Celebrate National Tradesmen Day
September 20, 2013
America’s tradesmen don’t just put a roof over our heads. They give us a place to call “home.”
They give our kids a place to learn, so the next generation will be even stronger than the last.
They keep us warm. They make sure our lights stay on. And they keep our water flowing.
They keep our cars on the road, and our planes in the air. And they keep the world running,
when the things we depend on break down.
Professional tradesmen are the backbone of our great nation. They are America’s real working hands. And to all of these men and women who use their hands to keep our country running strong, we would simply like to say “THANKS.”
In fact, IRWIN has created a day just for professional tradesmen — a day to celebrate all that they do to contribute so meaningfully to our lives in so many ways. And it’s our hope that the entire nation will celebrate with us.
Please join us as we say “thanks” to America’s real working hands, and celebrate National Tradesmen Day on September 20, 2013.
Celebrate National Tradesmen Day
September 20, 2013
WHO: IRWIN® Tools, founder and primary “force” in support of a day-of-recognition for America’s professional tradesmen.
WHAT: NATIONAL TRADESMEN DAY – An annual day of recognition for America’s professional tradesmen. A celebration of the men and women who use their hands to build America and keep it running strong.
WHERE: At the national level, and in communities all across America, media, retailers, leaders, businesses and families will celebrate this day to demonstrate their appreciation for professional tradesmen and the significant role they play in our lives every day.
WHEN: Friday, September 20, 2013. The event began in 2011, and will occur annually on the
3rd Friday in September.
WHY: IRWIN Tools initiated National Tradesmen Day to honor and celebrate America’s professional tradesmen. The inaugural event was in 2011, and will occur this year on September 20, 2013. This national day of recognition will bring together all Americans
to salute our nation’s tradesmen – “The Hands that Build America and Keep it Running Strong.”
In communities across the nation, IRWIN aims to heighten awareness of the importance
of professional tradesmen who contribute so meaningfully to our lives in so many ways. From building our homes, schools, and churches; to keeping our cars running; to keeping our lights on and keeping us warm; to fixing our leaky pipes – America’s professional tradesmen are the backbone of our great nation.
While IRWIN is the founder and key impetus behind this annual event, tradesmen will be the central focus of the occasion.
HOW: On September 20, 2013, it’s our hope that each of you will help us celebrate National Tradesmen Day in the simplest of ways: Just say “Thanks” to the professional tradesmen who are all around you.
Celebrate National Tradesmen Day
September 20, 2013
Quick Hits: ‘National Tradesmen Day’
(If you can only say a couple of things about National Tradesmen Day, concentrate
on these points.)
• To honor and celebrate our nation’s real working hands – the men and women who use their hands every single day to build America and keep it running strong – IRWIN Tools is celebrating a national day-of-recognition for America’s professional tradesmen.
• National Tradesmen Day is Friday, September 20, 2013. The inaugural event was in 2011, and will occur annually on the 3rd Friday in September.
• IRWIN Tools deeply respects the role that professional tradesmen play in the world,
and places great value on the contributions they make to society each and every day. IRWIN is serious about celebrating our nation’s professional tradesmen – the real
working hands.
• IRWIN Tools is partnering with retailers, community leaders, and media to demonstrate America’s support of professional tradesmen.
• For more information, visit www.nationaltradesmenday.com
Advertising Copy
NEW in 2012! “Grittier” Advertising Copy
Headline: Here’s to America’s Real Working Hands.
Running Copy:
America’s tradesmen: electricians, plumbers, welders, drywall installers, framers, masons, carpenters, auto mechanics – you name it. We see them everywhere, every single day. They are America’s real working hands. Whether grizzled veterans or young apprentices just learning the trade, these men and women work in the toughest, most unforgiving conditions – with no break room in sight. In mud and muck, unbelievable heat and rain, or under a kitchen sink, the job gets done. It gets done with their bare hands. Rough hands with swollen joints, blisters as big as Texas, grease-stained fingers, and calluses. These are working hands – real working hands. So here’s to the hands that build our country and keep it going strong. They may not be pretty, but they sure make us proud.
Celebrate National Tradesmen Day | September 20, 2013
Option 2
Headline: America’s Tradesmen: We Salute You!
Running Copy:
To all the tradesmen who put a roof over our heads and give us a place to call home. To all the tradesmen who give our kids a place to learn, so the next generation will be even stronger than the last. To all the tradesmen who keep us warm, make sure our lights stay on, and keep our water running. And to all the tradesmen who use their hands to keep our country running strong, IRWIN Tools would like to say “THANKS.”
Celebrate National Tradesmen Day | September 20, 2013
Option 3
Headline: America’s Tradesmen: We Salute You!
Running Copy:
America’s tradesmen: They put a roof over our heads and give us a place to call home. They give our kids a place to learn, so the next generation will be even stronger than the last. They keep us warm, make sure our lights stay on, and keep our water flowing. To all these tradesmen who use their hands to keep our country running strong, IRWIN® Tools would like to say “THANKS.”
Consumer Communication Guidance
Visual and Verbal Tone/Theme:
America’s Real Working Hands – the Hands that Build America and Keep it Running Strong
Simple communications (preferred):
To America’s real working hands, IRWIN Tools would like to say “thanks.”
Celebrate National Tradesmen Day | September 20, 2013
Simple communications (alternate):
IRWIN Tools would like to say “thanks” to America’s real working hands.
Celebrate National Tradesmen Day | September 20, 2013
Simple communications (alternate):
To all the tradesmen who keep our country running strong, IRWIN Tools would like to say “thanks.”
Celebrate National Tradesmen Day | September 20, 2013
Simple communications (alternate):
Rough hands with swollen joints, grease-stained fingers, and blisters as big as Texas. These are working hands – real working hands. They build our country and keep it going strong. Say “thanks” today.
Celebrate National Tradesmen Day | September 20, 2013
Simple communications (alternate):
Working hands. Rough hands with swollen joints and grease-stained fingers. These are the real working hands that build our country and keep it running strong. Say “thanks” today.
Celebrate National Tradesmen Day | September 20, 2013
Simple communications (alternate):
Tradesmen are the backbone of our great nation. They are America’s real working hands. Say “thanks” today.
Celebrate National Tradesmen Day | September 20, 2013
Simple communications (alternate):
Say “thanks” to the working hands that build our great nation and keep it running strong.
Celebrate National Tradesmen Day | September 20, 2013
Simple communications (alternate):
Say “thanks” to the real working hands.
Celebrate National Tradesmen Day | September 20, 2013
Simple communications (alternate):
Professional tradesmen are our nation’s real working hands. Say “thanks” today.
Celebrate National Tradesmen Day | September 20, 2013
Simple communications (alternate):
Join us as we say “thanks.”
Celebrate National Tradesmen Day | September 20, 2013
Simple communications (alternate):
National Tradesmen Day is September 20, 2013. We hope you’ll celebrate with us.
Expanded communications (option 1):
Say “thanks” to America’s real working hands.
Electricians, plumbers, welders, framers, drywall installers, masons, carpenters, auto technicians – you name it. We see them all around us, every single day. They are our nation’s skilled tradesmen. They are America’s real working hands. Whether grizzled veterans or young apprentices just learning the trade, these men and women work in the toughest, most unforgiving conditions imaginable, often with no break room in sight. In mud and muck, unbelievable heat and rain, or under a kitchen sink, the job gets done with their bare hands.
Rough hands, with swollen joints, blisters as big as Texas, grease-stained fingers, and calluses. These are working hands – real working hands.
So here’s to the hands that build our country and keep it going strong. They may not be pretty, but they sure make us proud.
Celebrate National Tradesmen Day | September 20, 2013
Expanded communications (option 2 – slightly shorter than option 1 above):
Say “thanks” to America’s real working hands.
Electricians, plumbers, welders, framers, masons, carpenters, auto technicians – you name it. These are our nation’s skilled tradesmen. Whether grizzled veterans or young apprentices just learning the trade, these men and women work in the toughest, most unforgiving conditions imaginable, with no break room in sight.
Rough hands, with swollen joints, blisters as big as Texas, grease-stained fingers, and calluses. These are working hands – real working hands.
So here’s to the hands that build our country and keep it going strong. They may not be pretty, but they sure make us proud.
Celebrate National Tradesmen Day | September 20, 2013
Expanded communications (option 3)
Headline: To all the tradesmen who keep our country running strong, IRWIN Tools would like to say “thanks.”
Running copy:
America’s tradesmen don’t just put a roof over our heads. They give us a place to call “home.” They give our kids a place to learn, so the next generation will be even stronger than the last. They keep us warm, make sure our lights stay on, and they keep our water flowing. They keep our cars on the road, and our planes in the air. They keep the world running, when the things we depend on break down.
Professional tradesmen are the backbone of our great nation, and to all of these men and women who keep our country running strong, IRWIN Tools would like to say “THANKS.”
In fact, IRWIN has created a day just for professional tradesmen — a day to celebrate all that they do to contribute so meaningfully to our lives in so many ways. It’s our hope that our entire nation will celebrate with us.
Please join us as we say “thanks” to tradesmen everywhere, and celebrate National Tradesmen Day on September 20.
Expanded communications (option 4)
For some, it’s just a job — a means to an end. But for you, what you do is who you are. It’s a calling. It’s a part of you. It’s what sets you apart.
You hold yourself to the highest of standards, and you stay true to the things that are worth fighting for. You use your knowledge and your skill to build the foundation for everything that keeps the world running. You care about what you do — a lot. And you love every minute of everything you do.
With you, it’s not just about doing the work. It’s about doing your life’s work. And your life’s work makes our lives work.
And for this, IRWIN Tools would like to say “Thanks.”
In fact, we’ve created a day just for you — a day to celebrate all that you do to keep our country running strong. And it’s our hope that our entire nation will celebrate with us.
Celebrate National Tradesmen Day | September 20, 2013
Additional Communications (this communication might be used on a series of signs or other types of communications with multiple visuals in the same area):
To all the tradesmen who put a roof over our heads and give us a place to call “home”
(residential construction image)
To all the tradesmen who give our kids a place to learn, so the next generation will be even stronger than the last
(commercial construction image)
To all the tradesmen who keep us moving
(automotive image)
To all the tradesmen who keep us warm
(HVAC image)
To all the tradesmen who make sure our lights stay on
(electrician image)
To all the tradesmen who keep our water running
(plumbing image)
To all the tradesmen who put it all back together
(welding image)
To all the tradesmen who keep the world running, when the things we depend on break down (maintenance and repair image)
To America’s real working hands, IRWIN Tools would like to say “thanks.”
(tradesmen group image)
About IRWIN Tools
IRWIN Toolsis a global manufacturer and marketer of a broad line of professional-grade hand tools and power tool accessories, including VISE-GRIP® pliers and wrenches, MARATHON® saw blades, QUICK-GRIP® clamping tools, SPEEDBOR® wood-boring bits, STRAIT-LINE® marking tools, UNIBIT® step drill bits, MARPLES® fine woodworking tools, and HANSON® taps, dies, and extractors.
IRWIN’s tool brands are backed by a rich heritage, with over 100 years of experience behind them. All tools in the IRWIN family are designed to meet the needs of professional
tradesmen – trade professionals who demand superior performance and durability on the job.
For more information, visit www.irwin.com.