BUSINESS ENGLISH LEVEL FOUR 2004 – PAPER B
Marker’s Key
PART 1(15 marks)
Title: Group Operating Profits 2002 3 marks
The graph should be plotted around these points:
1st quarter 235m 1 mark
2nd quarter 227m1 mark
3rd quarter 251m1 mark
4th quarter 280m1 mark
Presentation of graph 3 marks
Business area annual profits
Packaging and coatings 195m 1 mark
Aerospace368m1 mark
Powder coatings142m1 mark
Heavy duty106m1 mark
Laminate tubes101m1 mark
Part 2 (25 marks)
A 15 marks
1. supply 1 mark chain 1 mark
2. logistics 1 mark
3. comprehensive 1 mark range 1 mark
4. market 1 mark leader 1 mark
5. 135,000 1 mark
6. designated 1 mark
7. depot 1 mark
8. place 1 mark an order 1 mark
9. peak 1 mark
10. customer 1 service 1
B 10 marks
For full marks, summary should include:
What Flexipak can offer their customers:
- v. new equipment 2
- innovative packaging solutions 2 such as
a) stand-up flat pouches - good for virtually all products, and can come with re -closeable
zippers, handles or punched hanging holes 3
b) shrink sleeves - useful for food, sauces, confectionery, drinks, personal care
also good decorative value, and good for promotional packaging 3
Part 3 20 marks
For full marks, candidates must re-order the information to structure it.
Suggested model answer:
Introduction
- interviewing is crucial to get right staff
- interviewers must be trained to avoid unstructured interviews
Main part
preparing for interview (these points could go in the intro) :
-plan it carefully
-all interviewers should use the same structure of questions
-think about the profile of the person you want and how you are going to find out if the candidates fit that bill
how to interview
-double check information already given
-give the candidate time to ask Q's
-use information you know to elicit more detail
-establish that skills are transferable
-find out why candidate is applying for the job
Conclusion
follow these guidelines, and you'll get the right recruit
Part 4 20 marks
usual writing criteria apply plus:
for full marks there must be adequate evidence of planned structure to the report either around compare, then contrast, or around specific areas such as nature of business, investment required etc.
Recitation of the features of each franchise without any other ordering should get no more than 12 marks maximum
Part 5 (1 mark each)
PRODUCTS CREATED TO TAKE ADVANTAGE OF ANNUAL TRENDS 6
NEW RANGE AIMED AT IMPULSE BUYERS 2
RE-SHAPED PRODUCT TARGETS YOUTH MARKET 4
PRODUCERS COMBINE TO EXTEND BRAND1
TIME TO TRY AGAIN FOR HEALTH PRODUCT 10
PROMOTION TO FIGHT OFF CONTENDERS FOR MARKET LEADERSHIP 5
NEW PRODUCT TO TAKE PLACE OF TOP SELLER 3
SPECIAL OFFER HOPES TO BOOST SEASONAL SALES 8
COMPANIES SHARE PROMOTION COMPETITION 9
NEW FACE AT RETAIL CHAIN SHAKES UP RANGE 7
Part 6(10 marks)
1)for
2)of
3)which / whom
4)have
5)than
6)who
7)this
8)up
9)however
10)order
BUSINESS ENGLISH LEVEL FOUR 2004 PAPER A
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