1 – 9/1 / Introduction and Course Overview / Purchase book
Register at Publisher’s website: 4ltrpress.cengage.com/busn
Subscribe to Wall Street Journal at WSJStudent.com for lowest rate
2 – 9/8 / Business Now: Change is the Only Constant
Introduce Stock Market Game / Read Chapter 1 before class
Print Ch 1 PowerPoint slides (ppts) from publisher’s website and bring to class
Print Stock Market Project slides and project documents (10 documents plus Quarterly Report document)
Register at howthemarketworks.com
Choose 5, but no more than 10 stocks to trade and identify their trading symbols
3 – 9/15 / Economics: The Framework for Business / Read Chapter 2 and print ppts
Complete the Business Environment report from Stock Market Project docs (see above)
Stock trading begins
4 – 9/22 / The World Marketplace: Business without Borders / Read Chapter 3 and print ppts
Choose one stock from your portfolio to write all Stock Market Project reports on
Complete 1st Quarter Report
5 – 9/29 / Business Ethics and Social Responsibility: Doing Well by Doing Good / Read Chapter 4 and print ppts
Complete Ethics & Social Responsibility report from Stock Market Project docs
6 – 10/6 / Business Communication: Creating and Delivering Messages that Matter / Read Chapter 5 and print ppts
Exam on CH 1, 2, 3, and 4
Bring Scantron F-289-PAR-L, pencil and eraser
7 – 10/13 / Business Formation: Choosing the Form that Fits and Small Businesses/Entrepreneurship / Read Chapters 6 and 7; print ppts for both
8 – 10/20 / Accounting: Decision Making by the Numbers and
Finance: Acquiring and Using Funds to Maximize Value / Read Chapters 8 and 9; print ppts for both
Complete the Accounting and Finance reports from the Stock Market project docs
Complete 2nd Quarter Report
9 – 10/27 / Securities Markets: Trading Financial Resources / Read Chapter 10 and print ppts
Exam on Ch 6, 8, 9, and 10 (no questions from CH 5 or CH7)
Bring Scantron, pencil and eraser
10 – 11/3 / Marketing: Building Profitable Customer Connections and
Product Strategy: Delivering More Value / Read Chapters 11 and 12; print ppts for both
Complete Marketing-Products report from Stock Market Project docs
11 – 11/10 / Distribution and Pricing: Right Product, Right Person, Right Place, Right Price and
Marketing Promotion: Delivering High-Impact Messages / Read Chapters 13 and 14; print ppts for both
Complete Marketing-Distribution and Marketing-Promotion reports from Stock Market Project docs
12 – 11/17 / Management, Motivation, and Leadership: Bringing Business to Life / Read Chapter 15 and print ppts
Complete Management report from Stock Market Project docs
Complete 3rd Quarter Report
Exam on CH 11, 12, 13, and 14
Bring Scantron, pencil, and eraser.
13 – 11/24 / Human Resource Management: Building a Top-Quality Workforce / Read Chapter 16 and print ppts
14 – 12/1 / Operations Management: Putting it all Together / Read Chapter 18 and print ppts
Complete Operations and Information Technology reports from Stock Market Project docs
Stock trading ends
Extra Credit Reports due
15 – 12/8 / Business Law / Read Business Law chapter online at publisher’s website; click on Appendices at the top of the page, then on the Business Law link; print ppts.
Complete 4th Quarter Report.
Stock Market Game Projects due. Staple all Stock Market Project reports together with the Quarterly Portfolio Report on top. Be sure your name and student ID appear on every page.
16 – 12/15 / Course Wrap-up and Final Exam / Exam on CH 15, 16, 18 and Business Law
Bring Scantron, pencil, and eraser.
Note: Chapter 17 on Information Technology does not appear on this syllabus. However, it is highly recommended that you read it.