TITLE : Channel 4 Special Ad Break with Audio Description – O2, Paco Rabanne, Amazon, Freeview, Specsavers
FILE DURATION: 3.5 Minutes
Channel 4 and the RNIB continue with their very special ad break. More than 2 million people in the UK are living with sight loss.
For the next few minutes we apply visual filters to illustrate some of the most common eye conditions and there’s audio description for viewers with a visual impairment.
Macular degeneration affects the central part of your vision.
When you’re on O2, your network coverage is like baby geese.
A man on his phone has a flock of geese following him out of his
House and down a tube escalator.
Then into a campervan in the middle of a forest
And into a café where he’s on his laptop.
Finally, he’s back at home on his phone.
Keep connected with our 15,000 Wi-Fi hotspots, nationwide 4G and now with
European roaming included.
O2. More for you.
Compatible 4G device and O2 Wifi registration required. Some
limitation to underground and network coverage. Minimum term
agreement and credit check apply. Roaming in our Europe Zone,
47 destinations no extra charge. Terms apply
This is an advertisement.
Cataracts cause your sight to become cloudy or misty.
In a luxurious bathroom, a smouldering man starts to undress,
watched through a two-way mirror by a flock of palpitating
glamorous women. When he peels off his trousers, then sprays
Pure XS down his ripped, naked body, the women all faint!
PURE XS
The new fragrance for men by Paco Rabanne
Hashtag excessiveME.
This is an advertisement.
Diabetes can affect the blood vessels at the back of the eyes.
An Amazon voice controlled device sits on a table. Echo dot £49.99.
MAN: Alexa, reorder Purina cat food
A cat eyes up a fish tank.
ALEXA’S VOICE: I found Purina cat food, would you like to buy it?
2 megabite per second broadband recommended. Separate subscriptions
may be required. Sequences shortened. Alexa App required.
This is an advertisement.
Hemianopia is where you lose half of your vision.
Hey, did you know that pretty much all TVs have Freeview built in?
This one
A stunning wide screen
This one
another wide screen
Not this one, I’m afraid
A black and white set
Obviously this one.
another wide screen
With 70 free channels, Freeview is The Other Way to watch TV.
Freeview The Other Way.
Subject to coverage. Aerial upgrade may be required.
This is an advertisement.
Glaucoma is a condition that damages your optic nerve.
A woman pushes a man out the way of a falling piano
If you can see danger coming…
Then moves a toddler's buggy clear of a cement mixer just before it topples
over.
She pushes a mattress in front of a tumbling skateboarder.
You can stop it
She works at Specsavers.
At least 50% of sight loss is avoidable, so regular eye tests really matter.
She gives a customer an eye test then catches his glasses as they fall.
So seriously, you should go to Specsavers. Book a full eye examination
today.
50% statistic based on RNIB and SPECSAVERS state of the nation
eye health review 2017: A Year in Review.
Channel 4 and the RNIB would like to thank the following advertisers:
O2, Paco Rabanne, Amazon Echo, Freeview and Specsavers.
To find out more go to channel4.com/eyehealth
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