Programme Specification
This Programme Specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if he/she takes full advantage of the learning opportunities that are provided.Sources of information on the programme can be found in Section 17
- Awarding Institution / Body
- Teaching Institution and Location of Delivery
- University School/Centre
- External Accreditation
- Title of Final Award
Fashion and Brand Promotion and Journalism
- Modes of Attendance offered
- UCAS Code
- Relevant Subject Benchmarking Group(s)
- Other external influences
- Date of production/revision of this form
- Aims of the Programme
To provide an academic structure within which it is possible to develop the necessary creative and intellectual skills for progressing within a career related to and including the promotion of various elements within the Brand, Lifestyle and Promotion & Journalism industries.
(Creative)
·To develop an environment in which creative /innovative thought process is encouraged and stimulated
·To develop technical and academic skills relevant to professional working practice within the creative, promotion/brand industries.
·Subject journalism introduces students to an ever-changing media industry and allows them to develop practical journalism skills.
(Professional)
·To develop a knowledge and awareness of the fashion, brand, trend and lifestyle related industries and professional practice
·The course aims to provide a learning environment for personal development and growth both as an individual and as a contributor to teams and groups and provides students with all-round employability skills.
- Learning Outcomes, Teaching, Learning and Assessment Methods
A.Knowledge and Understanding
Year 1 (Level 4)
A1.1 Describe the attributes of basic market and customer profile characteristics
A1.2 Demonstrate an awareness of trend/colour at an introductory level
A1.3 Define and describe a basic promotional structure/model
A1.4 A basic understanding of how a journalist works, what news is and how it is obtained written, presented, edited and delivered across multimedia platforms.
A1.5 An introduction to the development, structures and operation of the news media
Year 2 (Level 5)
A2.1 Identify and implement a wide range of research sources and methodologies
A2.2 Demonstrate an awareness of a broad range of market influences
A2.3 Demonstrate an ability to self manage
A2.4 A basic understanding of theoretical and conceptual issues which relate to journalism.
Year 3 (Level 6)
A3.1 Illustrate an in depth knowledge and awareness of Market levels and customer profile
A3.2 Demonstrate a thorough knowledge of colour and its use within promotion/brand/lifestyle
A3.3 Describe a professional approach to the management of both time and resources
A3.4 Broad introduction to legal, economic, ethical and regulatory controls on news and online production and (optional) knowledge of the operation of central and local government.
Teaching and Learning Methods
Lectures, plenary and small group discussion; case study analysis; background reading and research; guest speakers, group research tasks, seminar sessions and individual tutorials
Assessment methods
Practical submissions, individual/group research tasks, presentations, portfolios, dissertation proposal and written submissions.
B.Subject-specific skills
Year 1 (Level 4)
B1.1 Demonstrate basic presentation techniques and their application
B1.2 Illustrate an awareness of colour and its application
B1.3 Demonstrate a basic knowledge of key computer packages and apply them in project solutions
B1.4 Selecting, gathering and processing of news for a range of media
B1.5 Demonstrate the ability to manage time
Year 2 (Level 5)
B2.1 Newspaper and online production, interviewing and presentational skills.
B2.2 Demonstrate a professional level of computer competence in relation to graphic solutions
B2.3 Demonstrate a professional approach to the use of colour and trend
B2.4 Illustrate the ability to use digital media to a professional standard
Year 3 (Level 6)
B3.1 Integrate the appropriate IT solution at an advanced level in the production of all promotional material
B3.2 Display expertise and professionalism at all stages of production and presentation
B3.3 Fully integrate the use of digital media which demonstrates a level of expertise across a wide range of creative applications
B3.4 Public administration
Teaching and Learning Methods
Lectures, exercises, plenary and small group discussion; case study and digital analysis, background reading; seminars and tutorials.
Assessment methods
Practical submissions, reports, individual and group case study analyses; individual and group research tasks; group presentations, dissertation proposal and dissertation, final brand project.
C.Thinking Skills
Year 1 (Level 4)
C1.1 Develop and demonstrate creativity in relation to practical problems
C1.2 Develop, demonstrate and express creativity and imagination
C1.3 Analyse research information and develop investigative strategies
C1.4 Reflection on learning and personal performance
Year 2 (Level 5)
C2.1 Demonstrate imagination, innovation and creative thinking to a range of abstract problems
C2.2 Illustrate an ability to thoroughly analyse research and select appropriate media for practical solutions
C2.3 Debate the appropriateness of creative solutions to specific problems
C2.4 Selecting, researching, analysing and critically appraising information from a range of primary and secondary sources.
Year 3 (Level 6)
C3.1 Apply creative thinking to a range of complex problems across a broad spectrum of promotional activity
C3.2 Illustrate the ability to analyse, evaluate and select a variety of creative promotional solutions to abstract problems
C3.3 Demonstrate original, innovative and imaginative responses within the constraints of commercial practice
C3.4 Relating the practice and products of news work to theoretical perspectives and concepts.
Teaching and Learning Methods
Lectures, exercises, plenary and small group discussion; case study and digital analysis, background reading; seminars and tutorials.
Assessment methods
Individual and group reports, individual and group presentations; critical review of a range of publications; portfoli0; final project dissertation research proposal and dissertation
D.Other skills relevant to employability and personal development
Year 1 (Level 4)
D1.1 Self-confidence, curiosity, persistence.
D1.2 Illustrate the ability to communicate through group project work
D1.3 Demonstrate the ability to problem solve by offering a range of solutions to abstract problems
D1.4 Apply a range of writing skills for a variety of media
Year 2 (Level 5)
D2.1 Apply numerical skills in relation to budget considerations
D2.2 Display an ability to communicate and participate in team projects
D2.3 Apply writing skills to a professional standard across a range of academic requirements
D2.4 Demonstrate an ability to plan and manage time in respect of an increased work load
D2.5 Apply imaginative and creative solutions to a range of promotional problems
D2.6 Focus, brevity, effective verbal and written communication
Year 3 (Level 6)
D3.1 Display an expertise in the analyse of statistical information and numeracy in relation to project solutions
D3.2 Apply communication skills outside peer group, to include outside and professional agencies
D3.3 Independent thinking, creativity, reflection and criticism.
D3.4 Demonstrate an ability to manage time and output to a standard required in professional practice
D3.5 Apply a level of written expertise across a wide spectrum of academic and professional situations/solutions
Lectures, exercises, plenary and small group discussion; case study and digital analysis, background
reading; seminars and tutorials.
Assessment methods
Essays, learning logs, individual and group reports and oral presentations, case study analyses, project plans, dissertation proposal, dissertation, portfolio and final brand project.
13.Programme Structures / 14.Awards and Credits
Level / Module Code / Module Title / Credit rating
Year 3 Level 6 / FM3021
FM3022
FM3023
FM3990
JN3110 / Personal Penultimate Presentation
Final Presentation
Review Report
Final Report
Newspaper & Magazine Production / 20
20
20
20
40 / Bachelor Honours Degree
Requires 360 credits including a minimum of 240 at Level 2 or above and 120at Level 3
Year 2
Level 5 / FM2021
FM2022
FM2023
FM2024
JN2049
JN2043 / Promoting Fashion Related Products
Developing skills relevant to Promotional Campaigns
Product Development
Promotion Related Report
Advanced International Journalism: Feature Writing
Specialist Reporting / 20
20
20
20
20
20 / HE Diploma
Requires 240 credits including a minimum of 120 at Level 2 or above
Year 1
Level 4 / FM1021
FM1022
FM1023
JN1015
JN1017
JN1014
JN1016 / Intro into Fashion and Brand Promotion
Introduction into Promotional Campaigns
Introduction into Colour in Lifestyle Promotion
Broadcast Skills
Multiplatform Skills
Reporting Skills
Creating Content / 20
20
20
20
20
20
20 / HE Certificate
Requires 120 credits at Level 1 or above
15.Personal Development Planning
The development of a student’s individual profile and aspiration is embedded in the delivery of Fashion and Brand Promotion and Journalism programme to enable student’s future career aspirations within the Fashion Industry.
In Level 4 students are guided through tutorial PDP sessions to establish a personal audit of transferable skills against potential employability in the fields of Fashion and Brand Promotion and Journalism.
In Level 5 students are encouraged through tutorial to set their own PDP targets focusing on targeted employability in Fashion and Brand Promotion and Journalism.
In Level 6 students are expected to promote their own individuality and personal career direction in a professional manner for employment within the Fashion and Brand Promotion sector.
PDP is designed to:
Enable you to work towards the point you would like to be at on graduation;
Help you acquire the skills needed for your chosen career
Evaluate your strengths
Develop a plan to deploy them in a range of situations at UCLAN and after graduation.
16.Admissions criteria
Programme Specifications include minimum entry requirements, including academic qualifications, together with appropriate experience and skills required for entry to study. These criteria may be expressed as a range rather than a specific grade. Amendments to entry requirements may have been made after these documents were published and you should consult the University’s website for the most up to date information.
Students will be informed of their personal minimum entry criteria in their offer letter.
Entry on to this and all other media courses within the programme area is through interview. Additionally we will normally expect applicants to evidence a number of the following:
‘A’ Level –260- 300 points. Subjects should normally include at least one of Fashion, Textiles, Media, Photography, Art, English / English Language.
Advanced GNVQ in an appropriate subject area - at least Merit overall.
BTEC in an appropriate subject area- at least Merit overall.
Open College Stage B in an appropriate subject area - 60% or above
In addition, candidates should normally have GCSE English at grade C or above, or equivalent.
Candidates without the above qualifications, or qualifications in other subject areas, will be considered provided that there is firm evidence of experience and commitment to at least one of the main areas of practical study (photography, fashion, media, art, graphic design etc). At interview a portfolio of previous work in a relevant area will be requested. Applications from mature candidates will be welcome.
Applications from individuals with non-standard qualifications, relevant work or life experience and who can demonstrate the ability to cope with and benefit from degree level studies are welcome. If you have not studied recently you may be required to undertake an Access programme. For details of those offered by the University please contact Course Enquiries on 01772-892400.
·Prospectus
·University web site
·Department publicity literature
·Ucas fairs
·Course fact sheet
·Ucas web site
18.Curriculum Skills Map
Programme Learning Outcomes
Level 4 / Module Code / Module Title / Core (C), Compulsory (COMP) or Option (O) / Knowledge and Understanding / Subject-specific Skills
A1.1 / A1.2 / A1.3 / A1.4 / A1.5 / B1.1 / B1.2 / B1.3 / B1.4 / B1.5
4 / FM1021 / Intro to Fashion & Brand Promotion / Comp / X / X
FM1022 / Intro to Promo Campaigns / Comp / X / X
FM1023 / Intro to Colour & Life Promo / Comp / X / X / X
JN1015 / Broadcast skills / Comp / x / x / x
JN1017 / Multiplatform Skills / Comp / x / x / x
JN1014 / Reporting Skills / Comp / x / x / x
JN1016 / Creating Content / Comp / x / x / x
Thinking Skills / Other skills relevant to employability and personal development
C1.1 / C1.2 / C1.3 / C1.4 / D1.1 / D1.2 / D1.3 / D1.4
4 / FM1021 / Intro to Fashion & Brand Promotion / Comp / X / X
FM1022 / Intro to Promo Campaigns / Comp / x / x
FM1023 / Intro to Colour & Life Promo / Comp / X / X
JN1015 / Broadcast skills / Comp / x / x / x / x
JN1017 / Multiplatform Skills / Comp / x / x / x / x
JN1014 / Reporting Skills / Comp / x / x / x / x
JN1016 / Creating Content / Comp / x / x / x / x
18.Curriculum Skills Map
Programme Learning Outcomes
Level 5 / Module Code / Module Title / Core (C), Compulsory (COMP) or Option (O) / Knowledge and Understanding / Subject-specific Skills
A2.1 / A2.2 / A2.3 / A2.4 / B2.1 / B2.2 / B2.3 / B2.4
5 / FM2021 / Promoting Fash Related Prod / Comp / X / X / x
FM2022 / Dev Skills Relevant / Comp / X / X
FM2023 / Product Development / Comp / X / X / X
FM2024 / Promotion Related Report / Comp / X / X
JN2049 / Advanced International Journalism: Feature Writing / Comp / x / x / x / x
JN2043 / Specialist reporting / Comp / x / x / x / x
Thinking Skills / Other skills relevant to employability and personal development
C2.1 / C2.2 / C2.3 / C2.4 / D2.1 / D2.2 / D2.3 / D2.4 / D2.5 / D2.6
5 / FM2021 / Promoting Fash Related Prod / Comp / X / X / X
FM2022 / Dev Skills Relevant / Comp / X / X / X / X
FM2023 / Product Development / Comp / X / X
FM2024 / Promotion Related Report / Comp / X / X
JN2049 / Feature Writing / Comp / x / x / x
JN2043 / Specialist reporting / Comp / x / x / x / x / x
18.Curriculum Skills Map
Programme Learning Outcomes
Level6 / Module Code / Module Title / Core (C), Compulsory (COMP) or Option (O) / Knowledge and Understanding / Subject-specific Skills
A3.1 / A3.2 / A3.3 / A3.4 / A3.5 / B3.1 / B3.2 / B3.3 / B3.4
6 / FM3021 / Personal Penultimate Pres / Comp / X / X / X
FM3022 / Final Presentation / Comp / X / X / X
FM3023 / Review / Comp / x / x / x
FM3990 / Final report / Comp / X / X / x
JN3110 / Newspaper & Magazine Production / Comp / x / x / x
Thinking Skills / Other skills relevant to employability and personal development
C3.1 / C3.2 / C3.3 / C3.4 / D3.1 / D3.2 / D3.3 / D3.4 / D3.5
6 / FM3021 / Personal Penultimate Pres / Comp / X / X / X
FM3022 / Final Presentation / Comp / X / X / X / X
FM3023 / Review / Comp / x / x
FM3990 / Final report / Comp / x / x
JN3110 / Newspaper & Magazine Production / Comp / x / x