Woolworths Fresh Food Kids

Woolworths Fresh Food Kids

View Woolworths the Fresh Food Kids Television Advertisements

Go to Students Drive>Year 10>Food Technology>Woolworths Fresh Food Kids

Respond to the following Related Activities

1.  Why are marketing campaigns now targeting children more so than ever before? Because it’s the most affective way of marketing especially when obesity is on the rise and parents are becoming more and more aware of the foods they feed their children.

2.  Do you think parents are indirectly the target behind these types of advertisements? Why? Yes, because they are the ones purchasing the items, but if the children persevere enough and ask their parents for the foods eventually the parents are going to give and purchase the food for the child.

Visit the Woolworths website and answer the following Questions

http://www.woolworths.com.au/

1.  What is the mission of Woolworths Fresh Food Kids organization? To promote healthy eating, to get children involved with their diets, and to help them gain knowledge and learning of healthy dieting at a young age.

2.  Identify 2 Community Incentives that Woolworths Fresh Food Kids support. Hospital appeals and community grants.

3.  Explain how 1 of these community incentives works.

a.  What does the community gain from involvement with the incentive? It gains money and Woolworths gains a good name and popularity among consumers.

b.  What does Woolworths gain from involvement with the incentive? Popularity among consumers.

Make a list of 12 creative kids’ snacks developed by Woolworths Fresh Food Kids

Sarah’s Sandwich face,

4.  Develop a creative snack of your own based on the healthy eating goals of Woolworths Fresh Food Kids. Your snack should be creative and appeal to the likes of young children.

Name of Snack: ______

Ingredients Required: ______

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Method:

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