OVERVIEW
What do we want to achieve in today’s session?
Better ways to deal w/ budget (Anita, Jackie, David)
Help leaders understand distance needs (David)
Information literacy (Fay)
Marketing, branding (Anita)
Marketing electronic resources
Collaboration w/ faculty (Suvanida)
Library role in increasing student retention & success (Don)
Broader view of all CCs (Catherine)
Library part of campus accomplishments
Communicate, collaborate, persuade on benefit of library (Debbie)
Strategic plan for e-learning, library role (Bill)
Story, powerful language (Cathy)
Persuade administration to support new technology (Julie)
Helping people understand need for growth in funds to keep up w/ FTE (Jennifer)
ONE YEAR
Brainstorming: If our academic libraries ceased to exist, what would happen in one year?
See Lynn Scott Cochrane’s article, “If the Academic Library Ceased to Exist, Would We Have to Invent It?”
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Other computer labs on campus would be overrun
Users go to public library or other academic libraries in the area
Loss of one or more license or accreditation
Students struggle to find computer access for DL, course work; Learning Labs/computer labs overflow (if available)
Loss of jobs and/or shift in employees on campus
Books gone
Confusion / feel lost
Belief in Internet cloud
Belief in self-help
What happened to the library?
How am I going to do this research paper?
Missing all current events – Library as place is gone
No interlibrary loan
Information literacy no longer taught
Decentralization of resources to individual college departments
THREE YEARS
Brainstorming: If our academic libraries ceased to exist, what would happen in three years?
Faculty are starting to notice a decline in quality of research papers
Continued loss of accreditations (17.4%)
Physical space reallocated for other uses
Money redistributed to other areas
Distance learning enrollment drop
Public and other libraries would be stressed
Lowered retention rates
Lower quality papers and research
Confusion
Mistrust of Internet cloud
Seeking other options (faculty-owned resources)
Vendors lose revenue so prices for databases skyrocket
Realization hits that we need a library
Those items sent to departments are “walking off” and disappearing
FIVE YEARS
Brainstorming: If our academic libraries ceased to exist, what would happen in five years?
Programs are losing accreditation
Continuing loss of licensures and accreditation (50%)
Lower retention
Lower quality of student work
Quality of students graduating will be lower
Bigger shortage of nurses, …
Faculty teaching more IL
Adaptation – what kind?
Admin: realization of loss
Other solutions – merge with DL?
Realize teaching roles of librarians
SACS Study – rethink the issue of doing away with library
PLOT
(library story)
1. The library is central to student learning at the college. Students need help and guidance navigating information resources, and librarians provide a human bridge between the student and the resources. Information literacy is a lifelong skill that librarians teach to students. Community college students also need a place to study, both alone and with other students, and the library offers that place, as well as books, computers, databases and other electronic resources. Librarians care about faculty and students and want to see all constituents succeed and reach their goals.
2. Students come to the library for a great place to study, meet friends to work on assignments and projects, and to utilize the best resource of all…your librarian.
How can services, projects & resources be applied?
3.
Essential to student success
Provide the tools for every student to find information to be successful
We care about our students—our success is based on their success
Services provided:
Inviting atmosphere
Basic technology help
Willing and supportive staff to help students
Teach student to be self-supportive
Make and impact:
Provide excellent resources via books and databases
Teach students to be information literate
Provide a place for gathering—social, educational
4. We help students to be successful lifelong learners and informed citizens. We are the information center of our campuses. We provide information literacy instruction to individuals and groups; space for quiet study, collaborative learning; and access to technology. We also have information professionals to deliver a wide range of instruction and services supporting our varied curricula. We also streamline the access and provision of resources that support instruction and learning.
Common Themes:
Resources technologyPlaceChange lives
Student successCaring staff
Lifelong learningTeach, instruct
AUDIENCE
(Who are we telling? What do they need to know? Who influences this audience?)
Students – SGA – Ambassadors
How to use resources, services, know staff, technology
How we help – want to help
Influences – peers, intranet, faculty, families, community, campus departments
College Administration – President, VP, Assoc. VP, Deans, Directors
New services important to campus, budget, SACS accreditation, library ties to outcomes, statistics, library connection to community groups
Influences – Board, students, surveys, business community, legislators, other administrators
Department Chairs / Faculty
Wide range of services, electronic resources; students are notinformation literate; up-to-date about new resources; how to recommend
Influences—other faculty, distance education, deans, librarians, students
Distance Learning – Coordinator of DL, DL faculty, DL students. Online instructors andstudents. Have library presence on the web—library embedded in course; access-services; resources we provide, contact information
Influences—Department chair, deans, faculty (to students), IT, students by peers
Priority ranking of the audience segments
1 / 2 / 3 / 4 / 5Audience/Segment
Who are the people we need to reach? / Who are these people specifically in your community? / What do they need to know? / Who influences this audience?
Who do they listen to? / Priority Ranking
A: Must reach in order to achieve stated goal(s), and/or will help us reach other priority audiences.
B: Need to reach in order to achieve goals.
C: Helpful, but not immediately necessary to achieve goals. Invest less time with them.
Faculty, Dept. Chairs, Adjunct faculty / 9
College Admin: President, CIO, VPs / 4
Students / 8
Distance Learning / 0
Legislators / 0
Other campus constituents / 0
BRINGING FACULTY TO PLACE
Food -- break with librarians
Demos in classes
Allot $ for books to departments
Emails to ALL --new books
RSS feed – points for connection to library
Friends
Announcements on campus emails
Online newsletter
Opening Day – faculty/staff goody bag
In-service
Writing the SCRIPT
(What do we say?)
To Faculty:
Faculty/Librarian Partnerships: Helping students navigate the Information Universe, one assignment at a time. Learning is a journey, not a destination.
Talking Points
- Collaboration on assignments produces better results.
- Information Literacy is a lifelong skill.
- Librarians make excellent instructional partners.
- We introduce students to resources in your discipline.
To Faculty: Do You Want to Know a Secret?
We can change the academic lives of you students.
- Teaching how to cite sources correctly
- Teach the resources we have in the library
- How to enhance learning in their classes
To Faculty: Faculty Focus
We are here to support Faculty (you) in their (your) mission to produce successful students. We do that by tailoring instruction in collaboration with the faculty’s (your) class assignments. We introduce your students to resources that are particularly important to your discipline.
To Students:
We have what you need to succeed.
Your community college library has powerful resources and knowledgeable staff dedicated to your success. Come in today and ask what we can do for you.
Common Themes:
Ask a librarianService—value addedPartnerships
NavigateLearning*Enhance
TeachSuccessCollaboration
SupportResourcesTailor instruction
Powerful
CREATING TECHNIQUES
(how we tell the story)
Group 1
Email info on titles of interest
READ posters made
Email professional articles of interest
Do research for projects
Group 2
Notepad with library messages: statistics, figures, data
Participate in Board meetings
College Council participation
Annual report to President and administration – brief executive summary
*Forward emails, i.e. Chronicle articles, etc.
*Scan literature for academic (& personal) items of interest & share
Books & Brew
Group 3
Strategies:
Invite the President to participate in library functions (NCCCLRA meetings, etc.)
Invite senior management to tour the library (personalized tour)
Communicate with President a short paragraph via email weekly on a library success from that week.
Group 4
Statistics:
President—
- How many people walk in the door each year
- Invite to department meetings
- Statistics of the library
- New material & resources
Market the library services to the VIPs. (How can we help you with your research needs?) Make them feel like the customer.
CCCLA Advisory Committee, Raleigh, July 14, 2008