Purpose
The Unit Outline provides you with information on how the training and assessment for this unit will be conducted.
1. Unit and VET Lecturer Details
Unit Code / ICTWEB303Unit Title / Produce digital images for the web
VET Lecturer Name
Location
Phone
Application / This unit describes the performance outcomes, skills and knowledge required to produce and manipulate images suitable for use in website development.
Attendance Details / Attendance is recommended, participation may also include work experience and/or industry participation.
TBA
Pre-requisite / Nil
Co-requisite / Nil
Work Health and Safety Instructions / It is a requirement when on campus that you follow the WH&S guidelines of the University found in the VET Student Guide.
(http://www.cdu.edu.au/sites/default/files/mace/docs/VET-student-guide.pdf)
It is expected that you will adhere to the Workplace Work Health and Safety polices and when working in the office environment ergonomic principles must be observed.
2. Student Information
Student Support / Student Administration and Equity Services provide general counselling; complaint resolution; equity information, assistance and support; disability support; indigenous academic support; international student support; language, literacy and numeracy support; student accommodation.More information is available at:
Student Services (http://www.cdu.edu.au/studentservices/) or
VET Student Guide.
(http://www.cdu.edu.au/sites/default/files/mace/docs/VET-student-guide.pdf)
Recognition of Prior Learning (RPL) / If you believe you already have the knowledge and skills to be able to demonstrate competence in this unit speak with your VET Lecturer as you may be able to apply for Recognition of Prior Learning (RPL).
(http://www.cdu.edu.au/prospectivestudents/studyingatcdu/pathwaystostudy-rpl)
Reasonable Adjustments / In the event that you have difficulty understanding or completing the training or assessment due to a disability, language barrier or other difficulties, notify your lecturer as soon as possible. You will be able to discuss with your VET lecturer ways to make reasonable adjustments to the training and assessment process. For example, it may be possible to complete a written assessment verbally, use assistive technologies or have the environment and resources adapted.
Academic Appeals and Complaints Resolution / If you require an extension of time, special consideration, or appeal against a final result in a unit, you should speak directly to your VET Lecturer. If you are unable to satisfactorily resolve your concern you should refer to the CDU Student Handbook for the process and/or contact:
Student Administration and Equity Services (http://www.cdu.edu.au/saes) or
Complaints Management Unit. (http://www.cdu.edu.au/strategicservices-governance/complaints).
3. Unit Outcomes
ON COMPLETION OF THIS UNIT YOU WILL BE ABLE TO DEMONSTRATE THE FOLLOWING:
Elements and performance criteria:
Element / Performance Criteria /Elements describe the essential outcomes of a unit of competency. / Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide.
Elements and Performance Criteria
1. Determine client requirements / 1.1 Access and interpret client brief to determine client needs1.2 Analyse client needs with regard to image content, quality and size
2. Source images / 2.1 Research appropriate sources of images to meet a range of needs
2.2 Source images appropriate to meet needs, taking into consideration copyright restrictions
3. Manipulate images / 3.1 Select appropriate industry-standard image editing software for the purpose
3.2 Create backups of assets to be used
3.3 Use features of the image-editing software to create a range of effects appropriate to client needs and web application
3.4 Edit, resize and slice images for use in web applications as required to meet client needs
4. Save images / 4.1 Save images maintaining individual effects
4.2 Save images in appropriate formats for use in web applications and appropriate to the client’s needs
4.3 Save images in appropriate directory structure
Skills:
Required skills
· communication skills to clarify requirements
· literacy skills to read and understand client requirements
· research skills to gather information on the internet
· technical skills to:
· open, edit, save, organise and back up files appropriately
· operate a computer
· troubleshoot basic hardware and software issues.
Knowledge:
· OHS requirements relevant to the IT industry
· overview knowledge of industry standards and copyright legislation
· sustainability concepts, such as energy and resource conservation.
Evidence of the following is essential:
Evidence Guide
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessmentCritical aspects for assessment and evidence required to demonstrate competency in this unit / Performance Evidence
Evidence of the ability to:
· analyse client needs
· research and source images
· manipulate and produce images for use in website development meeting the requirements of the brief.
· save the images in appropriate format.
Knowledge Evidence
To complete the unit requirements safely and effectively, the individual must:
· identify and describe, the industry standards and the copyright legislation relevant to digital images
· explain sustainability concepts appropriate to the ICT industry
· describe digital image formats and their application
· identify and summarise, common digital image editing software.
Context of and specific resources for assessment / Assessment must ensure access to:
· image manipulation software, hardware and storage devices currently used in industry
· client brief
· sources of images
· organisational policy and procedures
· appropriate learning and assessment support when required
· modified equipment for people with special needs.
Method of assessment / A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
· verbal or written questioning to assess candidate’s knowledge of image formats, copyright issues, program features, and web image issues
· review of digital images prepared for a website.
Guidance information for assessment / Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, where appropriate.
Assessment processes and techniques must be culturally appropriate, and suitable to the communication skill level, language, literacy and numeracy capacity of the candidate and the work being performed.
Indigenous people and other people from a non-English speaking background may need additional support.
In cases where practical assessment is used it should be combined with targeted questioning to assess required knowledge.
4. Unit Delivery Plan
Session name, date and time or duration / Learning topic/activity / Resources required by students / Assessment task1 / CDU / Lecturer Introduction
Housekeeping
Introduction to this unit
Topics we will be covering for the duration of the unit.
Saving images and directory structure / Assessment given out ‘Logo Assessment’
Image Formats
· Client uses
Benefits / drawbacks
Image Resolution
Image Compression
Photography for web images
2 / Image Stock
Image Copyright
Image creation techniques
· Photoshop environment v’s other software
· Tools
· The canvas
· The selection tools
· Layers
Saving images
3 / Image creation features and techniques
Colour theory
Image manipulation
Advanced image techniques
7 days after session 3 / Logo assessment due
Your VET lecturer will provide you with a timetable which contains specific dates, times and locations of the delivery for this unit as well as information about how changes to the timetable will be communicated.
5. Assessment Summary
Assessment task number / Assessment task name / Resources required by students / Due date / Number of assessment attempts allowed1 / Portfolio / Logo Assessment handout. / Click here to enter a date / 1
Choose a number / Choose a task / Click here to enter a date / Choose a number
Choose a number / Choose a task / Click here to enter a date / Choose a number
Choose a number / Choose a task / Click here to enter a date / Choose a number
Additional information about the assessment tasks will be provided to you by you lecturer in a Student Assessment Guide for this unit. The assessment tasks have been mapped to the Training Package units of competency and meet all the elements, performance and knowledge evidence and assessment conditions. More information on this unit can be found at Training.gov.au. (http://training.gov.au/Home/Tga).
If you cannot complete an assessment task by the due date you must make alternative arrangements with your VET Lecturer before the due date.
Feedback will be provided by your VET lecturer on each assessment task. The final result for this unit will be recorded as Competency Achieved (CA), Not Yet Competent (NYC) or Insufficient Participation (IP). The results for individual assessment tasks will be recorded as Successful (S) and Unsuccessful (U). If you are deemed Unsuccessful for a task you will be advised by your VET lecturer and given the opportunity to resubmit.
Remember that your VET lecturer is your most important contact for information about assessment. Contact details are listed on the first page.
Unit: ICTWEB303
Assessment Task and number: Logo Assessment
Date of assessment or date due: Seven days after session 3.
You are required to:
Create 3 different concepts for a logo for one of the below fictional businesses / groups. You need to attach notes to each concept outlining what you were / are trying to communicate with the design elements contained within each logo graphic.
Also, you must answer some questions relating to this activity / topic and include this as a file called ‘questions.docx’ or ‘questions.txt’.
Submission: You are to zip the following files into a single archive and email them to your lecturer:
· Cover sheet
· Word Doc outlining your communication design ideas for each logo addressed to the nominated contact. (Professional letter format required)
· Three PSD files with the original artwork
· One Jpeg format of each concept for use in an email
· One PNG format of each concept to be used on a website
· One other format other than PSD, Jpg or PNG.
· Answers to questions file
· (15 files in total)
(Performance Criteria 1.1,1.2,2.1,2.2,3.1,3.2,3.3,3.4,4.1,4.2,4.3)
Business group 1 – Casuarina Costal Reserve Mountain Bike Trail Club
Background: A group of mountain bike enthusiasts have recently formed a club who primarily use the Casuarina Costal Reserve cycle tracks to hold cycling events.
The events they do are not limited to elite athletes, but are also suited to beginners and cyclists of all ages.
They also conduct events through-out the top end region.
Requirements: The CCRMBTC would like a logo designed to fit their current list of activities and also appeal to prospective new members to help attract them to their club. They said they want something which is ‘grungy’ but still promotes their values as a family orientated club.
Contact: The club’s president, Peter Smith. Po Box 26, Casuarina 0811
Business group 2 – KK Racing (Motorsport)
Background: Ken Kalashnikov has been racing his Toyota Corolla for a few years with limited success. Ken has realised that to fund his love of motor racing, he needs to lift his marketable image and make himself more attractive to prospective sponsors.
Requirements: Ken requires a brand (logo) to be created which will help him gain new sponsors for his KK Racing team. Ken loves his initials, ‘KK’ and this is his only real requirement for his new brand. The car he drives is lime green, though it would be nice, this is not a requirement of the colour of the new logo. Ken wants his logo to look like the big teams who currently run V8 Supercars.
Contact: Ken Kalashnikov. GPOBox 442, Darwin 0800
Business group 3 – Tabatha’s Ultimate Fertilizer
Background: Tabby has been developing her own special blend of chicken manure based fertilizers for a few years and her product is now gaining the attention of the national hardware chains. Samples of her product are becoming more frequently asked for and Tabby is thinking her current branding does not encompass what her business has developed into. See current logo below:
Requirements: This is a re-branding exercise for Tabatha’s Ultimate Fertilizer to give Tabby’s business a fresh new look which will appeal to the national hardware store chains. It needs to be instantly recognisable and set Tabby’s product apart from the rest.
Contact: Tabby Green. Lot 2450 Howard Springs Rd, Howard Springs PO, 0835
Questions
Q1. What Australian legislation covers the copyright of digital images created or used in a digital environment?
Q2. List 3 sustainable work practices you could employ in a digital media work place.
a)
b)
c)
Q3. Name 3 digital image formats used on the internet and why would you use these formats?
a)
b)
c)
Q4. List and summarise 2 industry standard digital image editing software applications.
a)
b)
Unit OutlineICTWEB303 / Current issue date / Version No / Page No
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