carbs and #protein before a run. [stock image- Greek yogurt w/banana] / Done with a tough run? Be sure to refuel with the right amount of carbs and protein within the first 30 minutes after your run to replenish quicker! Muscle #RecoveryTips [Create image-Refueling Enduring Athletes] / http://www.nationaldairycouncil.org/EducationMaterials/Documents/How%20Those%20with%20LI%20Can%20Fuel%20Performance%20Webinar_11.20.13.pdf / http://www.nationaldairycouncil.org/SiteCollectionDocuments/education_materials/protein/Protein%20and%20Exercise_FINAL.pdf
Your bones won't always have the same strength, help keep them strong with 3 servings of #dairy a day! / Your bones support you every day, help support them back by eating #protein and calcium- containing foods, like low-fat or fat-free yogurt, milk or cheese. / http://www.nationaldairycouncil.org/SiteCollectionDocuments/education_materials/protein/Protein%20and%20Healthy%20Aging_FINAL.pdf / http://dairygood.org/dairy-benefits/preventative-health/2014/02/19/11/35/proteins-role-in-muscle-health / Healthy Aging
Lifting weights and a diet higher in #protein can help maintain your muscles to help you stay active and fit. / Resistance exercise like lifting light weights and a diet higher in #protein can help maintain your muscles to help you stay active and fit. [Stock image- someone in mid-50’s lifting light weights.] / http://www.nationaldairycouncil.org/SiteCollectionDocuments/education_materials/protein/Protein%20and%20Healthy%20Aging_FINAL.pdf / http://www.nationaldairycouncil.org/SiteCollectionDocuments/education_materials/protein/Protein%20and%20Healthy%20Aging_FINAL.pdf
Do a little dance & have a whey #protein smoothie! Regular exercise + high-quality protein can help minimize muscle loss and keep you fit. / Put on your dancing shoes! 2 hours and 30 mins per week of moderate-intensity activities like ballroom dancing can help maintain your muscles and keep you fit. / http://www.nationaldairycouncil.org/SiteCollectionDocuments/education_materials/protein/Protein%20and%20Healthy%20Aging_FINAL.pdf / http://www.nationaldairycouncil.org/SiteCollectionDocuments/education_materials/protein/Protein%20and%20Healthy%20Aging_FINAL.pdf
Play outside with your grandkids today. When you are ready for a #snack everyone can have a string cheese break! / Muscles need high-quality #protein! Weight lifting can stimulate muscle growth and can be enhanced by eating high-quality protein such as that found in low-fat or fat-free milk, cheese or yogurt after exercise. / http://www.nationaldairycouncil.org/SiteCollectionDocuments/education_materials/protein/Protein%20and%20Healthy%20Aging_FINAL.pdf / http://dairygood.org/dairy-benefits/preventative-health/2014/02/19/11/35/proteins-role-in-muscle-health
April-September / Swimsuit Season / Snack, snack, snacking! Take your fav LF/FF #cheese on-the-go for a midday #protein #snack. [Stock image- cheese cubes] / Try eating more #protein snacks, as part of a higher protein diet, like low-fat or fat-free cheese or yogurt, to help keep you full so you’re not going back for more. [stock image] / http://www.nationaldairycouncil.org/SiteCollectionDocuments/education_materials/protein/Protein%20Throughout%20the%20Day_FINAL.pdf / http://www.nationaldairycouncil.org/SiteCollectionDocuments/education_materials/whey_protein/WheySatiety_FINALJune2011.pdf / Satiety/Weight Control
Power up your morning with #protein! Try adding LF/FF #cheese to your a.m. omelet w/fresh veggies. [stock image- omelet w/cheese] / Low-fat or fat-free yogurt was made for more than mornings. Try topping it with berries for a nutrient-rich Afternoon #snack with #protein. [stock image- yogurt in backpack] / http://www.nationaldairycouncil.org/SiteCollectionDocuments/education_materials/protein/Protein%20Throughout%20the%20Day_FINAL.pdf / Message Matrix Shell - see excel doc
#Protein doesn't just come from meat? LF/FF #milk is a great way to add protein & can help curb hunger as part of a higher protein diet. / No time for breakfast? Just take it on the go. Grab a low-fat Greek yogurt with a piece of fruit or cheese stick and handful of nuts for a breakfast of champions! #MorningProtein / Message Matrix Shell - see excel doc / Message Matrix Shell - see excel doc
As part of a diet higher in #protein, try a scoop of whey protein in your favorite smoothie to help keep you full. [link to recipe or a stock photo] / http://www.nationaldairycouncil.org/SiteCollectionDocuments/education_materials/whey_protein/WheySatiety_FINALJune2011.pdf
NDC
Evergreen / Athletic events (replace highlighted section with sport/event of your choice) / Attn Runners: Marathons are in full swing, which means it's time to refuel with low-fat chocolate #milk after exercise! / Smart tips for refueling to help create a successful running season: Try low-fat or fat-free chocolate #milk after your run or a smoothie with whey protein. [Recipe Link & Image] / http://www.nationaldairycouncil.org/EducationMaterials/Documents/How%20Those%20with%20LI%20Can%20Fuel%20Performance%20Webinar_11.20.13.pdf / http://www.nationaldairycouncil.org/EducationMaterials/Documents/How%20Those%20with%20LI%20Can%20Fuel%20Performance%20Webinar_11.20.13.pdf / Sports Performance
#DYK whey #protein helps rebuild muscle and can be low in lactose?#BeyondLI / Stick to nutrient-rich foods when you are training for a marathon. Try these nutritious foods that taste great, too! [foundation for training-create image] / http://www.nationaldairycouncil.org/EducationMaterials/Documents/How%20Those%20with%20LI%20Can%20Fuel%20Performance%20Webinar_11.20.13.pdf / http://www.nationaldairycouncil.org/SiteCollectionDocuments/Nutrient%20Rich%20Foods%20Sports%20Nutrition%20Tool.pdf
Fuel your body with whole grain cereal with low-fat or fat-free #milk during #training season. [Stock image - cereal w/milk] / Train right. Add 2 oz. of your favorite low-fat or fat-free cheese and a chopped egg to your salad for 20 grams of high-quality #protein to help build and maintain muscle. [stock image] / http://www.nationaldairycouncil.org/SiteCollectionDocuments/Milk%20Nature%27s%20Sport%20Drink.pdf / http://www.nationaldairycouncil.org/SiteCollectionDocuments/education_materials/protein/Protein%20and%20Exercise_FINAL.pdf
Pour nutrition into your #run! Drinking LF/FF #milk post-workout helps supply key nutrients needed in a daily #training diet.[Create image- MILK: Nature's Sports Drink] / Whether training for a marathon or just eating healthy, try whole wheat macaroni and low-fat or fat-free Cheddar cheese for a tasty way to enjoy whole grains, high-quality #protein and calcium--rich dairy. [stock image- wheat macaroni and cheese] / http://www.nationaldairycouncil.org/SiteCollectionDocuments/Milk%20Nature%27s%20Sport%20Drink.pdf / http://www.nationaldairycouncil.org/SiteCollectionDocuments/Nutrient%20Rich%20Foods%20Sports%20Nutrition%20Tool.pdf
Power up by eating protein, as part of a higher protein diet, and grabbing a whey #protein bar that can help make you feel fuller longer. [stock image- protein bar] / Feel fuller longer between meals by consuming #protein, as part of a higher protein diet, such as low-fat or fat-free yogurt or cheese cubes paired with fresh fruit or whole grains. / http://www.nationaldairycouncil.org/SiteCollectionDocuments/education_materials/whey_protein/WheySatiety_FINALJune2011.pdf / http://www.nationaldairycouncil.org/SiteCollectionDocuments/education_materials/protein/Protein%20Throughout%20the%20Day_FINAL.pdf / Satiety/Weight Control
Looking for a workout buddy? Try #protein, found in LF/FF #yogurt & milk, to help build lean muscle, as part of resistance #training. / You don't eat while you sleep, so eating low-fat or fat-free milk, cheese, or yogurt as part of breakfast not only helps break the all-night fast but gets you on the right #protein path. [Create image- dreaming of milk cheese yogurt] / http://www.nationaldairycouncil.org/SiteCollectionDocuments/education_materials/protein/Protein%20and%20Exercise_FINAL.pdf / http://www.nationaldairycouncil.org/SiteCollectionDocuments/education_materials/protein/Protein%20Throughout%20the%20Day_FINAL.pdf
#Snack on the right track! Add LF/FF yogurt or #cheese to your snacks throughout the day to help your body get the most from its protein. / #Breakfast may be the most important meal of the day, so as part of a higher protein diet, try high-quality protein found in low-fat or fat-free milk, cheese or yogurt to help keep you fuller longer. / http://www.nationaldairycouncil.org/SiteCollectionDocuments/education_materials/protein/Protein%20Throughout%20the%20Day_FINAL.pdf / http://www.nationaldairycouncil.org/SiteCollectionDocuments/education_materials/protein/Protein_Understanding%20the%20Basics_FINAL.pdf
Stop your tummy from growling! Help curb your hunger with #protein in LF/FF #milk, cheese & yogurt, as part of a higher protein diet. / #DYK regardless of which dairy product you consume, you will still be getting high-quality protein. / http://www.drink-milk.com/media/28575/wheyresearchoverview.pdf / http://www.nationaldairycouncil.org/SiteCollectionDocuments/education_materials/protein/Protein%20and%20Exercise_FINAL.pdf
LF/FF #milk, cheese and yogurt provide both #protein + calcium. You need both every day for strong bones. / Your bones are important and they won't stay healthy all on their own. Work low-fat or fat-free milk, cheese or yogurt into your meals to help get your daily #protein and calcium. / http://www.nationaldairycouncil.org/SiteCollectionDocuments/education_materials/protein/Protein%20and%20Healthy%20Aging_FINAL.pdf / http://www.nationaldairycouncil.org/SiteCollectionDocuments/education_materials/protein/Protein%20and%20Healthy%20Aging_FINAL.pdf / Healthy Aging
Strong muscles help support strong bones, both need high quality #protein to help support you. LF/FF milk, cheese & yogurt contain protein. / Believe it or not your muscles and bones use the buddy system. Strong muscles help support strong bones, both need exercise and high-quality #protein such as that found in low-fat or fat-free milk, cheese or yogurt. / http://www.nationaldairycouncil.org/SiteCollectionDocuments/education_materials/protein/Protein%20and%20Healthy%20Aging_FINAL.pdf / http://www.nationaldairycouncil.org/SiteCollectionDocuments/education_materials/protein/Protein%20and%20Healthy%20Aging_FINAL.pdf
#DYK protein like that found in LF/FF #yogurt can help preserve muscles. Good thing there are lots of flavors to choose from! / If you don't help support your bones and muscles, what will support you? #DrinkMilk / http://www.nationaldairycouncil.org/SiteCollectionDocuments/education_materials/protein/Protein%20and%20Healthy%20Aging_FINAL.pdf / http://www.nationaldairycouncil.org/SiteCollectionDocuments/education_materials/protein/Protein%20and%20Healthy%20Aging_FINAL.pdf
#DYK LF/FF cheese offers #protein that can help preserve muscle. It's a good thing cheese is so easy to incorporate into any meal. / Everyone needs protein in their daily diet, but #DYK low-fat or fat-free cheese offers high-quality protein which can help preserve muscle strength. / http://www.nationaldairycouncil.org/SiteCollectionDocuments/education_materials/protein/Protein%20and%20Healthy%20Aging_FINAL.pdf / http://www.nationaldairycouncil.org/SiteCollectionDocuments/education_materials/protein/Protein%20and%20Healthy%20Aging_FINAL.pdf
April-September / Swimsuit Season (replace highlighted section with sport/event of your choice) / Start the day with LF/FF cheese-topped eggs for b-fast. High-quality #protein, as part of a higher protein diet, will help curb your hunger. / The flowers are in bloom, but it's not quite time to break out the swim suit. A diet higher in #protein can be part of your weight management plan. Staying fit this season will require some protein-smart eats. Try eating low-fat Greek yogurt with fresh berries. [Stock image] / *Note- All of this content is pulled from the same weight control articles above. / Satiety/Weight Control
Working on your beach body? LF/FF Greek #yogurt w/whole grain cereal at b-fast, as part of a higher protein diet, helps curb hunger. [Stock image] / The temp is getting warmer and you can enjoy your protein-filled breakfast outside. Try a #protein packed smoothie with low-fat or fat-free yogurt, milk and frozen fruit to keep you cool. Protein, as part of a higher protein diet, can help you feel fuller longer between meals. #Spring[stock image- sunrise on farm]
Stay #fit and enjoy the spring weather by playing a game of soccer. Be a team player and bring low-fat Greek #yogurt for your friends. / Pack #protein snacks in your cooler like low-fat or fat-free chocolate milk and yogurt to pair with fruit and nuts to fuel up during an action-packed day at the park. [stock image- playing in the park]
Put smart snacking habits to work. Let #protein, as part of a higher protein diet, help keep you fuller longer. Try LF Greek #yogurt & fruit. [Stock image] / Move more and eat nutrient-rich foods to stay fit this season. #TIP Work out and eat protein, like low-fat or fat-free milk, cheese or yogurt, throughout the day for extra #protein that can help benefit your muscles and keep you satisfied.
APPENDIX
Regulatory Guidance:
Scientific publications and other materials used to develop these sample posts are provided for informational purposes.* Compliance with regulatory requirements and industry standards set forth by the U.S. Food and Drug Administration (FDA), the Federal Trade Commission (FTC) and other governing agencies is critical. The FTC requires that advertising be truthful and not misleading and that advertisers have supportive evidence to back up their claims before making a claim. FDA may review Facebook and Twitter posts to evaluate a company’s intended use of products, including foods and dietary supplements. Since regulations may change over time, it is important to consult the most current regulations prior to making any claims through these social media platforms. In addition, science can evolve and as a result, claims may change with the passing of time as the scientific literature evolves. The Dairy Research Institute expresses no opinion about the suitability of the information for use and suggests that any recipient obtain appropriate expert advice with regards to any statements or information herein contained (see footer*).
Additional Resources used to support these statements:
Dairy Research Institute. Protein Messaging: Satiety, Weight Management, Energy/Calorie Intake & Body Composition Reference Guide 2011.
Dairy Research Institute. Dietary Protein & Satiety. Scientific Backgrounder 2011.
Dairy Research Institute. Dietary Protein & Weight Management. Scientific Backgrounder 2010.
Dairy Research Institute. Dietary Protein & Energy Intake. Scientific Backgrounder 2010.
Dairy Research Institute. Milk/Flavored Milk for Post Exercise Nutrition. Reference Guide and Scientific Backgrounder 2011.
*Information herein provided is for informational purposes only. The Dairy Research Institute expresses no opinion about the suitability of the information for use and suggests that any recipient obtain appropriate expert advice with regard to any statements or information herein contained. Although efforts are made to ensure that the information is complete and accurate, the Dairy Research Institute, its officers, employees and agents cannot and do not offer any representation or warranties, express or implied, as to the accuracy, completeness, currency or suitability of the information provided. In no event shall the Dairy Research Institute or its affiliates be liable for any damages whatsoever arising out of the use, inability to use or the resulting use of information herein provided, whether based on warranty, contract, tort or any other legal theory and whether or not advised of the possibility of such damages. All damages, including without limitation direct or indirect, special, incidental, consequential or punitive are hereby excluded to the fullest extent allowed by law. Any and all liability for the content or any omissions from this information, including any inaccuracies, errors or misstatements is expressly disclaimed.