Kingston Maurward College

KINGSTON MAURWARD COLLEGE

JOB DESCRIPTION

Job Title: Marketing Executive – Schools Liaison & Events

Post Reference No: MKT17

Job Purpose: The post holder will devise and deliver strategies for working with schools across Bournemouth, Dorset and Poole – to co-ordinate school visits, taster days, parents’ evenings and course information sessions.

Responsible for planning and delivering the College’s annual events programme - designed to help maximise student numbers. The post holder will work with college academies to co-ordinate a full and varied plan of shows and events including our annual open day.

Reports to: Marketing and Communications Manager

Grade/Salary: £16,173 - £16,490 per annum which is Points 20 – 21 on the Support Staff Salary Scale – scales 3 to 4

Hours: 37 per week with flexibility to meet business needs

Status: Permanent

Safeguarding Status: At Kingston Maurward College we place the safety and welfare of our students at the centre of all our activities. The safeguarding of students underpins the College values and is fully embraced by all College staff.

Kingston Maurward College considers itself a ‘specified place’ for the purposes of safeguarding legislation and therefore all posts at the College are Regulated Activity. Someone will not be employed by the College if they are barred from working with children or vulnerable adults.

The College recommends that new staff join the DBS Update Service. This means that the DBS is ‘portable’ and can be accessed by employers (with your permission). It means that staff may only ever need to apply for one DBS check.

Upon appointment, subject to joining the Update Service, signing up to this job description confirms your agreement to the College accessing the DBS Update Service to undertake online status checks on your DBS Certificate in relation to your work at the College, at appointment and in the future.

Functional Links With: Marketing, 14-19 Team, Employer Engagement team, College Academies, Student Admissions, Customer facing teams, Web Manager

Vision:

Can you make our further education offer stand out in the minds of young people?

We’re looking for an outstanding schools and event specialist with the ability to make fun and informative presentations and provide a welcoming first experience of studying at our college.

This role also requires event management skills to deliver a full programme of summer shows and help co-ordinate our annual open day, award ceremonies and exhibitions all across the region.

Main Tasks and Duties:

·  Work with College Academies and Marketing Manager to create a strategy and annual plan for schools liaison.

·  Continue to build strong relationships with key local schools and identify where we need to strengthen our offer

·  Use existing marketing research and expert knowledge from academy specialists and marketing team to produce high impact and innovative presentations and additional materials for school students

·  Visit local schools to deliver IAG and presentations to year 10 and 11 students and attend careers evenings throughout the year. Keep an up to date database of all school contacts and attendance / impact spreadsheet

·  Work with each department to co-ordinate the series of schools taster sessions including the Thomas Hardye School taster events and maintain a database of all enquiries

·  Liaise with the Higher Education team to develop the college’s profile within 6th forms and plan and attend UCAS events to promote the college’s university level courses

·  Use new college software to ensure we are improving on current percentages of schools where we have access to promote the KMC offer and provide reports of the data showing the percentages and where student interest is being generated from.

·  Manage and produce the annual programme of surveys to ensure the marketing team and academic teams understand their audience and use any results to help improve the way we interact with schools

·  Alongside the Marketing Manager, generate and maintain the organisations email marketing platform dotmailer.

·  Work with the Designer to provide feedback from schools to re-imagine the design and production of college support marketing materials. To include flyers, posters, leaflets and adverts. Work with the Marketing and PR Coordinator to ensure the messages to school students are correct and engaging

·  Make best use of allocated marketing budget to organise the delivery of prospectuses to schools across the region in a timely and cost effective manner

·  Responsible for managing and attending all additional IAG/schools events such as careers college, course information evenings/Sundays, taster days, tours of campus and assemblies. Undertake presentations to groups of students and student tours of campus

·  Responsible for managing the annual rota of summer shows including the large college stand at the Dorchester Show. Suggest new show ideas and new visual and interactive activities. Manage all bookings and payments and maintain a file of all application forms, tickets and liaise with academic teams

·  Responsible for managing the Open Morning events throughout the academic year including event set up, staffing and signage.

·  Work as part of a wider college team to deliver the annual Open Day. Specific responsibility for achieving new exhibitors that reflect the college mission and co-ordinating the academic displays

·  Manage the relevant budgets for schools liaison and events. Research and deliver a range of promotional items for shows, securing best value for money. Raise Purchase Orders for your own area of work

·  Input into the website and work with academic staff to improve the academic areas of the college site

·  Contribute to the college social networking output including photography

·  Make presentations to existing college students about the role of marketing and help students to market their events and student council.

·  Manage ad hoc projects, as directed by the Marketing Manager, to promote the continued growth and success of thecollege

Duties Expected of All College Staff:

·  To promote an active commitment to equality and diversity.

·  To undertake such personal staff development as is agreed to be necessary for the development of the role and the individual.

·  To set a high standard of professionalism. This will include maintaining regular contact with colleagues, students and customers verbally, in writing and via e-mail.

·  To monitor customer satisfaction and continually seek ways of improving the service for which the post is responsible.

·  To regularly review, adapt, and improve systems and procedures.

·  To support the College’s commitment to quality assurance including course review and self-assessment.

·  To promote an active commitment to the College’s approach to sustainability.

·  To undertake an annual appraisal which clearly identifies targets for continued improvement.

·  To provide or support inspiring and challenging education and training for all learners and promote participation by a wider group of learners.

·  To take proactive responsibility for Health & Safety at all times, reporting accidents, incidents and near misses which may affect staff, students, customers and visitors.

This range of tasks should not be construed as definitive or exhaustive due to the changing external environment within which the College operates. Other duties may be required within the general scope of the post.

Person Specification:

/ Essential / Desirable /
Educational
Qualifications /
Experience / ·  An appropriate professional qualification or minimum 2 years proven experience in marketing or customer service
·  Experience of presenting to and working with young people
·  Demonstrable strategy and event planning experience
·  GCSE English & Maths at Grades A-C or equivalent.(Equivalents are: Key Skills Level 2 Communication in Application of Number, NVQ Level 2 / First Diploma (Merit) / Level 2 Apprenticeship / National Certificate)
·  Level 3 qualification or equivalent (A-Level / NVQ Level 3 / Key Skills Level 3 / National Diploma / Advanced Apprenticeship / ·  Event management qualification
·  IAG qualification
·  Budget control experience
Knowledge / ·  Have a clear understanding and knowledge of the overall aims of the department and college
·  Knowledge of how to create interesting and engaging presentations to engage schools and other interested groups / ·  An understanding about government funding and how it impacts on schools/college recruitment
Skills / ·  Demonstrable presentation skills with the ability to adapt to different audiences
·  Outstanding planning skills. Ability to plan multiple projects and deliver to tight, pressurised timescales
·  Excellent customer skills with the ability to discuss different college course options with a range of prospective customers
·  An understanding of purchasing, the ability to negotiate best value for the college.
·  Be able to absorb and interpret Management Information to help college respond to customer needs
·  Proficient in using Microsoft Word, Excel, Powerpoint and Outlook. Ability to interpret and use data and management information.
·  First class customer care skills and the desire to achieve excellence
·  Willing to undertake lone working out of hours to fulfill requests for schools visits outside normal working hours (Time off in Lieu (TOIL) offered))
·  Able to produce clear minutes & client reports
·  Able to make presentations to senior management and governing body
·  An understanding of purchasing, the ability to negotiate best value for the college. / ·  Ability to contribute to achieving cultural change within an organisation
·  Able to use Photoshop and basic design packages Proven experience of producing marketing collateral including print advertising, leaflets, flyers, posters etc
·  Experience of using analytical software such as MIDES
·  Experience of using survey software such as checkbox, surveymonkey etc
Personal Attributes / ·  Outgoing personality at ease with talking and engaging with people from all different backgrounds
·  Well organised with good planning skills. Able to work to pressurised deadlines
·  A good motivator and team player – able to get the best from teams across the college
·  Proactive and able to work on own initiative but equally at home following instruction
·  The desire to work as part of a high achieving team
·  Outgoing and positive ‘can do’ personality with a sense of humour
·  Excellent communication skills and the ability to form good relations both internally and externally
·  Commitment to achieving excellence through continuous improvement
·  Flexible and responsive to needs of the business and able to problem solve
·  To be willing and able to lift and carry boxes and display systems as required / ·  Keen to embrace and deliver change
·  Desire to undertake further training to improve skills

Competencies Required of All College Staff:

·  Excellent interpersonal and communication skills when dealing with colleagues, students, visitors, parents and external bodies at all levels.

·  A positive, ‘can-do’ attitude.

·  Keen to embrace and deliver change.

·  Self-directed with a high level of personal drive.

·  Commitment to achieving excellence through continuous improvement.

·  Enthusiastic with ability to motivate.

·  Ability to problem solve

·  Prepared to work flexibly to meet work requirements including weekends and evenings to support the effective functioning of the department and wider College as required.

·  Ability to contribute to achieving cultural change.

·  Active commitment to safeguarding and promoting the welfare of children and vulnerable adults in college

·  Active commitment to equal opportunities

Terms and Conditions:

·  This is a permanent appointment.

·  The Contract of Employment will be based on the provisions of the Kingston Maurward Support Staff Contract.

·  The salary for this post will be in the range of £16,173 - £16,490 per annum which is Points 20 – 21 on the Support Staff Salary Scales 3 to 4 depending on qualifications and experience.

·  Working Hours will be 37 per week during Monday to Friday with flexibility to meet business needs.

·  The annual leave entitlement will be 25 working days to be taken during the period 1 September to 31 August plus agreed Statutory Bank Holidays and College closure days.

·  The appointment is subject to the satisfactory completion of a 6-month Probationary Period with reviews after 2, 4 and 6 months.

·  The notice period will be two months on either side.

·  Membership of the Local Government Salary Pension Scheme is available.

·  The appointment is subject to the College receiving satisfactory references which will include questions around whether concerns have been raised regarding safeguarding or working with students.

·  The successful candidate is required to complete a pre employment medical questionnaire that may result in a referral to the Occupational Health Advisor for a medical clearance prior to commencing employment.

Criminal Records – Disclosure and Barring Service check

The College is unable to appoint anyone who is barred from working with children or vulnerable adults to a Regulated position.

The offer of an appointment with the College will be subject to a satisfactory Enhanced Disclosure under the Protection of Children Act 1999 and the Police Act 1997.

This means that when applying for a post, candidates will need to detail all convictions they may have – both ‘spent’ and ‘unspent’. The successful candidate will be advised of the Disclosure process in the letter offering them the appointment. Kingston Maurward College adheres to the Disclosure and Barring Service Code of Practice in applying for Disclosures. Should you require a copy of the Code or our Policy Statements on the Recruitment of Ex- Offenders or the Secure Storage Handling, Use, Retention and Disposal of Disclosures and Disclosure Information please contact the College Human Resources Manager.

For an informal discussion about the post, please contact Esther Baker on 01305 215120 during normal working hours.

The College welcomes applications from people with a disability and will offer interviews to all those who are able to reasonably fulfil the criteria outlined in this Job Description. If applicants with a disability shortlisted for interview require any assistance in attending please contact the College’s Human Resources Manager in order that alternative arrangements are made.

Applications

Please return the completed Application Form by email to or by post to: HR Department, Kingston Maurward College, Dorchester, Dorset, DT2 8PY.

The Closing Date for Applications is: Tuesday 11th July at 9:00am