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Title / Describe existing tourism Māori products and investigate a potential joint tourism venture
Level / 5 / Credits / 15
Purpose / This unit standard is part of a tourism Māori suite which may be used to contribute towards achieving the graduate outcomes of the New Zealand Diploma in Tourism Māori (Level 5) [Ref: 2339]
People credited with this unit standard are able to describe existing tourism Māori products and their market position, and identify and explain the potential development of a joint tourism venture.
Classification / Tourism Māori > Tourism Māori Practices
Available grade / Achieved
Entry information
Recommended skills and knowledge / Unit 17394, Research the potential, and plan the development and implementation, of a tourism Māori product, or demonstrate equivalent knowledge and skills.
Explanatory notes
1This unit standard is designed to assist the learner to identify the uniqueness of Māori culture. It is thought that Māori language expression will enable the learner to gain an understanding of the interconnectedness of Te Ao Māori. By understanding these aspects the learner will be able to highlight the significance for tourism.
2Assessment
The assessment context for this unit standard is limited to local rohe or takiwā. Where local rohe are also occupied by a number of other iwi or hapū, the tangata whenua or mana whenua view will take precedence. Other iwi or hapū views should be encouraged in order to enrich and enhance understanding of key Māori concepts and practices.
Assessment may be presented in a number of ways which may include but are not limited to – haka, oral presentations, pakiwaitara, pūrākau, visual presentations, waiata, whakaari, written presentations.
This unit standard may be assessed against in the workplace or in a training provider situation.
3Definitions
Tourism Māori is an indigenous cultural experience of interaction and engagement with manuhiri.
Market position is the ranking of a product in terms of its economic volume relative to the sales volume of a competitor in a similar market.
A joint venture partner should be an established tourism operator, a commercial entity associated to a hapū/iwi, or an existing whānau based business. Due diligence should be applied to ensure viability of partnership.
Tourism Māori product refers to marae stay, Māori cultural experience, historical tour, archaeological tour, adventure tour, nature tour.
Outcomes and evidence requirements
Outcome 1
Describe existing tourism Māori products and their market position.
Rangeevidence of three tourism Māori products is required.
Evidence requirements
1.1The market position of existing tourism Māori products is described in terms of their value.
Rangevalue may include but is not limited to – commercial viability, sustainability, validity, employment, spiritual, cultural;
evidence of three values is required.
1.2Sustainable procedures for existing tourism Māori products are described in terms of their relevance for Māori .
Rangesustainable procedures may include but are not limited to – marketing, human resources, compliance, financial planning, strategic planning, business operations;
evidence of marketing and two other sustainable procedures is required.
1.3Intellectual property rights are explained and identified in terms of Māori artefacts.
Rangepatents, trade marks, designs, plant variety rights, copyright.
Outcome 2
Identify and explain the potential development of a joint tourism venture.
Evidence requirements
2.1The potential development of a joint tourism venture between an existing Māori tourism product and an existing non-Māori tourism product is identified and explained in terms of its economic value.
Rangeterms of reference for a feasibility study, relationships required, memorandum of agreement, length of contract period, ownership rights, parties to the agreement.
Planned review date / 31 December 2020Status information and last date for assessment for superseded versions
Process / Version / Date / Last Date for AssessmentRegistration / 1 / 26 June 2000 / 31 December 2012
Revision / 2 / 27 August 2003 / 31 December 2012
Review / 3 / 26 July 2005 / 31 December 2012
Review / 4 / 22 October 2010 / 31 December 2016
Review / 5 / 21 May 2015 / N/A
Consent and Moderation Requirements (CMR) reference / 0177
This CMR can be accessed at
Please note
Providers must be granted consent to assess against standards (accredited) by NZQA, before they can report credits from assessment against unit standards or deliver courses of study leading to that assessment.
Industry Training Organisations must be granted consent to assess against standards by NZQA before they can register credits from assessment against unit standards.
Providers and Industry Training Organisations, which have been granted consent and which are assessing against unit standards must engage with the moderation system that applies to those standards.
Requirements for consent to assess and an outline of the moderation system that applies to this standard are outlined in the Consent and Moderation Requirements (CMR). The CMR also includes useful information about special requirements for organisations wishing to develop education and training programmes, such as minimum qualifications for tutors and assessors, and special resource requirements.
Comments on this unit standard
Please contact NZQA Māori Qualifications Services if you wish to suggest changes to the content of this unit standard.
NZQA Māori Qualifications ServicesSSB Code 194 / New Zealand Qualifications Authority 2018