ROBERTO FERNANDEZ DE LA ROSA

Camino del Roble 1757 casa 49, El Carmen de Huechuraba

(562) 2487877; (5699)-2511145

SUMMARY

Commercial Executive with Marketing Business graduate of the Universidad Adolfo Ibáñez. Background include: Marketing, Business Development, Customer Service, Channel Marketing and Channel Development.

Solid experience developing and managing diverse and geographically dispersed organizations.

Strong domain in the development and implementation of strategies, high performance orientation, leadership, teamwork and skill in finding solutions.

Strong communication and excellent interpersonal skills. Advanced English level.

EXPERIENCE

HEWLETT PACKARD CHILE 2002 - 2008

Regional Marketing Programs Manager (2006 - 2008)

  • Responsible for developing marketing plans and demand generation for most value added product line aimed at corporate and SMB clients.
  • In charge of most Latin American countries, excluding Mexico and Brazil.
  • Development of business plan and marketing strategies for the product line.
  • Regional budget management directly allocated to individual countries.
  • Participation in the development and implementation of marketing plans together with associated brands, such as Microsoft, Intel and Microsoft.

Achievements:

  • Leader in the standardization and implementation of programs in multiple countries, increasing in terms of coverage with bounded budgets for this purpose.
  • Lead work teams at the regional level, overcoming cultural barriers.
  • Develop of a loyalty program to corporate and SMB clients, bringing the installed base to be permanently informed and receive exclusive benefits.
  • Achieves a market share of 40% across the product line, fourth quarter 2007.

Regional Channel Marketing Manager ( 2002 - 2006)

  • Responsible for developing and implementation regional marketing programs for all distribution channels in Latin America (150 channels, excluding México and Brazil).
  • In charge of design and development of competitive strategies, terms and conditions, and marketing programs for regional distribution channels.
  • Adaptation of prices and volumes in line with market requirements applied consistently across different channels.
  • Administration of the regional budget allocated directly to countries.

Achievements:

  • Design and implementation of a commercial program called "Blade Elite", achieving a 52% market share in the region.
  • Developments of a new generation of autonomous demand through the channels, leading to increase sales, enhance the quality and image of HP in the market.
  • Efficient use of funds for cooperative marketing.
  • Improved marketing programs and processes to maximize the sales.

COMPAQ LATIN AMERICA (Chile) 1994-2002

Training Manager (1997-2002)

  • Responsible for the design and implementation of training and certification programs aimed at corporate customers and distribution channels / services.
  • Definition and implementation of the official launch of the Certification Program ASE (Accredited Systems Engineer).
  • Implementation and launch of the first Authorized Compaq Certification Center.
  • Implementation and development of training programs for commercial distribution channel as well as approved training programs within the company.

Achievements:

  • Outstanding management in the certifying process to the distribution and service channel.
  • Leader in the development and implementation of the certified engineers community, implementing new benefits and added value to the community.
  • ASE certification positioned as a clear differentiator in the marketplace by developing concepts of fidelity and quality customers.

Support Engineer (1994-1997)

  • Supports to customers, distribution channels and technical services.
  • Leads and coordinates the care and management in resolving cases of customer satisfaction.
  • Participates as an instructor in technical courses of technologies and products.
  • Prize for the best service in Latin America.

CIENTEC S.A. 1991-1994

CustomerService (1993-1994)

  • Leads and coordinates the management of the area giving support networks, software and hardware

Support Engineer (1991-1993)

  • In charge of delivering direct customer giving network and software support in general
  • Support new pre-sales projects, implementation and support of technology architectures

XEROX S.A. 1988-1991

SupportEngineer

  • Systems Analyst and was later integrated into the customer support department to serve as networks and software support engineer.

EDUCATION

Integral Marketing Graduate, Universidad Adolfo Ibáñez, 2003

Systems Computer Engineer, Universidad Tecnológica Metropolitana, 1998

Systems Analyst, Inacap, 1986.

OTHERS

“Leadership and Quality” (1993); Dale Carnegie “

“The 7 Habits Of Highly Effective People” (2000); Franklin Covey.

Language: Advanced English.

ROBERTO FERNANDEZ DE LA ROSA

2487877; 09-2511145