Chery Jaguar Land Rover Shines at Auto China 2016 with the
Global Debut of its All-New Jaguar XFL and Unveiling of its 2016 Range Rover Evoque
• Jaguar XFL, the most dynamic business sedan and the first Jaguar brand model launched by Chery Jaguar Land Rover, makes its debut globally
• The 2016 Range Rover Evoque, the charismatic luxury all-terrain SUV, makes its first presence and announces its price
• In the first quarter of this year, Chery Jaguar Land Rover has seen rapid growth in its sales volume
• Chery Jaguar Land Rover is committed to excel and innovate by sharing value and honoring its CSR commitment
(26th April, 2016, Beijing) Chery Jaguar Land Rover Automotive Co., Ltd. (Chery Jaguar Land Rover) wowed visitors at Auto China 2016 with the global debut of its first-ever Jaguar model - the all-new XFL. It also un-veiled and announced the price of its new 2016 Range Rover Evoque. With new product launches and advanced technologies, 2016 heralds the start of Chery Jaguar Land Rover’s new journey to-wards becoming a leading innovator.
Mr. Murray Dietsch, President of Chery Jaguar Land Rover, said: "At this 2016 Auto Show we are delighted to share the global debut of the all-new Jaguar XFL, the first-ever Jaguar manufactured by Chery Jaguar Land Rover. The arrival of this mid-large size luxury sedan is a true milestone: Chery Jaguar Land Rover has rolled out three new locally-produced models in just 18 months – this is faster localization than any other automaker in China. The ever-growing Chinese market is full of opportunities and Chery Jaguar Land Rover saw strong sales growth in the first quarter of this year. We will continue to focus on the Chinese market, and commit to providing aspirational brand experience and world-class products for Chinese customers."
All-New Jaguar XFL Makes Global Debut
The Jaguar XFL, the most dynamic business sedan, made its global debut at the show as the first Jaguar-brand model launched by Chery Jaguar Land Rover. Tailored for the Chinese market, the model has a lengthened wheelbase with an extra 140mm to give enhanced rear-seat comfort. It provides passengers with an unrivalled experience of luxury due to the combination of its new, progressive design elements together with cutting-edge technology.
As the only vehicle in its class using lightweight aluminium architecture, the Jaguar XFL will be manufactured at the recently opened Chery Jaguar Land Rover Aluminium Body Shop. The model boasts an aluminum alloy rate of 75%, which is unrivalled in the Chinese auto market. With optimized aluminium architecture, it achieves a near perfect 50:50 weight distribution that helps improve handling and performance.
With highly competitive pricing, the all-new XFL is slated for launch in the latter half of this year.
2016 Range Rover Evoque and its Pricing Revealed
The trend-leading 2016 Range Rover Evoque was also revealed at the 2016 Auto Show, ranging from a suggested retail price starting at RMB 398,000 to RMB 578,000 for the Phoenix Orange Edition. As one of the most popular Land Rover models, the charismatic Range Rover Evoque created the luxury SUV segment when it was launched for the first time. Now fully upgraded, the charismatic luxury all-terrain SUV will continue to provide Chinese customers with exceptional driving and riding experience.
New LED headlights and a distinctive, newly designed grille make this model extremely attractive to customers. The model also features an abundance of new design elements and technologies, while adding a number of convenient functions in an attempt to further cement its lead position in this segment. Among the user-friendly features, an eight-inch touchscreen infotainment system offers drivers an increasingly intuitive experience.
Additionally, the most versatile all-terrain premium SUV Discovery Sport made a stunning appearance in Beijing. As the first member of Land Rover's all-new Discovery lineup, the Discovery Sport was based on the brand's global uniform design and engineering standards, demonstrating Chery Jaguar Land Rover's firm commitment to delivering world-class quality and British values. Highly competitive prices have enabled the model to secure high market recognition immediately after its launch.
Focused on China, Chery Jaguar Land Rover Announces Continued Sales Growth
Chery Jaguar Land Rover continues to grow in sales volume, with even higher rate in the first quarter of 2016. Two released products Range Rover Evoque and Land Rover Discovery Sport are increasingly recognized by consumers, which facilitates the improved sales of Jaguar and Land Rover brands in China. Data has shown that among all Jaguar Land Rover vehicles sold in China in 2016, half are locally produced.
With the All-New Jaguar XFL to be made presence in the second half of this year, Chery Jaguar Land Rover will continue to gain recognition from consumers.
Through three years of devoted development, Chery Jaguar Land Rover shows good momentum of growth, and has laid solid foundation for its ambition in the Chinese market. Recognition from the market allows Chery Jaguar Land Rover more confidence in delivering more offerings with British legacy and world-class quality to Chinese consumers.
Chris Chen, Deputy President, Chery Jaguar Land Rover, said: "As China increases its rate of urbanization, second and third-tier cities will become strategically important auto markets that offer huge development potential. Chinese customers are developing increasingly diversified and rational needs for vehicles, and their demand for high-quality luxury cars will continue to grow. Based on our understanding of the Chinese market, we have been accelerating the introduction of new products and new technology, while improving local production efficiency to bring Chinese buyers better options than before. We will make more active response to the demand of Chinese customers to achieve long-term, sustainable development."
Dedicated to providing Chinese customers with top-level brand and product experience, Chery Jaguar Land Rover will work to meet their varied needs in order to achieve success in China. By remaining committed to its shared values and its CSR commitment, the company will endeavor to become the leading innovator in the Chinese premium vehicle market.
Chery Jaguar Land Rover
Established in November 2012, Chery Jaguar Land Rover Automotive Co., Ltd. is a 50:50 independent joint venture formed between Chinese auto manufacturer Chery Automobile Co., Ltd. and UK auto manufacturer Jaguar Land Rover. It is the country’s first Sino-British premium automotive joint venture.
Chery Jaguar Land Rover is dedicated to be the leading premium automaker inspiring excellence in China market. To achieve this goal, Chery Jaguar Land Rover has not only established a world-class manufacturing plant, but also comprehensive and independent automobile production ability, supported by the strengths of its superior operations management system. Chery Jaguar Land Rover is devoted to delivering its promise of providing China market with world-class quality product and service.
Chery Jaguar Land Rover’s first model, the Range Rover Evoque, was officially launched on 1st February, 2015. While the second model, Land Rover Discovery Sport, was launched on 29th October, 2015. In the future Chery Jaguar Land Rover will also produce and sell other Land Rover and Jaguar brand vehicles, along with joint venture branded vehicles custom-designed for the Chinese market.
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