FOR IMMEDIATE RELEASE

Date: July 1, 2011

Media Inquiries: Jody Shervanick-

Baby Shower Coordinator

Email:

Phone: 702-862-6064

Land Rover Las Vegas begins their “Fill the Land Rover” donation drive for

Expecting Servicewomen and Spouses in Las Vegas

Las Vegas, NV – Operation Showers of Appreciation along with Land Rover Las Vegas, have joined forces to provide the largest military baby shower in Nevada. The shower will be held on Saturday July 30, 2011 at the Eastside Cannery Casino Hotel at 1pm in the spectalular One Six Sky Lounge, that features panoramic views of the entire valley in Las Vegas for approximately 100 new and expecting mothers who have deployed partners or are active-duty servicewomen. All military branches of services will be invited (Air Force, Army, Navy and Marines) to participate. The event will include gifts from the local community and flowers from expectant fathers.

Land Rover Las Vegas is excited to be partnering with Operation Showers of Appreciation. This shower will help military expecting mothers and their families receive the items needed when caring for their newborns.

“This giant baby shower is a new endeavor for our organization here in the Las Vegas valley,” said Kimberly Felshaw, President of Operation Showers of Appreciation. "New motherhood is challenging enough under ideal circumstances, so being able to support and lift up these mothers while their partners are deployed is just fantastic. It helps ensure moms have what they need, and reassures deployed dads that their loved ones are cared for so that they can focus on their mission."

Members of the community are encouraged to drop off their new unwrapped baby items to Land Rover Las Vegas at 5255 W. Sahara, Ave, Las Vegas, NV 89146 from June 23-July 23.

“This is a wonderful event and our entire organization is excited for the chance to get involved and help,” said Ray DiNardi, General Manager of Land Rover Las Vegas. “Since our store is centrally located we hope that everyone gets involved so that these families who are sacrificing for us get everything they need. We look forward to filling our Land Rover with the needed baby shower supplies for our local military families”

Any military expecting mothers who are active duty service women, spouses of active duty, Reserve or National Guard who are expecting between May 1st and December 31, 2011 can register now for the July 30, 2011 shower at www.osoamil.org.

Individuals or companies wishing to donate items or volunteer please contact Jody Shervanick, Las Vegas baby shower coordinator at 702.862.6064 or email .

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About Operation Showers of Appreciation Operation Showers of Appreciation is a 501 c non-profit tax-exempt organization, whose mission is to honor our military families in a unique way by showering them with gifts for their newborn babies, providing support during difficult times, and letting them know the many sacrifices both the families and service members make are appreciated. For more information about Operation Showers of Appreciation, please visit www.osoamil.org.

About Land Rover Las Vegas: Land Rover Las Vegas has served the community of Southern Nevada for over 11 years selling and servicing the most capable and luxurious four-wheel drive vehicles on the planet. As enthusiasts of the beauty of the Desert Southwest, we encourage all to respectfully get out and enjoy the amazing scenery all around us. To learn more about Land Rover Las Vegas, visit http://www.lrlv.com