Marketing Quiz: Chapter 4

1. ______is the primary determinant of a person’s earning potential.

A) Ethnicity

B) Religion

C) Education

D) Gender

2. ______attempts to expand the frontiers of knowledge but is not aimed ata specific, pragmatic problem.

A) Basic Research

B) Applied Research

C) Innovation

D) Problem Solving

3. Which of the following is NOT a federal law that affects marketing?

A) Pricing

B) Consumer Privacy

C) Promotion

D) Age of Product

4. ______is a series of graphs, charts, and gauges that give signs about how a business strategy or tactic is performing.

A) Data analytics

B) Data dashboard

C) Analytic dashboard

D) Analytical data

  1. Which company put the faces of its Facebook fans onto a Times Square

billboard to increase brand awareness and generate likes?

A) Coca-Cola

B) Pepsi

C) Bacardi

D) Corona

  1. Which ethnic population (and therefore ethnic market) is currently growing the

most rapidly among the minority groups in the United States?

A) Asian American

B) African American

C) Mexican American

D) Indian American

  1. When was the official beginning of the Great Recession of 2008-2009?

A) January 2008

B) December 2007

C) June 2008

D) February 2007

8. By the beginning of 2012, ___ minute(s) out of every five minutes spent on the Internet worldwide was dedicated to social networking.

A)2.5
B)2
C)3
D)1

9. _____, also called the millennial generation, is made up of people born between 1979 and 1994.

A)Generation X
B)Generation Z
C)Generation A
D)Generation Y
E)Generation B

10. Which of the following values is NOT one that strongly influenced attitudes and lifestyles in the United States’ first 200 years?

A) Self-Sufficiency

B) Work Ethic

C) Conformity

D) Family

11. What was the minority population in the US as of 2013?

A)93 million
B)140 million
C)115 million
D)83 million
E)97 million

12. Which of the following is NOT a social factor that affects marketing?

A) Attitudes

B) Values

C) Lifestyles

D) Religion

13. What is a measure of the decrease in the value of money, expressed as the percentage reduction in value since the previous year?

A) Inflation

B) Recession

C) Purchasing Power

D) Consumers Income

14. ______is measured by comparing income to the relative cost of a standard set of goods and services in different geographic areas, and is usually referred to a the cost of living.

A) Inflation

B) Recession

C) Purchasing Power

D) Consumers Income

15. By 2050, about one in three U.S. residents will be ______.

A) Asian

B) African American

C) Hispanic

D) Caucasian

16. A ______is a period economic activity characterized by negative growth.

A) Recession

B) Inflation

C) Purchasing Power

D) Hyperinflation

17. Which of the following are demographic factors?

A) Age

B) Population Shifts

C) Growing Ethic Markets

D) All the Above

18. One of the fastest growing tween (ages 8-12) markets is______.

A) Mobile Technology

B) Home Decor

C) Music

D) Social Media

19. Baby Boomers still control about _____ percent of America’s net worth.

A) 65

B) 45

C) 30

D) 70

20. On Average, just over ______dollars is spent on or by every American teen each week.

A) 107

B) 235

C) 156

D) 98

  1. C
  2. A
  3. D
  4. B
  5. D
  6. A
  7. B
  8. D
  9. D
  10. D
  11. C
  12. D
  13. A
  14. C
  15. C
  16. A
  17. D
  18. B
  19. D
  20. C

GROUP 4

Ali Childers

Allie Priddy

Tad Darland

Kevin Ologhlin

Matt Withrow

Cory Raley

Cameron Smith