Winter Semester 2017/2018
List of Tutorials and Courses in English
(Go to the description of the courses - Ctrl + click)
Area of Study / Code Unit / Name of course / ECTSMedia and Communication / SMKB1 / PHILOSOPHY / 5
Media and Communication / SMKB1 / MODERN HISTORY / 5
Media and Communication / SMKB1 / STATE AND POLITOLOGY / 4
Media and Communication / SMSB1 / THEORY OF MEDIA / 4
Media and Communication / SMKB3 / PUBLIC RELATIONS AND LOBBING / 4
Media and Communication / SMKM3 / POLITICAL MARKETING / 5
Media and Communication / AVKTB5 / TELEVISION PRODUCTION / 4
Media and
Communication / SMC1 / MEDIA IN THE DIGITAL AGE / 4
Media and Communication / SMKM1 / SOCIOLOGY OF MEDIA / 5
Economics / EHSB3 / SYSTEMS OF MARKETING COMMUNICATION / 5
Economics / EHSB3 / MANAGEMENT / 3
Economics / EHSB1 / SOCIAL POLICY / 5
Economics / ECO7 / EUROPEAN UNION AND CENTRAL EUROPE / 4
Economics / ECO5 / PERSONAL COUNSELING / 4
Economics / EHSM1 / LAW / 5
Economics / EHSB1 / Introduction to Economic Theory / 6
Economics / EHSB3 / History of National Economy / 4
Pedagogy / SPPGU1 / SPECIAL PEDAGOGY / 5
Pedagogy / SPPGV1 / PEDAGOGY / 6
Pedagogy / SPPGV5 / MULTICULTURAL TOLERANCE / 4
Pedagogy / SPPGV5 / DIAGNOSTICS IN THE SPECIAL PEDAGOGY / 5
Pedagogy / VD1 / INTRODUCTION TO THE FURTHER EDUCATION / 6
Pedagogy / VD1 / PSYCHOLOGY / 6
Pedagogy / VD5 / ANDRAGOGY / 6
Pedagogy / SPPGM3 / PSYCHOTERAPHY / 3
Pedagogy / SPPGV5 / PENELOGY ( Consultation only in German) / 5
Pedagogy / SPPGV5 / BIOMEDICAL PROPAEDEUTIC / 5
All Areas of Study / CinE1 / ERASMUS COURSE – CZECH HISTORY, POLITICS AND CULTURE / 4
All Areas of Study / CinE1 / EUROPEAN ECONOMIC INTEGRATION / 5
All Areas of Study / CinE2 / PERSONAL CONSELLING / 4
MEDIA AND COMMUNICATION
PHILOSOPHY
ECTS: 5
Code Unit: SMKB1
Basic study topics:
o the formation and the origins of philosophy, philosophy of ancient India,
o philosophy of ancient China,
o ancient philosophy Presocratic school,
o Sophists, Socrates,
o Plato, Aristotle,
o Hellenism, Stoics, Epicureans,
o the skeptical Roman Elektricismus, Neoplatonism,
o Philosophy of the Middle Ages,
o Renaissance,
o Enlightenment,
o Immanuel Kant, his life and work,
o German romantic philosophy,
o Positivism,
o Schopenhauer and Nietzsche,
o the main philosophies of 20th century,
o Phenomenology.
MODERN HISTORY
ECTS: 5
Code Unit: SMKB1
Basic study topics:
o The pentarchie: the rise of new powers, the war for hegemony
o The second Industrial Revolution - assumptions, process, inventions, production development, social consequences (self-consciousness of the workers), extending Avg. rev.
o North America - 1775 - 1787 war of independence, the beginnings of the U.S. as a world power; U.S. in the 19th century - the civil war between north and south
o The French Revolution
o The Revolution, 1848-1849 - Social and National Revolution
o Unification of Italy - Risorgimento, 1861 announcement of the Kingdom of Italy; 1866 - connection Veneto, 1870 - Rome City. city
o The reunification of Germany - gründerská fever, Bismarck; 1864 war against Denmark, 1866 - Prussian - Austrian War, north German club; 1870-1871 - Prussian - French War → announcement of the German Empire
o Austrian Empire in the 2nd 19th Century
o The struggle for colonies in the 19th century - the interest of the Chinese market; Boer War
o Sources of tension in international politics at the turn of the 19th and 20 century
o The First World War
o Results of the 1st World War II
o Formation of the Czechoslovak state
o Peace on loan - shaken hegemony of Europe between the two world wars
o The Second World War
o Czechs and Slovaks in the 2nd World War II
o Post-war development - results of the war -
o Cold war
o The collapse of the socialist bloc
STATE AND POLITOLOGY
ECTS: 4
Code Unit: SMKB1
Annotation:
Subject State and Politology introduces the basic concepts and themes of political science. The aim is to develop awareness of political science and states problems encountered in ordinary civil life.
Basic study topics:
o Politics and Political Science
o Defining policy
o Dimension policy
o Other terms relating to policy
o Methods of Political Science
o Politics as Science
o Inception of political science
o Development of a prominent representatives of political thought
o Establishment and development of political science in Europe
o Institutionalization of Political Science in the Czech Republic
o Democracy
o Defining Democracy
o The principle of majority
o Democracy and preserve the rights of minorities
o Participatory Democracy
o Representative Democracy
o Transitions to Democracy
o State and Politics
o Sovereignty
o Types of State
o Division by international relations
o Separation of powers in the state
o Principles of Public Administration
o Political ideology
o Liberalism
o Conservatism
o Socialism
o Other political ideology
o Political regimes - a form of government
o Definition and typology of political regimes
o Parliamentary regime
o Presidential regime
o The semi-presidential regime
o Elections and Electoral Systems
o Definition of election
o The election
o Political Communication
o Turn on the political market
o The electoral campaign
o Election Systems
o Political actors - interest groups and political parties
o Representation
o Interest groups
o Definition of political parties
o Typology of political parties
o Right and Left
o Party Systems
o International Relations
o Department of international relations
o Theory of International Relations
o International policy and its instruments
o Czech Republic in the EU, NATO and the UN
o Finality of European Integration
THEORY OF MEDIA
ECTS: 4
Code Unit: SMSB1
Basic study topics:
o mass communication, mass media - definitions, mass media and social communication models, the dynamics of the process of mass communication, the power of the media and their influence on human thinking
o outline historical overview of the mass media, the emergence and development of the media
o types of media (books, print, film, broadcast media, music recordings, internet), the differences and similarities
o theoretical approaches with regard to relations with society and culture, social and political framework for the functioning of the media - points of contact and friction
o changes in the context of the emergence and development of new interactive media
media and public interest media - civil society - the public sphere, media and politics
o system and the structure of the media as an industry, ownership and control, competition and concentration, methods of financing media
o principles and standards of behavior of the media, professionalism and ethics of the media, freedom, responsibility, truth, objectivity, quality of information
o economics and management, media institutions and their legislation regulating / control, media policy, media systems
o globalization trends, international media dependency, national and cultural identity
o media organizations, the impact of organizational and communication factors on the products, people in the media, the role of journalists, professionalism, interest groups, relationships with owners and clients, relationship to the audience, aspects of the internal structure and dynamics
o media products, their classification, importance, components, construction, quality standards
o media content, its analysis, objectivity and its measurement
o media genres and formats
o news, public opinion and political communication, media influence on the tone of the event
o recipients media stage in the development of the audience, the concept and typology of the audience, the audience - the general public - users - consumers, audience research, shaping the audience and experience, the process of media reception, active and passive income, public opinion and the media
o processes and models of media effects, the relationship between source and receiver, the influence of media on social institutions and individual efforts to manage and control the influence of the media, censorship, propaganda
o risks, media literacy, media and violence.
PUBLIC RELATIONS AND LOBBING
ECTS: 4
Code Unit: SMKB3
Basic study topics:
o What are the public relations and lobbying
o The strategy of public relations, corporate and public affairs
o Comparison of public relations, propaganda, advertising, lobbying and marketing
o Communication with the public and specialized audiences
o Media relations and contacts with parliaments
o Methods of department for public relations
o Corporate identity and visual communication
o Generally beneficial relations and corporate social responsibility
o Public relations within the company
o Crisis management
o Management and organization of public relations
o Business Ethics
o International public relations and their interconnectedness
o History of the development of public relations
o Corruption as a moral, economic and legal problem
POLITICAL MARKETING
ECTS: 5
Code Unit: SMKM3
Basic study topics:
o Introduction to the Study of Political Marketing: basic concepts, state of knowledge, the study of politics, political marketing, political communication, marketing, marketing mix as a tool of political marketing
o Political interaction: Economy and society, political culture, identity and legitimacy, mass media and political communication, media, democracy and governance
o The theory of political marketing: the genesis of the concept, Lees-Marshment model of political marketing, political marketing environment
o Analysis and diagnosis of the political market: the definition and structure of the political market, second market, stage of market positioning in the political market, methods of analysis of the political market and advertising techniques
o Elections and electoral behavior: definition and function of elections, electoral systems, political participation, models of participation, voter in the political market
o Political campaigns: definition, development elected campaigns, premodern, modern and postmodern campaigns, campaign effects
o The strategy of political parties: the concept of strategy in political science, creation of political strategy, electoral strategy, types of strategies
o Public relations in politics: the definition of public relations in politics as a process, methods and techniques of public relations in the political, corporate communication, corporate image in the formation of policy
o Lobbying in Politics: definition of lobbying, lobbying policy specifics, types of lobbying, lobbying campaigns, models the concept of political lobbying, lobbying in the Czech Republic and the EU
o Trends in Political Marketing: political advertising, ethics and law in political marketing, marketing consultants role in politics, globalization, new economy and political marketing
o Public diplomacy: the concept of public diplomacy, propaganda, "branding", public diplomacy and foreign cultural relations, current trends in public diplomacy
o Political marketing in the Czech Republic: the use of political marketing and marketing methods in the Czech political environment, specific activities in the Czech Republic
o Political marketing in selected countries: USA (presidential elections), Germany, Slovakia, etc.
TELEVISION PRODUCTION
ECTS: 4
Code Unit: AVKTB5
Annotation:
The study will focus on the production of audiovisual works in terms of production in practice. Students will be familiar with the entire range of production work - from accepting works in production, filming and post-production through to the approval of the program for the broadcasting or to the cinemas. The part of the course will be an excursion to the center of production - recording, production of news and sport, visit post-production facilities.
Basic study topics:
o what does the production of audiovisual work really mean in general, the beginnings of production and broadcasting Television
o types of television programs (feature films, documentaries, sports, news) and films
o (fiction, documentary, documents - time-lapse)
o technology development (carriers) recording, transmission
o animated film, tricks
o sports + news - excursion to KH-OTN
o "reading" screenplay (left and right side, literary and technical screenplay, production footage, coefficient of material consumption)
o components of the program - the basis for the budget and shooting schedule
o composition of the production staff and workload of professions
o overall production of the show / movie from a screenplay by final approval of the agenda; production schedule
o preparatory work (rounds, contracts-types of contracts, copyright, OSA, the Labour Code)
o budget
o shoot (excursion to shoot live-action show + introduction to the workplace post-production)
o post + links to broadcasting (premiere in the cinema)
Media in the Digital Age
ECTS: 4
Code Unit: SMC1
Basic study topics:
o Introduction: Defining the terms.
o What do we mean by media, digitization, new media, social media.
o What role do they have in our lives.
o Rise of the Fourth Estate.
o When did the media become an important check on government.
o What other roles do the media have.
o Criticism of the fourth estate model and a defense of this role.
o Movable Type: Writing for the Internet.
o How the Internet influences the way texts are produced and what this means in terms of their effectiveness and quality.
o The Life Cycle of a Story
o A description and analysis of the news cycle and a consideration of the “afterlife” of a story.
o An analysis of how the Internet has quickened the pace of the news cycle and also created a vast easily accessible archive – the afterlife. How this afterlife influences the story.
o Handling the Truth
o The creation of the news by both journalists and editors. The importance if professionalism, integrity and accuracy. How the digital age influences the production of news and whether objectivity is really attainable. The threat of the citizen/journalist.
o Whose news?
o How media ownership can come in conflict with journalistic standards and the role of the fourth estate, yet the business model of private ownership has its justifications. An exploration of alternatives and a comparison of the strengths and weaknesses of the different business models.
o Ordinary Bedfellows
o The media and advertizing. How media relies on advertising. An exploration of the alternatives. What new media means to avoid advertising and to make advertising more common.