SUNY and RF Affiliated Corporations
5 Year Strategic Plan
Company Name:
Submitting party:
Role:
Executive Summary
Please provide a one or two page overview of the corporation, its activities over the preceding period, current financial and operational situation and outlook, basic short and long-term objectives and financial expectations.
Mission
Please describe the unique purpose for which the corporation was established, its differentiating factors and technological areas of focus in a way that reflects the priorities of corporate leadership and key stakeholders.
The mission should define the core business, its basic product or service, the primary market in which it operates and the high level strategy for product or service delivery.
Corporate Overview
The goal of this section is to provide details concerning the corporation’s financial, physical and human resources. Leadership should also address the corporations strengths and weaknesses through a targeted SWOT analysis including a review of management and organizational structure.
This section should also focus on past success and specific concerns with current capabilities in order to define and position for future advancement.
SWOT Analysis Template
Examples of Areas of Strengths and Weaknesses
a.Marketing
b.Financial and Accounting
c.Operational and Technical
d.Human Resources
e.Quality Management (if applicable)
f.Information Systems
g.Organization and General Management
Examples of Areas of Opportunities
a.Serve additional customer groups or expand into new markets or segments
c.Transfer skills to new products or businesses
f.Emerging new technologies
g. New facilities
h. New grant funds available through specific programs
Examples of Areas of Threats
b.Availability of substitute products or services
c.Slower market growth
d.Costly regulatory requirements
e.Growing bargaining power of customers or supplies
f.Changing customer needs and tastes
Also Consider and Include:
- Comparison with past performance
- Stage of development as compared to industry standard
- Comparison with competition
- Identification of critical success factors
- Strengths and Weaknesses of Competition
- Customer profiles
- Role of, and relationship with, suppliers
Corporate Objectives
The corporate objectives should be specific and should be directly tied to a timeline, clearly articulated and identifiable milestones, and critical success factors and industry standards.
What are the corporation’s long term objectives?
What are the corporation’s short term objectives?
What are the specific financial objectives for the corporation?
What are the corporation’s strategic objectives?
Examples: reputation, customer service, industry recognition, ability to compete, growth, customer satisfaction
Overarching Corporate Strategy
This section should clearly articulate the formal strategy of the corporation based on the above analysis and discussion.
Functional Strategies
Provide specific and targeted strategies for each of the areas of focus below.
Operations
Marketing
Finance and Accounting – focus on cash flow and access to capital
Research and Development
Human Resource Management
Implementation
Describe the capabilities necessary to achieve these strategies.
Discuss the policies and procedures that will assist in meeting short and long term goals.
What support systems are available or necessary to position the corporation for success?
Monitoring
Provide an overview of the control environment in which the strategic plan will be deployed and the ability of management to monitor and set benchmarks to determine and ensure successful strategy.
Establish and describe the metrics and benchmarks upon which the corporation will base its success.
-Consider operational control and governance
-Consider financial controls, profit/loss, budgeting, cost containment
-Identify a schedule for strategic plan roll out and set milestone
-Connect to key critical success factors
Dated: May 21, 2013
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