Press Release

SEVERIN recommends two super electric grills, the PG 2014 and the PG 8527

Blowing the whistle to start the 2014 barbecuing season

Sundern, February 2014 – The smell and taste of grilled meat is never more tempting than at the beginning of the season. SEVERIN, the specialist for electric grills, ensures a successful start to this year's barbecuing season with two new products, the PG 2014 and the PG 8527 Both devices are ready for immediate use and get up to high performance level quickly.

The PG 2014: barbecuing for fans

In 2014, two of Germany's favourite recreational activities can be combined perfectly: barbecuing and football on television. The World Cup in football starts in just a few weeks and it's time to get ready. What better way to watch a football match than by barbecuing together with like-minded people? To make sure that the athletic side is not slighted, with every purchase of a PG 2014 barbecue grill SEVERIN includes a high-quality leather football. According to Christoph Steinkuhl, overall manager of sales and purchasing at SEVERIN: "For this sporting event highlight, we created a special on-pack promotion: the barbecue grill with the designation PG 2014 comes with a high-quality leather football in retail stores – for the fair, promotional, sporting price of EUR 49.99." For product presentation, retail stores are able to order the grill as pallet set. 32 products are delivered as a unit in a pallet container; a sign on the top indicates the on-pack promotion and a banner label and floor stickers complete the overall package.

Super performance right next to the pitch

With its 2300 watts of power, the PG 2014 proves that not only the German National Team can demonstrate a strong performance. With dimensions of 23 x 37 cm, its grilling surface is large enough for even multiple fans. Its enamelled housing is robust and easy to clean. The heating element and the chrome-plated grill rack can be removed for easy cleaning. The heating element also has a micro-safety switch that switches off the heating element automatically upon removal.

The PG 2014, manufactured in the Sundern factory, is available in a set with the high-quality leather football in retail stores for the suggested retail price of EUR 49.99.

The PG 8527: love to use it on the go

Electric grills are extremely practical because they can be started up quickly and easily. There's an additional plus with the party grill PG 8527: it is incredibly mobile and flexible. The PG 8527 by SEVERIN is equipped with a glass cover and handle and, after enjoying a barbecue, it can be stored vertically, saving space. If you want to take the grill along with you, to a friend’s place for a cosy evening or to the cottage on holiday, the handle makes it easy to transport the grill.

Sophisticated details

The glass cover with handle is equipped with a locking device that secures the grill in a closed position during transport. In addition, it can be completely removed for easy cleaning. Also ideal for grilling on the go: the removable power supply with control and indicator light completely prevents a confusing tangle of cables.

With a top power capacity of 2200 watts, the PG 8527 can grill anything on its innovative, high heat resistant grill plate that a fan desires. It is highly scratch resistant and the grill surface is a combination of both smooth and grooved plates, enabling different sorts of barbecued items to be prepared correctly. The grease collection tray makes it easier to clean up after enjoying a barbecue.

The PG 8527 is available in black in retail stores for the suggested retail price of EUR 99.99.

(3622 characters with spaces)

Caption: With the PG 2014, fans can really get into the right mood before the match. (Source: SEVERIN)

Caption: The PG 8527 reveals many practical details. (Source: SEVERIN)

Caption: Christoph Steinkuhl, overall manager of sales and purchasing at SEVERIN.

(Source: SEVERIN)

Further images can be requested at 0251 5305 142 or .

Reprint free of charge - Sample copy requested

SEVERIN Elektrogeräte GmbH

Founded back in 1892 in Sundern, Germany, SEVERIN has been manufacturing and selling small electronic devices for more than 60 years. Today, SEVERIN employs about 1,800 workers worldwide. The company, headquartered in the Sauerland region in Germany, has a product range that includes more than 200 different electronic devices. The extensive selection includes items such as coffeemakers, jug kettles, toasters, egg boilers, barbecue and raclette grills and mixers as well as hair and body care products. Together with competent and reliable sales partners, SEVERIN currently sells its devices in more than 80 countries. In addition, SEVERIN also has its own sales offices in France, Spain, Sweden, the Netherlands, Italy and Poland. Besides its headquarters in Sundern/Sauerland, the company also runs its own production sites in Shenzhen, China. More information is available at www.severin.de