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Non Profit Thursdays

The March 2017topic:

“The 2016 U.S. Trust Study of High Net Worth Philanthropy Unpacked”

Case Study Presenter and interviewer

M. Gasby Brown, MPA, CFRM,CEO –Bridge Philanthropic Consulting (BPC) & Faculty,

The Fund Rasisng School (TFRS), Lilly Family School of Philanthropy at Indiana University

Special Guest

Erin Hogan

Philanthropic Market Executive

U.S. Trust

Thursday, March 2, 2017

11:30AM – 1:30PM

Bank of America

Penthouse Dining Room

730 15th Street, NW

Washington, DC 20005

The lunch seminar is complimentary, but seating is limited. Due to the demand for this series we request that one representative per organization attend so that we can accommodate as many organizations as possible. We will try to accommodate additional people upon request. We ask that you honor your affirmative RSVP, including informing us if you have a late cancellation, so we may open the event to others on the waiting list. Kindly RSVP as soon as possible so we can assure you of a seat. Please email Laura Torres at if you or anyone else in your organization has an interest in attending. You can also call Laura at (202) 434-4708 if you need further details.

Non-Profit Thursdays™

March 2017 Topic

“The 2016 U.S. Trust Study of High Net Worth Philanthropy Unpacked”


The power of knowing and understanding major gift donor motivations, priorities, giving patterns and other vital data in the donor cultivation and solicitation process cannot be underestimated. A fundamental understanding of this donor centered fundraising approach is often the difference between a vibrant non-profit philanthropic program and an organization that is barely surviving year after year. At the institutional level many fundraising professionals are being told to go out and “hunt” for new major gift donors. It’s a Fire, Ready, Aim approach that is often sales based and inappropriate.Utilizing good philanthropic data and being able to apply it to raise money yields long term generous donors and a mission that is fulfilled.

Questions for Non-Profit Leaders:

How Do I Identify Major Gift Donors? What are the motivations for HNW Philanthropic donors? What does the HNW Study mean for me and my organization? Are we using the correct cultivation approaches and timing with potential donors before asking for a gift? What is the best way to use the 2016 HNW Philanthropy Study?

These questionsand more will be addressed at the March 2017Non Profit Thursdays ™ Lunch seminar and will be invaluable to every Non-Profit leader who wishes to understand how to strengthen their Major Gifts, Special Gifts, Capital Campaign, and Planned Giving Programs.

Learning objectives

How to use the data in a practical and effective way to strengthen my organization?

How to wisely steward donorrelationships?

How to use the information to empower my board?

Who should attend?

•Chief Executive Officers/Board Chairs

•Chief Development Officers/ Major Gifts/Board Members

•Organizations with budgets over $3 million

Introducing Bridge Philanthropic Consulting

The Interviewer

M. Gasby Brownfounded The Gasby Group, Inc. (TGG) in 2002. 14 years later the GASBY Consultants to Philanthropy Division joined forces withBridge Philanthropic Consulting (BPC), which she co-founded with Dwayne Ashley, a renowned fundraising professional. This powerful combination has created the largest African American/Women Owned full services philanthropic firm in the country. She is a prolific fundraising professional and Faculty Member at the esteemed, The Fund Raising School (TFRS) at Indiana University’s Lilly Family School of Philanthropy. Brown is a nationally sought after speaker and facilitator. Her impressive client list includes education, human services, arts & culture, faith-based and environmental organizations across the country. She has helped organizations of all sizes raise hundreds of millions of dollars. Gasby is a graduate of Harvard University’s Kennedy School and has conducted extensive research at MIT’s renowned media lab. She believes in the power of a well-run non-profit and her passion for the philanthropic industry is unmatched.

In 2008 Gasby created Non –Profit Thursdays and Merrill Lynch Bank of America has been the Washington, DC sponsor for the past 8 years.


Where:Bank of America Penthouse Dining Room

730 15th Street, NW 10th, Floor

Washington, DC 20005

When:Thursday, March 2,2017

11:30AM – 1:30PM


12:00PM-12:20PM - Lunch & Sponsor Introductions

12:20 PM –Dwayne Ashley IntroducesBridge Philanthropic Consulting

12:3PM – Paul Juergensen Introduces M. Gasby Brown

12:33 PM - M. Gasby Brownintroduces guest speaker, Erin Hogan from U.S. Trust

12:35 PM – Gasby’sPresentation of the Case Study, and interview with Erin Hogan

1:00PM –Gasby will moderate Q & A from the audience

1:30PM -- Seminar ends. Paul Juergensen makes announcements, networking is encouraged!